Hengxian Yunbiao Cocoon Wire Production Workshop. Photo by Chen Shouhuan, correspondent of Guangxi News Network,
, Hengxian Modern Agricultural Industrial Park, digital standard planting greenhouse. Guangxi News Network Correspondent Chen Shouhuan Photo
Hengxian Liujing Town Liangqi Village Taobao Service Station, farmers are experiencing the order. Photo by Chen Shouhuan, correspondent of Guangxi News Network,
National Modern Agricultural Industrial Park. Photo by Chen Shouhuan, correspondent of Guangxi News Network,
, Guangxi News Network, Hengxian, May 28 (Correspondent Chen Shouhuan) Early summer of May is the season for jasmine flowers to bloom in Hengxian County. The author saw in the "China Jasmine Town" in Hengxian County that ten thousand acres of jasmine fields are endless, fragrant and intoxicating. Flower farming is busy picking flowers, tourists are busy enjoying flowers... Jasmine Ecological Theme Park, the new gate of China Jasmine Town, the first phase of processing new city, productive functional roads, flower farmers' work pavilions, jasmine plank road and other sub-projects have been basically completed, putting new clothes on the Jasmine Town and injecting new temperament. Nowadays, the Jasmine Town located in Hengxian National Modern Agricultural Industrial Park is even more beautiful. Beauty lies in the blooming of flowers and the prosperity of the people... Follow Provincial Highway 407 to Hengxian County, you will enter the ocean of jasmine flowers, and a magnificent jasmine painting slowly unfolds in front of you.
"The world's 10 jasmine flowers, 6 are from Hengxian County, Guangxi". The county has planted 113,000 mu of jasmine flowers, with an annual output of 90,000 tons of flowers, and jasmine tea 80,000 tons. It is the world's largest jasmine production base and enjoys the reputation of "China's Jasmine Town" and "World Jasmine City". A small jasmine in Hengxian is gradually forming a "1+9" industrial cluster of jasmine + flower tea, potted plants, food, tourism, supplies, catering, medicine, sports, and health care. Behind this is the fruitful results of Hengxian's insistence on emancipating the mind, reforming and innovating, expanding opening up, and taking responsibility and working hard. It is a moving story of the people of Hengxian for 40 years, loving and protecting flowers...
From "traditional" to "digital"
"We collect data to understand the growth habits of jasmine flowers, and use scientific management technology to guide jasmine production. Now the jasmine flowers planted are more fragrant, more and have a longer flowering period." Wei Yuquan, director of the production department of the Hengxian Modern Agricultural Industrial Park Management Center, said that in addition to "big data", their center also carried out large-scale low-yield transformation of jasmine flowers in the industrial park, integrating water and fertilizer, unified monitoring of jasmine diseases and pests, and installing new energy insecticidal lamps, etc., to comprehensively promote the standardized planting of jasmine flowers.
Technology flower planting allows flower farmers to increase their production, efficiency and income year by year. The author saw in the core planting areas such as Shijing Village, , Shijing Village, and Hegui Village that flower farmers have changed their former small-scale and extensive planting management. In recent years, Hengxian has scientifically guided flower farmers to carry out pollution-free, standardized and organic planting of jasmine flowers by creating a national modern agricultural industrial park, innovating the mechanism for connecting farmers' interests, unified and free distribution of agricultural supplies, unified planting technology and picking standards, and unified management and maintenance.
promotes technological flower planting. Hengxian has taken the lead in the variety garden project with a investment of 40 million yuan in the core planting area of jasmine, achieving the successive breeding of more than 60 jasmine varieties; the smart digital jasmine greenhouse project with an investment of 2 million yuan has been broken ground, using smart agricultural digital equipment to collect jasmine planting and growth data throughout the process, continuously optimizing and mediating planting parameters and environment, and continuously improving jasmine yield and flowering period.
"Big data and information technology have reshaped the industrial chain, supply chain, and value chain of Hengxian Jasmine economy." said Lu Hongjian, director of Hengxian Jasmine Industrial Service Center. In addition to the technology of flower planting, in recent years, Hengxian has innovatively developed the "Digital Jasmine" platform to build a "basic data cloud" for jasmine transaction management and service, and provides one-click inclusive financial services to solve the financing difficulties of flower farmers, buyers, tea companies, logistics and other entities in the jasmine industry chain, and realize the "digitalization" of the entire development of the jasmine industry.
From "OK processing" to "Strong brand"
"Ten years ago, most native jasmine tea companies, like my companies, were processing other people's brands and charging low rewards. The ones that are truly active in the domestic and foreign markets are foreign jasmine tea brands." Shang Dasen, head of of Guangxi Chunzhisen Tea Co., Ltd., said with emotion.
Shang Dasen is unwilling to just "make wedding dresses for others", which is also the "pain" of local tea companies. In order to get out of the path of local brands. In 2016, he took the company's "Senming Xuexin" and "Senming Jumpson" to participate in the 11th International Famous Tea Evaluation Event of the "Emeishan Cup". As a result, "Senming Xuexin" jasmine tea won the gold medal, and "Senming Jumpson" jasmine tea won the silver medal. From then on, Shang Dasen firmly believed in the development path of building a brand. Now, the flagship products created by Shang Dasen and other local tea companies have won awards for many years, and Hengxian Jasmine has also stepped on the front desk from the "deep boudoir".
has embarked on the path of local brands and is unwilling to just be "other people's wedding dress". In recent years, Hengxian has attracted leading jasmine tea companies and tea beverage giants to enter, vigorously support local jasmine tea companies to follow the brand path, and has successively cultivated the top ten nationally renowned jasmine tea brands such as Zhou Shunlai, Dasen, and Jinhua. Jasmine no longer has to worry about selling, and the brand added value has soared year by year, making jasmine a veritable flower to get rich.
Today, Hengxian Jasmine (tea) has become a national geographical indication protection product, a China-Europe "100+100" geographical indication mutual recognition and mutual protection product, and has been shortlisted for the first batch of Chinese agricultural brand catalogs. Among them, the brand value of Hengxian Jasmine Tea is as high as 15.236 billion yuan; the brand value of jasmine flowers in Hengxian is as high as 5.449 billion yuan. The comprehensive brand of geographical indication protection products Hengxian Jasmine and Hengxian Jasmine Tea is 20.685 billion yuan.
At present, Hengxian is committed to building the world Jasmine Industry Center and is implementing the strategic layout of Jasmine 1+9 world-class large-scale industry. Flowers are the engine, relying on the National Modern Agricultural Industrial Park, China Jasmine Town and other carriers to promote the agglomeration and transformation of the primary industry to the secondary industry, start the construction of China Jasmine Town, and introduce a number of jasmine extension, chain supplement and strengthen the chain projects of Zhejiang Boduo and Guangdong Kasi, to further strengthen the "internal strength" to continue to strengthen the brand strategy.
From "internal promotion" to "external development"
With the blooming of jasmine flowers, Hengxian not only strengthened the "internal strength" of jasmine varieties and quality development, but also took advantage of the opportunity of being approved to create the first batch of national modern agricultural industrial parks and school chair towns as selected as the national characteristic town - "jasmine town", to form an industrial cluster of large-scale production, processing and transformation, scientific and technological demonstration, and interactive and integrated development of cultural tourism.
A good jasmine flower has been promoted to a flagship agricultural product that Guangxi has vigorously promoted, and has been included in the "Guangxi Industrial High-Quality Development Action Plan" as a strategic industry. The autonomous region government invests in the Guidance Fund and supports the establishment of a Jasmine Characteristic Industry Fund, the Agricultural Development Bank and the Construction Bank and other financial institutions have a credit of more than 10 billion yuan for the development of the jasmine industry. Hengxian has introduced a series of reward and support policies for the jasmine industry. In June 2019, the Nanning City 3 People's Congress also included jasmine flowers in the legislative plan for 2020, using the rule of law to protect industrial development.
"Hengxian Jasmine has solid 'internal strength', and we must find a way to go out, break through the siege, and make our own world." Lu Hongjian said that in recent years, Hengxian has innovatively implemented the jasmine brand going global strategy, held press conferences in Nanning, Hangzhou, Beijing and other places, promoted the brand password, brand logo, brand totem, and cultural genealogy of "Good Hengxian Jasmine" and built an industrial park brand logo system and brand display center, continuously promoting the jasmine products to go out, and let the "deep boudoir" jasmine fragrance float into thousands of households.
In 2019, Hengxian successfully hosted the first World Jasmine Conference, focused on the world's attention, won the honorary title of "World Jasmine City", and was recognized by relevant world organizations... With the help of the "Belt and Road" initiative, Hengxian actively built an open cooperation platform, strengthened its ties with industry organizations such as China Tea Association and China Flower Association, organized jasmine enterprises to participate in China International Tea Expo, China International Agricultural Products Fair, China-ASEAN Expo, etc., and expanded export trade to countries and regions along the "Belt and Road" initiative, so that the fragrance of jasmine flowers can spread to the world and benefit the whole world.
From "flowers to wealth" to "romantic flowers"
From "sighting flowers" to "stop-master flowers", relying on the construction of the National Modern Agricultural Park, Hengxian tourism consumption economy came into being, and the brand of "Jasmine Smelling the Scent" has become more popular, driving the integrated development of "tourism +".In 2019, the number of Jasmine theme tourists in the county reached 5.0221 million, and the total consumption revenue was 5.216 billion yuan.
"Every weekend, our family sells handmade jasmine balls, jasmine chains, dried jasmine flowers, and jasmine sachets around the scenic area. The business is getting better and better day by day. Many tourists from other places leave with a large bag of jasmine products." Lei Shuai, a flower girl in Shijing Village, School Chai Town, Hengxian County, said that by selling jasmine products, their family's income can increase by one or two thousand yuan per month. The jasmine flowers are fragrant, tourists come in a crowd, and the jasmine field has become a jasmine garden.
In addition to tourism, with the booming rural e-commerce, it has also become a "booster" for the quality and upgrading of the jasmine industry, and a boom in entrepreneurship and innovation is surging. "Product types and packaging are innovated every year, creating added value in the jasmine industry through innovation, and avoiding falling into a low-end price war." At the product R&D center of "Cup Cup Xiang" Tea Company, the company's general manager Chen Rilian said with a smile that relying on precise online marketing, he has achieved a triple jump in turnover in the past three years of returning to his hometown to start a business.
Under the influence of this flower, migrant worker Chen Rilian, a post-90s college student, innovatively created the "Internet celebrity" jasmine tea brand; the old jasmine piles that originally made flower farmers burn as firewood turned waste into treasures, occupying half of the country in the online sales of jasmine potted plants; jasmine rice, jasmine sachets, jasmine skin care products and other jasmine cultural and creative products are emerging one after another.
Hengxian Rural E-commerce Public Service Center, Double Innovation Incubation Center, and Hengxian Modern Agricultural Industrial Park Warehousing and Logistics Center have been completed and used. The village-level e-commerce platform covers 80% of the county's administrative villages (communities), and has 65 express logistics companies such as SF Express and Cainiao, allowing agricultural products to be sold online. Hengxian has obtained a national e-commerce demonstration county to enter rural areas, allowing Hengxian jasmine and other agricultural products to be fed with the invisible wings of e-commerce and soaring into a broader domestic and foreign market. Flower pilgrims come and bloom and are rich. Hengxian is beautiful because of flowers, and uses flowers as a medium to connect the world.
cooperates with large enterprises to develop and build, and implements a number of projects such as China Jasmine Town and Jasmine Innovation Town simultaneously to promote the gathering of industries, projects and factors into industrial parks, and form a strong focus development effect of integrated development. Today, Hengxian Modern Agricultural Industrial Park has initially formed the Hengxian jasmine "1+9" industrial group for jasmine tea, jasmine potted plants, jasmine supplies, jasmine tourism, jasmine food, jasmine catering, jasmine medicinal products, jasmine sports, jasmine health care, etc. What a jasmine flower, it is the flower of prosperity and happiness for the people of Hengxian County.
