In the past few days, it is no surprise that cat cafes and dog cafes are profitable by relying on regular pets. Alpaca, capybara, and crocodile cafes have all begun to join the track intraroll.
Some people have also taken a different approach. In the sinking market, they rely on only a group of fish in one pond and a bunch of bottles to feed small fish. They have made a low-profile milk fish business.
In this issue, we talked with the milk fish boss.
In urban business districts, this scene has been staged all year round:
A pool and several benches, and the little kid sits in a circle and feeds the red and yellow fish with a bottle. The adults lead the child by the side, and they will inevitably start a duel of mental, physical and endurance.
"Mom, I want to feed the fish." slug child said so.
"I think you look like a fish." Northeast parents would answer this way.
In most cases, this showdown often ends with parents scanning the code to pay, feeding the fish at a time of 20 or 30 yuan, and sitting honestly for 15 minutes after a little kid, just buy a clean one.
Businessmen are well aware of this kind of customer mentality of saving money and avoiding disasters. They open milk fish in various cities of the motherland. When they go out to walk their children, they can meet a group of hungry fish if they are not careful, which is a killer for walking children.
It is not difficult to see from the color of the style that a fish that can eat milk is a Japanese koi. It is not born to eat milk, but to cater to the market. The breeder mixed the fish feed with water and fed the hungry fish with a bottle. The fish were very hungry, so he naturally didn't choose where the food came from.
After repeating this a few times, the fish learns the conditioned reflex that comes over when they see the bottle, thanks to Pavlov .
Customers holding a bottle can attract a crowd of red fish, as if they are holding not the bottle but supreme power. Holding it in their hands, you can be the "Sea King" for 15 minutes.
Moreover, it costs 100 yuan to feed the husky at any time, and you have to spend fifty or sixty to buy coffee when you go petting a cat. Does feeding the fish? It sounds quite cost-effective.
0s post-190s bitter gourd initially looked down on this business, "it seems like the old man wearing a white vest and sashing a stroll". But after some research, he decided to sell it.
works, don’t you just look down on it while having to do it?
After all, bitter melon has been thinking about it, the investment is low, the return is fast, and there are not many jobs without technical thresholds. When you open a cat cafe, you have to often worry about cats catching people. When you open a fish stall, just sit on a small stool and remind customers not to fall into the pool.
His milk fish stall is open in a shopping mall in a third-tier city in Jiangsu. The fourth floor of the mall focuses on parent-child services. People come and go all the target customers, but the store rent is not cheap. The monthly rent for more than 30 square meters is 15,000 yuan.
Bitter melon searched for relevant information on the Internet and found that the old buddies from Tieba were extremely enthusiastic. From feeding fish to how to set up the pool to operating, there are basically information that bitter melons can think of online.
Then bitter gourd began to transfer to the local flower and bird market, and bought 50 fish in three stores, then customized the pool, and added some small items such as bottle stickers and decoration on Taobao.
The fish bought by bitter melon is well trained and the price is a little more expensive than those without training. However, it is better to be worry-free. At least you don’t have to think about how to teach fish to drink milk.
In just less than 20 days, everything is ready to open. It opened in June last year, and it was not long before the winter and summer vacations were over, and the children were busy attending various extracurricular classes.
After class, parents have to express their opinions.
bitter melon milk fish feed is sold for 20 yuan per bottle, and it is fed for about ten minutes at a time. Most of the customers are children shopping with their parents, and a few customers who follow Douyin and Dianping come to check in.
When it first opened, it was during the peak hours of school and holidays. There were many customers at the fish stall, and hundreds of customers were relaxing a day. However, the children were quite noisy and would take advantage of the bitter gourd to fish with bottles. At the beginning, a few fish died in the bitter gourd store every day.
There are many people feeding fish, so the fish eats more and pulls more, and cleaning in the pond is also troublesome. Later, bitter gourd became accustomed to regular disinfection and water change, and added filtering equipment , which strengthened the management of fish. The phenomenon of dead fish and water odor gradually improved, and the shop gradually got on the right track.
In order to attract repeat customers, Kugua has launched a membership card service, which can be charged at 200 yuan at a time and can enjoy a membership price of 15 yuan every time. The cost of fish feed is only a few cents per bottle, which is so cheap that it is almost impossible to count, so even at 15, it has a very considerable profit.
Bitter Gua has also reached cooperation with some local swimming pools and extracurricular classes, and has sent many vouchers to places where children are crowded, which has also attracted some business. Feeding fish and feeding milk is not a necessity, so it is necessary to continuously expand the source of customers.
, Bitter Gua's monthly revenue can reach about 45,000 to 55,000 yuan. If the operating costs of store rental, water, electricity, human resources, etc. can still make a net income of more than 30,000 yuan per month. Later, Bitter Gua spent 4,000 yuan to hire a clerk, and simply became a hand-off manager and focused on the operation.
At the beginning, the store's investment was less than 100,000 yuan, and 20,000 yuan was used to customize the fish pond - the fish pond is not cheap, and a most ordinary tempered glass fish pond with steel frame structure cost 20,000 yuan. At first he wanted to make a PVC inflatable fish pond, because it was the same size, the PVC fish pond could be in place for only a few thousand yuan.
However, when entering the milk fish, the fish boss told him that it is best not to move the milk fish casually, because when the venue moves, the fish will take time to adapt, and may not eat milk and may die easily.
In addition, the glass fish pond also looks better than the PVC fish pond and looks more upscale. Parents are more willing to let their children play and the price can be higher.
is a milk fish. A fish is 30 to 50 cm most suitable, and the price is 45 to 60 yuan. I bought the best taste of bitter melon, which costs 60 yuan per piece, and 50 milk fish cost 3,000 yuan.
0 yuan I bought 50 bottles with 50 cm long poles at the bottom; I bought a set of filters for 1,800 yuan; I spent about 4,000 yuan on purification system, water circulation system , plus miscellaneous items.
store rents 15,000 yuan per month, and pays 3 yuan per month. The initial investment is about 100,000 yuan. After about four months of use, the bitter gourd took back the capital.
Bitter Gua also considered joining at that time. It would save a lot of trouble if you join, but the investment would double. After thinking about it, this thing doesn’t have much brand effect , and the technology is not that difficult to master, so there is no need to spend money to join.
Facts have proved that the idea of bitter gourd is correct. If you spend 200,000 yuan to open a franchise store, the return cycle will be extended to more than half a year. It is still quite risky for the current situation of the epidemic situation.
Bitter Gua feels that he is still relatively lucky. He has also seen some sharings from his peers online, some of which are profitable and some are closed down. Most of the shops that go bankrupt still suffer from the location selection.
In order to reduce costs, many people choose to set up stalls in the square. In this way, the rental cost will drop sharply. In addition, there is no need to spend money to build a glass fish pond. If you set a PVC, you will get rid of the cost of two large pieces. You can open it in less than 10,000 yuan.
However, the disadvantages of doing this are also obvious. First of all, frequent movement may lead to poor mental state of the fish and less effort to eat milk. Furthermore, outdoor stalls are limited by the weather, so they cannot be placed when it rains, and they cannot be placed when it is too cold or too hot.
If it is in the rainy south, there are not many days to get out of the stall during the rainy season; if it is in the cold north, the fish will not work in winter, it is too cold. Furthermore, parents are not willing to pay for their children to get sun and rain.
may be calculated in the end. All the money you earn in a year is spent to buy fish, which is not enough to make a lot of effort to set up a stall every day.
Even if you choose indoors like bitter gourd, it does not mean that you can get it once and for all. You have to evaluate the traffic in that business district, especially whether there are many children coming and going. Although there are also a few young people who can feed the fish every day, there are almost no repeat customers, and the real main force of consumption is the slug children.
or it is opened next to kindergartens, primary schools, youth palaces, etc., or package them, cooperate with educational institutions to create a concept of being close to nature and enjoyment, and the value will be doubled immediately.
For novices, the most difficult thing to get started is raising fish. The temperature of the water, the density of the fish, the amount of water, etc. are all given. You have to study it carefully. You cannot be a "Sea King" without some knowledge of raising fish.
However, it will be fine after understanding and mastering it. Milk-eating fish is not a very delicate fish, and its lifespan is very long. If you take care of it carefully, it may not be sure which one of you will send it away.
A job like a milk fish with a low entry threshold, if you want to survive well, you still have to keep a steady flow of work, look at the long-term operational methods, how to expand channels, how to maintain customer relationships, and what source of income can you do besides feeding fish...
These are technical tasks that require careful consideration. If you just want to build a pond and make a lot of dozens of fish, you can make money by sitting on a small stool without using your brain, then working is more suitable.
Bitter Gua has been thinking about opening a second store recently. He plans to open the store on a local mother and baby street. There is a swimming pool nearby and many children's clothing stores, which is quite lively.
Bitter Gua wants to complete the construction of the second store as soon as possible. First, it can quickly become famous. Small cities have few populations and open two stores with the same name, which can be considered a chain; second, there are only a few good locations, so you should start quickly, otherwise you will be occupied by others soon.
, he is also afraid that young people will not have children, so he will not get in the car now,
