The wind of the Yuan Universe has blown into the catering industry. McDonald's submitted a trademark application for Yuan Universe "virtual restaurant"; due to food safety issues, the two stores of Starbucks were fined more than one million yuan in total. For details, please refer to Hongju.com "Daily Meal News".
McDonald's submitted a trademark application for the "virtual restaurant" of the Metaverse
The wind of the Metaverse has blown into the catering industry.
According to Interface News, McDonald's, the largest fast food chain in the United States, recently submitted a trademark application for a virtual restaurant based on the Metaverse, becoming the latest company to apply for trademark registration for virtual goods and services in the Metaverse world.
△Picture source: McDonald's official website
It is understood that McDonald's submitted 10 related trademark applications on February 4, including "operating a virtual restaurant featuring real and virtual goods" and "operating an online virtual restaurant that provides door-to-door delivery services".
Past information shows that McDonald's is not the first company to apply for registration of a metacosmic trademark. Previously, Naixue’s Tea and Mixue Bingcheng have registered some trademarks of the Yuan Universe. At the moment when the metaverse is in full swing, the layout of these companies has aroused a lot of heated discussions. The concept of the metaverse, how to achieve a perfect integration with the catering industry, is indeed a topic worth discussing.
Starbucks stores were fined more than one million yuan in total
Beijing Business Daily reported that on February 9, the topic #Starbucks stores were fined one million yuan in using expired ingredients# became a hot search.
According to the official website of Credit China, the Wuxi Zhenze Road Store and Wuxi Changxing Building Store of Shanghai Starbucks Coffee Management Co., Ltd. used expired food raw materials and operated expired foods by tampering, replacing, tearing up the shelf life labels of prepared food raw materials; and wiping towels on the food contact surface failed to achieve special use. The illegal gains were confiscated by the Market Supervision and Administration Bureau of Xinwu District, Wuxi and were fined more than 690,000 yuan and more than 670,000 yuan respectively.
△Picture source: Photo Network
It is reported that Wuxi Two Starbucks have previously become hot searches due to food safety issues in stores. Starbucks issued an apology statement, and the Wuxi market supervision department also conducted inspections on many Starbucks stores.
In the view of Hong Cafe Network, food safety issues are a major event for catering companies. For Starbucks, being fined more than one million yuan is not the focus. It is the real focus of everyone's attention to truly implementing Starbucks' "gold standard" and system.
"life-saving straw" in the catering and adult education and training industry?
Pu Xin Education announced its entry into the catering industry
Interface News, recently Pu Xin Education announced that it will enter the Chinese fast food restaurant chain . The announcement said it is evaluating opportunities to expand its existing business by entering China's fast-food restaurant chain business and expects to improve customer flow by opening new stores around or within its subsidiary Puxin School. In the announcement of
, Pu Xin Education did not mention whether it was entering the catering industry by establishing a self-operated catering brand or an acquisition model. Judging from its previous development path, it is not ruled out that this new business will be developed by acquiring existing catering brands.
△Picture source: Photo Network
In fact, Pu Xin Education is not the first education company to cross-border into the catering industry. The former off-campus training giant Xueda Education entered the coffee track last year. According to information, in June last year, Xueda Education wholly owned the company, Beijing Zhuoqi Coffee Co., Ltd., and the legal representative was Zhu Jinli. Zhu Jinli was the head of the Teaching and Research Resource Management Center of Xueda Education Group in May 2015, and then served as the general manager of the Group's Human Resource Management Center and Xueda Education Jiangsu Region, fully responsible for regional operations and management.
Is the catering industry an ideal track to help education companies turn losses into profits? Hongju Net believes that all this remains to be seen.
KFC , Burger King , Burger King Supplier Baoli Food
Plan Shanghai Stock Exchange Main Board
New Beijing News News, on February 9, Shanghai Baoli Food Technology Co., Ltd. (hereinafter referred to as "Burri Food"), which supplies raw materials to KFC, Burger King, Zhengda Food, etc., has recently updated the prospectus book, planning to list on the Shanghai Stock Exchange main board, and plans to raise 460 million yuan, mainly used to expand production capacity and supplement working capital.
△Picture source: Photo Network
From the prospectus, Baoli Food's overall performance has maintained growth in recent years. In 2018, 2019, 2020 and the first half of 2021, its operating income was RMB 711 million, RMB 743 million, RMB 905 million and RMB 722 million, respectively, and its net profit was RMB 93.4915 million, RMB 81.7178 million, RMB 134.1183 million and RMB 97.789 million, respectively.
It is worth noting that Baoli Food has a great dependence on the top five customers. According to the prospectus, from 2018 to the first half of 2021, the top five customers accounted for 54.41%, 50.11%, 44.79% and 44.51% of the company's operating income, respectively. Among them, the largest customer is Yum China , which owns catering brands such as KFC and Pizza Hut .
New unmanned hot pot restaurant in Chengdu
Per capita consumption is about 60 yuan
Chengdu Business Daily reported that a reporter recently discovered that a new unmanned hot pot restaurant in Chengdu has opened. The store is called Yang Yuchu Unmanned Hotpot Restaurant, located near No. 12 Shuying Street, Jinniu District, Chengdu. The store has an area of about 65 square meters, with 9 sets of tables and chairs and 6 freezers inside. Walking in, you can see the self-service seasoning area, tableware storage area, and kitchen waste cleaning area.
It is understood that Yang Yuchu Unmanned Hot Pot Restaurant began operating at the end of September 2021 and has been open for five months so far. According to Yang Liang, the owner of the store, the per capita consumption of the unmanned hot pot restaurant is about 60 yuan, and its current monthly income can reach about 40,000 yuan.
△Picture source: Photo Network
In fact, the Yang Yuchu unmanned hot pot restaurant in Chengdu is not the first unmanned hot pot restaurant. Previously, Chongqing’s Hongjinhua unmanned hotpot restaurant also caused discussions among industry insiders. Unfortunately, Chongqing Hongjinhua unmanned hotpot restaurant had long been closed in July last year.
In the view of industry insiders, the innovative spirit of unmanned hot pot restaurants is worth encouraging. In addition, the production process of hot pot has gradually been standardized, so you can try the unmanned model to save costs. However, hot pot has strong social attributes, and if it is unmanned throughout the process, it will lead to a lack of temperature. Moreover, unmanned hot pot needs personnel as the "connection point" at the front end, otherwise it will be just a commercial "self-service supermarket", which is difficult to ensure the consumer's experience.
In short, although unmanned self-service hotpot is full of gimmicks, its development prospects still need to be left to the market for testing.
Note: This article is integrated by Hongqi.com from the Beijing News, Beijing Business Daily, Chengdu Business Daily, Interface News and other public information. If you need to reprint, please indicate the source. I also hope that readers will leave messages in the comment area to provide more and more valuable suggestions to the catering people.
reorganization | Hongju.com_Li Tang
