On the evening of August 29, Liang Jingru Douyin online concert "Summer Song Party"; on the evening of September 2, Li Jian online concert; on the evening of September 3, Andy Lau Douyin online concert "Sing me to you"...
The recent continuous online concert has once again aroused the collective nostalgia of netizens. Since 2020, under the COVID-19 pandemic, offline concerts have been unable to be held, and online concerts have gradually become independent performance forms. Celebrities such as Rene Liu, Xicheng Boy, Cui Jian , Stefanie Sun , Andy Lau, etc. have all contributed phenomenal online concerts and have repeatedly become hot searches.
Online concert is actually not a new thing that was born under the epidemic. Before the epidemic, many celebrities held live broadcasts for offline concerts at the same time to facilitate audiences who cannot buy tickets to watch the concert at the same time. As early as 2000, Madonna held an online concert for the first time.
After the outbreak of the new crown epidemic in 2020, relevant data show that in the whole year of 2020, the total number of domestic offline music performances was less than 1,000, and the box office was only about 800 million yuan. In 2021, there were more than 20,000 offline music performances that were postponed and cancelled, with a direct loss of nearly 2 billion yuan. In the first quarter of this year, about 9,000 performances were cancelled or postponed nationwide.
offline concerts cannot be held. They have always been an appendix and derivative of offline concerts. They have gradually become independent performance forms. China's huge number of online users also provides realistic possibilities for the rise of online concerts.
According to the 49th " China Internet Development Statistical Report " released by China Internet Network Information Center (CNNIC), as of December 2021, the number of netizens in my country reached 1.032 billion, the number of online live broadcast users and the number of online music users reached 703 million and 729 million, both increasing tens of millions over last year, accounting for 68.2% and 70.7% of the total number of netizens. Among them, the number of users of live concerts was 142 million, an increase of 4.76 million from December 2020, accounting for 13.8% of the total number of netizens.
In February 2020, Modern Sky cooperated with B station to hold the "Zhai Strawberry is not a Music Festival", mixing the live content of the 2019 music festival with the musician's singing content at home, becoming the first online music festival in China since the epidemic. 2020 is also gradually called the "first year of online concerts".
On April 17, 2020, Rene Liu held an online concert "Accompany you" with 30 million online viewings, attracting more than 150 million viewings worldwide, with 721 million views on Weibo topics, and Rene Liu's Weibo increased by 270,000 fans. She can be said to be the first singer to successfully break the circle with her online concert.
On April 19, 2020, the "One World: Together At Home" "One World: Together At Home" charity concert "One World: Together at Home" planned by Lady Gaga and jointly organized by WHO and World Citizen Charity Organization was officially launched. Chinese pianist Lang Lang , singer Eason Chan and Jie Zhang appeared one after another, setting the Guinness World Record for the most musicians participated in.
On May 4, 2020, the first performance of the " Believe in the Future " charity performance jointly initiated by five major platforms such as Sina Weibo, NetEase Cloud Music, Damai, Xiami Music, and Tencent Music Entertainment Group was launched. The performance eliminates all commercial elements and does not set any barriers. The content is fully open to the video playback platform on the entire network, becoming the largest online charity performance in the history of Chinese music. The performance was hosted by three places: Bai Yansong , Wang Han , Hua Shao . More than 130 groups of musicians have joined the charity performances. The number of viewers of the first live broadcast online reached 104 million, and the cumulative number of viewers of the four performances reached 440 million.
On May 31, 2020, Mayday held the "Suddenly Want to See You" online concert and became the first phenomenon-level hit. They faced the empty gymnasium performance, which caused collective screen splash among the post-80s and post-90s, and more than 35 million people watched it online. The blue electronic ticket stub for the concert has become a scenic spot in the circle of friends.On that day, Mayday was on the hot searches on 7 Weibo, with nearly 2.8 billion readings on related topics.
On the evening of July 29, 2021, Andy Lau's 40th anniversary event was exclusively broadcast on Douyin . There were more than 3 million people waiting before the live broadcast began. Although Andy Lau only sang one song in this conversational program, the number of viewers finally exceeded 100 million.
In the second half of 2021, with the rectification of chaos in the "fan circle" and the recovery of offline live music performances, major platforms have begun to reduce the frequency of online concerts one after another.
However, on December 17, 2021, the "Love Crossing Mountains and Seas" online concert customized by Xicheng Boy for Chinese audiences became another phenomenon. It has set a new record for live broadcasts for WeChat Video Account, with the highest number of people online at the same time being 1.5 million, the cumulative number of viewers exceeds 27 million, and the number of likes is as high as 164 million.
On December 31, 2021, Mayday’s New Year’s Eve online concert attracted more than 16.76 million viewers, and the live broadcast likes reached 32.01 million.
Entering 2022, the number of online concerts held by major platforms has increased significantly, including WeChat Video Account, Tencent Video, Douyin, Kuaishou and other platforms, all invited well-known singers to start the battle to sweep the screen traffic.
htmlOn April 1, on the occasion of the 19th anniversary of the death of Leslie Cheung , the "Leslie Cheung 2000 "Hot Love" Concert Ultra-clear Repair Edition" was launched, and the total number of views of WeChat Video Account alone reached 17.4 million.On April 15, Cui Jian's online concert "Continue to Spread Some Wild" caused a collective flood of friends' circles. The concert attracted more than 46 million viewers and more than 120 million likes.
On May 20 and 21, the Jay Chou "Ferris Wheel" and "Strongest on the Earth" concert repair version will be re-screened online. Before the official broadcast, the number of reservations on the entire network had exceeded 20 million, and the total number of viewers of the two concerts was close to 100 million.
On the evening of May 27, the first online video number concert of Luo Dayou and Stefanie Sun’s Douyin online singing and chat meeting were also held at the same time. In the end, the number of viewers of Luo Dayou’s concert reached 42 million, and the number of viewers of Stefanie Sun’s concert was 240 million.
htmlOn July 3, Douyin and Global Music's brand Polykin launched the ultra-clear repair "Beyond Live 1991 Life Contact" concert and commemorative concert selected content. The cumulative number of viewers on Douyin and other platforms that night exceeded 140 million. htmlOn August 19, Eason Chan held an online concert "Eason Air", with the total number of viewers of the live broadcast exceeding 100 million.On the evening of August 29, Liang Jingru's Douyin online concert "Summer Song Festival" was watched by more than 200 million people; on the evening of September 2, Li Jian's online concert attracted more than 30 million people to watch, and more than 100 million likes.
htmlOn the evening of September 3, Andy Lau's online concert "Sing Me to You" became a phenomenal event again, with 350 million viewers online, setting a new record for viewers of the online concert.It is worth mentioning that in May, the General Office of the CPC Central Committee and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" and proposed to develop new scenarios of digital cultural consumption, integrate new experience technologies such as holographic presentation, digital twins, multilingual interaction, high realistic, and cross-time and space, and vigorously develop new digital cultural experiences that combine online and offline integration and online presence. This also gives online concerts another good opportunity to develop. What new ways to play will be launched in the future are worth looking forward to.
Upstream News Reporter Tang Hao
