is close to the mountains, with fertile fields, beautiful ponds, and mulberry bamboos. The road is not wide, but the fields are intertwined. When you pass through the wood carving street with strong wood fragrance, you suddenly see a house built with bamboo forests and thatch. You think you accidentally enter the ancient mountainous area and mistakenly enter the dream of "a paradise" written by Tao Yuanming, but this is reality, it is the "Zhuoye Xiaohu" that welcomes tens of thousands of tourists every year and is rated as the top ten characteristic homestays in Taiwan.
"Zhuoye Hut" creation background
Zhuoye Hut, full name Sanyi Zhuoye Hut Resort Park, it is a people's accommodation located in Sanyi Township, Miaoli County. The founders Zhuo Ye and his wife (Mr. Zhuo Ye, who was originally engaged in landscape engineering; Mrs. Zhuo Ye, a master's degree in agriculture, is committed to promoting the abicy industry). In order to regain their past touch and to regain the comfort and simplicity of the early farming families in Taiwan, they came to this land.
It is reported that this was once a bamboo forest land that had been abandoned for 30 or 40 years. There is another interesting thing to buy this land: because the land sold at that time was expensive, Zhuoye and his wife hesitated, but heard that there was an owl here, so they decided to buy this land. This is also the reason why the special product "Owl Pillow" that is now limited to Zhuoye Cultural and Creative Market and the keys of each homestay are equipped with Aicyen owl decorations.
"Zhuoye Hut" special development
Although Zhuoye Hut is located in the mountains and forests, it is close to the expressway and is surrounded by terraced fields, with a very beautiful ecological environment. The founder of Zhuoye Xiaofu, based on the terrain, tried not to destroy the original landform, opened B&B, catering, azuodia, and other industries based on the terrain, based on the premise of not destroying the original landform, and focused on ecological natural resources such as farmland, and opened industries such as homestays, catering, and azuodia, from nothing to something, from zero to one, turning this abandoned land into a feng shui treasure land with different scenery in four seasons, grains are at any time, and experience them at any time, becoming a real version of the "Peach Blossom Land".
1. Eat: form the "Zhuoye Food Culture"
Zhuoye Xiaofu provides tourists with all-vegetarian and healthy grains and vegetables through simple and not simple cooking, making special Miaoli Hakka meals.
different types of restaurants (Taipei-Eslite Xinyi 4F, Miaoli-Vegetable Restaurant, Miaoli-Cangshan Table Restaurant, Miaoli-Lanzhuang Cafe, Taichung-Da'an Restaurant, Tainan-Lanzhuang Coffee Mini), meet the dietary needs of tourists of different ages, different levels and different groups in terms of delicious food, tasting cuisine, reunion dinner, health pots, coffee desserts, afternoon tea, etc.
▲Taipei - Chengpin Xinyi 4F and Food
▲Miaoli - Vegetable Restaurant and Food
▲Miaoli - Lanzhuang Cafe and Food
▲Taichung-Da'an Restaurant and Food
▲Tainan-Lanzhuang Coffee mini
At the same time, the founder of Zhuoye Xiaowu adheres to the principle of "healthy and organic", not only grows green fruits and vegetables by himself, but also cooperates with local farmers to create a "traceable" food supply chain with production and sales history, which not only drives the development of the local rural economy, but also allows tourists to eat with peace of mind and eat delicious food.
2. Living: Create a "Zhuoye Specialty Hut"
This is one of the core advantages of Zhuoye Hut. The founder initially hoped that everyone would come here as if they were back when they were young, recalling or feeling the freedom and simplicity of running on the valley and among the rice. So, he transformed the barn into a homestay, which is the original name of Zhuoye Hut.
As time goes by, the barn B&B not only has the original living function, but also has become a living room connected to the living room under the transformation of the owner of Zhuoye hut, with floor-to-ceiling landscape windows, bathrooms, small gardens, and a special hut that is warm in winter and cool in summer. Zhuoye hut's accommodation brand has gradually formed.
In addition to the barn house, Zhuoye's hut still has different terrain changes, and has established elegant houses, VIP houses, auspicious houses, and Zangshan Pavilions in single-family buildings that can accommodate different people and different types of accommodation houses.
▲Barn house
▲Yazhifang
▲VIP house
▲VIP house
▲Jixiang House
▲Zangshan Pavilion
Although the rooms are of different types and characteristics, the owner of Zhuoye small house gives each house a certain story, or feel the sound of nature of nature, appreciate the moonlit night in the forest brought by the gentle mountain wind, or pursue the simple rural time of childhood, which allows tourists to find their belongings, find quietness, and find a rural tranquility far away from the world and without competing with the world.
. Travel: Integrate "Zhuoye Humanity and Naturalness"
Zhuoye Hut, from barn homestay to Zhuoye Hut and Zhuoye Hut Resort Park, the hut cleverly integrates natural landscape and cultural landscape according to seasons, forming a beautiful scenery of four seasons of "spring from tung flowers, listening to frogs in summer, enjoying maple red in autumn, and fog in winter". Among them, the most distinctive landscape:
.Tung flower season landscape
Around mid-April every year, tourists can stroll in the park and enjoy the beautiful white tung flowers blooming in clusters, which is comfortable and dreamy.
. Firefly Landscape
Fireflies have very strict requirements on growth conditions, so the place where fireflies appear means that they are very natural and pollution-free. In the past, the scene of fireflies full of mountains and valleys in rural areas was common, but now due to the overdevelopment of many lands, the view of fireflies is almost slim. Zhuoye Xiaofu Resort Park has always adhered to the original principle from development to maintenance to create a favorable growth environment for the growth of fireflies.
Every year, mid-April to mid-May is the breeding season for fireflies. Groups of fireflies lit up the valley, quiet and beautiful. The natural night view is like the beautiful rural scenery in comics, making people forget and imaginative.
. Butterfly Season Landscape
Every July and August, the "Niujiao Village Garden" and "No Bad Garden" in Zhuoye Hut Resort Park will always attract a group of butterflies to fly here. Tens of thousands of birch butterflies and purple butterflies are flying in the park, dancing with the fragrance of flowers and fruits, making the entire park move and still, making it look charming. Under reasonable planning, the ecological landscape of the entire park not only integrates humanistic feelings, but also creates a natural, simple and rural landscape, which can be said to be "fresh and colorful".
4. Entertainment: Unique "Zhuoye Blue Staining Experience"
Zhuoye Blue Staining, using pure natural techniques, allows tourists to experience the magic of traditional blue staining technology. Visitors can use imagination and creativity to dye and weave different DIY works to dye and weave them into different DIY works, leaving unique memories.
▲Schematic diagram of blue staining technology
It is reported that the abscissification level of Zhuoye Xiao has reached international standards. The international blue staining seminar refers to the information here. It has won big prizes in South Korea, the Netherlands and Southeast Asia, attracting many people to experience it.
5. Purchase: Rich in "Zhuoye Creative Cultural and Creative"
Zhuoye's hut features accommodation and Aizen, following the concept of "production, ecology, and life" that promotes the three lives. At the same time, cleverly integrates the primary, secondary and tertiary industries to create the "Zhuoye Cultural and Creative Market" and sells Zhuoye creative cultural and creative products, such as Aizen scarf products, accessories and accessories, daily necessities, etc.
Visitors can not only buy offline stores, but also book in online malls, which not only extends the service chain and effectively expands brand promotion. In addition, the owner of Zhuoye hut insists on the principle of focusing on tourists and providing services on demand. Therefore, even in Zhuoye offline stores, you will not see anyone selling goods. Tourists can watch and buy at will.
6. Line: Improve the "Zhuoye Line Guide"
In order to facilitate tourists to find, there are clear street signs to guide the various sightseeing, experience and accommodation locations of Zhuoye Xiao. At the same time, the hut clearly explains different attractions such as buses, subways, and self-driving, which makes the homestay located in the mountains and forests and the roads are intricate, but tourists can see it at a glance.
At the same time, Zhuoye Hut provides taxi services to tourists who come to stay. For tourists who usually (Monday to Thursday), you can also provide free (reservation is required) railway station pick-up and drop-off services, which not only forms a complete transportation route guide for Zhuoye Resort Park, but also cleverly helps promote the increase in daily passenger flow.
Reference and thinking
Zhuye Xiaohu Since its establishment, countless compatriots and international friends from home and abroad have come to "seek scriptures" for advice, but the founder of Zhuoye Xiaohu said that the success of Zhuoye Xiaohu's specialty B&B is not a day and a night, but a result of gradual improvement and accumulation. Therefore, in the process of upgrading and renovating the homestay, the following three points are worth our in-depth thinking:
1. Implementation of
Rural homestays are an important driving force for driving rural economic growth and promoting rural industrial transformation. However, the investment return cycle of homestays is generally around 4-6 years. Therefore, it is necessary to make a good overall planning, coordinate the layout, and implement it in stages with key points. At the same time, to improve details and upgrade functions, we must also adjust it in time in combination with the feedback from the market and tourists at that time. For example, Zhuoye Hutch went from a special barn house to an elegant house, a VIP house, a hidden mountain house, and then to Zhuoye Hutch Resort Park, but was gradually improved and formed.
2. The integration of culture and industries
Junior homestays are an upgrade of farm stays, and high-end homestays are a collection of food, accommodation, transportation, shopping and entertainment. High-end homestays are not necessarily high-end (over-high-end will lose the local atmosphere), but they must be the promotion of three lives (production, ecology, and life), the mutual generation of culture (natural culture, folk culture, regional culture), the integration of industry and culture, and the manifestation of the original rural life and the feelings of the owner. At the same time, the industrialization of high-end homestays (special homestays) is also a "heart-boosting agent" to revitalize the rural economy. For example, by cooperating with surrounding farmers, Zhuoye Xiaofu not only provides tourists with healthy, organic, traceable authentic food, allowing everyone to experience the traditional and authentic azue dyeing process, but also increases popularity for Sanyi Township, Miaosu County, enriches farmers, and drives local rural economic growth.
3. Innovation in creating characteristic landmarks
With the increasing maturity of rural tourism, the rural homestay market has changed from a blue ocean to a red ocean. The new crown pneumonia epidemic has carried out a "big reshuffle" of the entire homestay industry. Therefore, in addition to winning by scale and standardization in the future, innovation in creating niche and characteristic landmarks will be another decisive point. For example, Zhuoye Xiaofu does not create European style, sunny style, Balinese style, etc., but uses typhoons, nostalgic style, and traditional rural style to create a time-traveling feeling that is immersed in ancient and ancient style for tourists, which is unique, novel and easy to promote.
The success of Zhuoye Xiaohu is the result of the joint action of the right time, place, people and multiple factors. I hope that more boutique homestays and special homestays can also appear in our mainland, so that our leisure agriculture and rural tourism will continue to improve and mature, and the entire market environment will become better and better, and our countryside will become better and more beautiful.
Article source: Rural Assemblies Number Editor: Yidu
Rural Assemblies Number: Self-organized media of Beijing Urban and Rural Strategy Research Institute. Shoulder the mission of "resolving the confusion of rural revitalization, exploring the way of industrial integration, and shaping the beauty of rural countryside", deepening the fields of rural industrial upgrading, beautiful rural construction, and integration of agriculture, culture and tourism, and spreading new ideas, new concepts and new models for rural development in the world. Build a self-media information exchange platform, a smart innovation podium, and a rural industry stage that fully empowers rural sustainable development, and promote the booth. Provide fast and effective knowledge transfer services for builders committed to rural development, and realize the beautiful vision of villages and enterprises relying on each other, scenery and fields, and urban and rural integration
