With the continuous improvement of the Internet infrastructure and global logistics network, the scale of cross-border e-commerce business has continued to expand, bringing huge vitality to the market. According to customs statistics, in the first quarter of 2022, the import and export of cross-border e-commerce in mainland China reached 434.5 billion yuan, an increase of 0.5% year-on-year. It can be seen that cross-border e-commerce is still developing vigorously and the market is still booming.
China's mainland foreign trade achieved a stable start in the first quarter of this year, laying a good foundation for achieving the annual target. It is expected that it can still develop stably in the second half of 2022. In addition, for cross-border e-commerce sellers, the second half of the year is the highlight, because the second half of each year is the peak sales season for cross-border e-commerce. All major peak season nodes are concentrated in the second half of the year, starting from October, thanksgiving, Halloween, Black Friday, Christmas, etc. On the eve of these big festivals, it is a day when foreign traders blew up their orders.
It is a very good time to make good use of festivals around the world to do marketing for cross-border e-commerce. Different goods are prepared on different festivals. Let’s take a look at what “big days” that foreign traders should pay attention to in the second half of 2022, and what goods should be prepared!
Back to school season (June to September 2022)
European and American countries generally start school in September, and the peak sales season for returning to school from June to September before the start of school. According to the survey, taking the United States as an example, shopping in the United States’ back-school season is mainly concentrated in the 2 months to 1 week before school starts, especially one month before school starts, which is the peak shopping in the back-school season.
Cross-border e-commerce product selection direction:
- Electronic products
- Charger
- Table lights
- Stationery
- Schoolbag
Halloween (November 1, 2022)
In addition to Christmas at the end of the year, Halloween is also a "big head" in sales. Halloween (November 1) is a traditional festival in Europe and the United States. According to local customs, children will wear devil makeup clothes, masks, and collect candies from door to door the night before Halloween.
On this day, many families in European and American countries will hold Halloween parties and invite relatives and friends to celebrate together. Before Halloween, they will also buy various Halloween atmosphere decorations, ghost masks, and various candy chocolates, so any items about Halloween are very popular during this period.
Cross-border e-commerce product selection direction:
- Candy
- Wig
- Halloween costume
- Halloween decoration
- Ghost toys
- LED lighting
Thanksgiving (Canada: October 10, 2022) (USA: November 24, 2022)
Thanksgiving is a national festival popular in the United States and Canada. It originated from Christianity and aims to thank God for his gifts and harvest in the past year. Thanksgiving time in Canada and the United States is not the same. Thanksgiving in Canada is scheduled on the second Monday of October every year; Thanksgiving in the United States is scheduled on the last Thursday of November every year, with a gap of nearly one and a half months. In addition to the different celebration times, the Thanksgiving traditions of the two countries are also different. Thanksgiving in Canada is mainly to celebrate the harvest, thank nature and God for giving the harvest; while Thanksgiving in the United States is a holiday to thank the harvest, thank the Indians for their help back then, and thank life.
Although the two countries are slightly different in terms of customs and customs, the United States and Canada are basically the same, and they will gather with their families to eat roast turkey, pumpkin pie, etc. It is recommended that foreign traders prepare products in advance, especially the day after Thanksgiving in the United States is Black Friday, and product inventory must be prepared to avoid supply shortage.
Cross-border e-commerce product selection direction:
- Cooking kitchen utensils
- Indoor home decoration (such as: pumpkin pattern pillows, lighting ornaments, dining table decoration flowers, etc.)
- Outdoor furniture decoration (such as: pumpkin decorative garlands, Thanksgiving banners, pumpkin styling lanterns, etc.)
- Thanksgiving greeting card
Black Friday (November 25, 2022)
Black Friday, also known as Black Friday, is the craziest day for Americans to shop in the year. Because this is the most promotional moment of the year, and it is also an important day for people to purchase goods to welcome Christmas. Sales during Black Friday will greatly affect the final annual sales of a store, and are the most important watershed for cross-border e-commerce.
Cross-border e-commerce product selection direction:
- Clothing and apparel
- Computer and accessories
- Electronic products
- Christmas supplies
- Decoration
Cyber Monday (November 28, 2022)
"Cyber Monday" refers to the first Monday after "Black Friday". It is also the first online shopping promotion after Thanksgiving on the work day, and is one of the hottest shopping days in the United States in the year. Cyber Monday continued the promotional efforts of Black Friday merchants, even greater, and the promotional time was often extended from Cyber Monday to Friday. Usually, products with strong promotions on Cyber Monday include: electronic products, mobile phones, computers, accessories, etc. In addition, since "Cyber Monday" is not far from Christmas, many consumers will buy all Christmas supplies at one time in advance, so merchants can prepare more inventory of these products.
Cross-border e-commerce product selection direction:
- Computers and accessories
- Electronic products
- Christmas supplies
- Jewelry
Christmas (December 25, 2022)
Christmas, also known as Christmas, Orthodox Church calls the Nativity Day, which is a festival for Christianity to commemorate the Nativity of Jesus. Christmas is also a public holiday in many countries and regions, especially in Western countries, where Christian culture is the mainstream. Generally, after Black Friday, the streets and alleys will begin to be filled with Christmas. During Christmas, many people will hang decorations at their doorsteps, place Christmas trees at home, etc.
For cross-border e-commerce people, Christmas means the last hot day of the year. So you must seize the final chance to sprint!
Cross-border e-commerce product selection direction:
- Christmas dress (such as: Christmas hats, Santa Claus clothes, Christmas stockings,)
- decorative items (such as: Christmas cards, Christmas trees, Christmas wreaths, small bells)
- tableware gift box set (such as: silver cups, bowls, plates, tea sets)
- clothing
- ornaments
peak season is about to begin, everyone must take the initiative to fight for more opportunities!
