Haagen-Dazs is famous for its extravagance. No matter where you go, "Haagen-Dazs" will remind people of extremely delicious and tempting ice cream. Not only that, it seems to be more like a symbol of high-quality life and taste, which is why it is more expensive than ordinary ice cream. It has a well-known advertising slogan "If you love her, take her to Haagen-Dazs." But many people think why Haagen-Dazs is so expensive?
Haagen-Dazs flavors include vanilla, chocolate, strawberry, matcha, cookie milk, milk toffee, etc. Desserts include romance, love, love, Garden of Eden, etc. Made from pure natural materials, it does not contain any preservatives, artificial flavors, stabilizers and colors. The choice of skimmed milk perfectly combines deliciousness and health. The New York Times magazine once gave Haagen-Dazs the reputation of "The Rolls-Royce of Ice Cream."
The story of Haagen-Dazs ice cream originated in the 1930s. Ice cream became popular on the streets of New York, USA. The young Polish immigrant Ruben Matas had a good skill in making natural ice cream. One day Matas and several people were engaged in Friends from the ice cream industry went to the store to buy something together.
The weather was very hot at that time, and there were a few poor children buying ice cream in front of the store. At this time, another well-dressed wealthy couple walked past the door. The man suggested Haagen-Dazs: "Buy two portions of ice cream!" A look of approval appeared on the woman's face, but she immediately changed after looking at the poor children who were eating ice cream with relish. idea, said "Forget it" and continued to move forward.
Many people who saw this scene were very unhappy. Matas's friend said angrily: "How can there be such a person? The poor are eating, but she doesn't want to eat? Do you still want someone to produce it specifically for you rich people?" A kind of ice cream?" The speaker was unintentional, but the listener was interested. Matas immediately had an inspiration: The market is missing an ice cream that symbolizes nobility and fashion!
Haagen-Dazs advocates a lifestyle of "enjoyment and perfection" and is more like a symbol of high-quality life and taste. Encourage people to pursue high-quality life enjoyment. While serving ice cream, Haagen-Dazs pays great attention to creating an atmosphere that makes tasting Haagen-Dazs ice cream an unforgettable experience. What it sells is not ice cream, but the dream of life.
Do you think eating Haagen-Dazs in summer is a luxury? If you have any thoughts on this, please leave a comment below the article.