Through a multi-pronged approach, Hainan has invited European tourists from outside Hainan to visit the Nanshan Scenic Area in Sanya. Photo by our reporter Wu Wei Since the beginning of this year, our province has intensified its efforts to develop the international tourism marke

With a multi-pronged approach, Hainan is busy inviting tourists from abroad

European tourists to visit the Nanshan Scenic Area in Sanya. Photographed by our reporter Wu Wei

Since this year, our province has stepped up its efforts to develop the international tourism market, and key overseas tourist destinations such as Taiwan and Russia have become the focus of our province's market development. In order to encourage the international tourist reception to stop falling and rebound, Hainan has continued to innovate overseas marketing methods, taken multiple measures to shape Hainan's image, and opened multiple international routes to facilitate overseas tourists to travel to Hainan.

Taking multiple measures to develop key target markets

Since Hainan Airlines launched the "Haikou-Taipei" route in 2008, tourism exchanges and cooperation between Qiongtai and Qiongtai have become increasingly close. In the first half of 2013, the Taiwan market surpassed Russia for the first time and became Hainan's largest inbound tourist market. Origin. In the first nine months of this year, our province received more than 90,000 Taiwanese tourists, accounting for 1/5 of our province’s overseas tourist source market, and has been increasing year by year. Taiwan has become Hainan’s most important inbound tourist source market.

At the 2015 Taipei International Travel Exhibition, Hainan tourism products became the "darling", and there are many secrets behind it. Chen Tiejun, deputy director of the Provincial Tourism Commission, revealed that Hainan has set up a Hainan (Taipei) Tourism Service Center in Taiwan to facilitate local people to understand Hainan tourism information at any time. At the same time, in order to cooperate with Taiwan's major travel agencies to better sell Hainan tourism products, at this exhibition, Hainan cooperated with three well-known travel agencies in Taiwan, including Coke Travel, Lion Travel, and Shanfu Travel, and specially arranged eye-catching Hainan in its exhibition area. Tourism image display, Hainan line exclusive area launched, and a discount of 200 yuan per person will be given to the first 1,000 tourists who sign up for the tour.

"Taiwan and Sanya are geographically close and have a close relationship. They are one of the important tourist source places. From January to September this year, the number of Taiwanese tourists to Lucheng increased by 20.09% year-on-year." Wang Feifei, deputy director of the Sanya Tourism Commission, said that Sanya is actively With the help of the Taipei International Travel Exhibition's promotion platform, and on the basis of shaping the image of Sanya as a holiday destination for safe travel, we continue to innovate the promotion model and join hands with five travel agencies including Lion, Coke, Shanfu, and Wufu to carry out a one-month cooperation to enter Taiwan. Community, place Sanya tourism promotional materials in the stores of local travel agencies, and actively coordinate with them to plan and sell diversified products such as "Sanya Free Travel 5 Days", "Romantic Sanya", "Hainan Breathing", "Blessing China Hainan Island 5 Days" Lucheng's high-quality tourism and vacation products enrich the consumption choices of local citizens.

"We are discussing with Taiwanese travel agents to establish a three-year tourism cooperation plan in Qiongtai, and carry out all-round cooperation in tourism products, tourism route development, employee training, tourism quality assurance, tourism food development, etc." Chen Tiejun revealed. , Hainan will continue to improve the quality of tourism services, stabilize tourism product prices, improve comprehensive tourism supporting facilities, and better serve Taiwan and other overseas tourists.

Comprehensive promotion of new media marketing in Hainan

In the era of individual travelers, mobile clients have become the choice of many people for ordering "on-the-go" travel products. In order to cater to consumers' consumption habits and carry out targeted marketing, our province has increased its efforts in overseas new media marketing.

Sanya is stepping up preparations for overseas new media integrated marketing public bidding activities. It has set up official Sanya tourism accounts on six major overseas mainstream new media platforms such as Facebook, Twitter and YouTube, and conducted in-depth analysis of Sanya tourism by designing and pushing exciting graphic and textual content. Communication and marketing to enhance overseas tourists’ awareness of Sanya’s tourism brand image, further effectively enhance the awareness and reputation of Sanya’s tourism brand in overseas markets, and improve the international influence of Sanya’s tourism brand.

The person in charge of Shanghai Siwei Cultural Communication Co., Ltd., the executor of the Sanya 2015-2016 Overseas Market New Media Integrated Marketing Project, revealed that the project will generate official pictures and videos through nine content sections to promote and introduce Sanya in an all-round way; and through Online and offline promotion activities such as Miss World, Sanya Ambassador activities and five celebration ceremonies are used to expand the user fan base and enhance overseas tourists' three-dimensional image recognition of Sanya's tourism brand.

The relevant person in charge of the Provincial Tourism Committee revealed that "Internet + Tourism" has become the new normal of tourism development. Since last year, Hainan Tourism has begun to use new media channels to carry out multi-mode international marketing.By choosing to place Hainan tourism image advertisements on mainstream online media, and trying to use search websites to implement search engine marketing, we continue to increase the attention of Hainan tourism. Set up Hainan tourism fan pages on FACEBOOK and TWITTER, publish posts with different themes every month, constantly interact with netizens, and enhance the stickiness of Hainan tourism; organize official activities for Hainan experience tours for portal travel experts, and collect texts, photos, and videos Waiting for the results of the travel guide, we have achieved "spontaneous dissemination" among tourists and achieved a certain marketing effect.

Accelerate the layout of overseas aviation networks

"Currently, there are few flights from Hainan to Taiwan and the flight schedule is unstable, which is not conducive to travel agencies and tourists arranging Hainan itineraries." The person in charge of China Airlines said frankly.

Indeed, Hainan, as an island economy, has both roads and finances. This is self-evident in terms of tourism market development. Since this year, our province has stepped up efforts to develop overseas routes, and the opening of a large number of overseas routes has greatly facilitated overseas tourists to travel to Qiong.

"We have signed an agreement with Far Eastern Airlines to launch tourist charter flights from Kaohsiung to Haikou and Sanya. The tourist charter flights from Kaohsiung to Haikou are expected to be officially launched on March 1 next year, with initial plans to fly on Wednesday and Saturday, and have attracted much attention from the Kaohsiung tourism industry. The flight schedule for the Kaohsiung-Sanya tourist charter is currently being negotiated," Li Fanhua, chairman of Kangtai Travel, revealed.

"In addition to the opening of 4 new international routes and flights, Sanya has been approved for 11 international or regional routes this month, with a total of 16 flight times; 5 new international flights are expected to be opened in December, and Sanya's international routes will increase. The volume will reach a record high.” Zuo Zhenghe, head of the Sanya Coastal Defense and Port Bureau, revealed that the international flights being operated by Sanya this year include “Sanya-Russia”, “Sanya-Seoul”, “Sanya-Japan”, “Sanya-Singapore”, There are 7 scheduled flights on routes such as "Sanya-Hong Kong" and "Sanya-Taipei". The "Sanya-Nha Trang", "Sanya-Da Nang" and "Sanya-Phuket" routes operated by China Capital Airlines will be launched in mid-to-late December. Malindo Air operates the "Sanya-Penang-Kuala Lumpur" route. The "Hangzhou-Sanya-Kuala Lumpur" or "Sanya-Kaohsiung" routes operated by Sichuan Airlines are also expected to be launched in the near future. At this point, Sanya's construction of the Southeast Asian aviation network has been basically completed, and more than 10 international flights will be actually operated.