Preview of the 2019 Ningbo International Tourism Exhibition Strategy

Where to go during National Day, Mid-Autumn Festival and Spring Festival?

What preparations should be made for parent-child travel in autumn and winter?

What is the trendiest and most popular travel trend nowadays?

If you have similar questions, don't worry,

go to 2019 Ningbo International Tourism Exhibition and have a look

and you will suddenly understand.

The 2019 Ningbo International Tourism Exhibition, sponsored by the Zhejiang Provincial Department of Culture and Tourism and the Ningbo Municipal People's Government, will kick off at the Ningbo International Convention and Exhibition Center from August 30 to September 1.

The scale of this exhibition is 18000 square meters, and it is expected that the number of visitors will exceed 100,000. Based on the successful holding of five editions, this year's travel exhibition will use the theme of "tourism is about excellence!", highlighting the characteristics of "integration of culture and tourism", "gathering popularity", "benefiting people's livelihood" and "promoting consumption", and jointly create The most influential consumer and professional travel exhibition in the province, a cultural and tourism exhibition and exchange platform for the province and even the country, promotes residents’ new needs for tourism consumption.

This exhibition will continue to follow the "people-benefiting theme" and present a comprehensive tourism "gourmet feast" to the public. This year,

has newly opened the "Ningbo Theme Pavilion", the "Belt and Road" National Exhibition Area and the "Regional Cooperation Exhibition Area", added intelligent exhibition areas, customized Ningbo tourism lines, focused on building local IP, and deepened industrial integration.

At that time, the popular promotions such as "gold bars with credit cards" and "shopping discounts" will be launched again. What are the highlights of

this year?

· Integrating with the “One Belt and One Road” initiative and promoting regional cooperation

The “powerfulness” of exhibitions is often bundled with exhibitors.

This year, Japan, Australia, Argentina, Russia, Brazil , Turkey, India, Sweden , Cambodia , Serbia, Greece, Czech , Austria, Cuba, Jordan , Rwanda , Romania, Ethiopia Fifty-three tourism agencies from 30 countries including Israel, Iran, Myanmar, and Mongolia will participate in the exhibition, with the number hitting a record high.

This exhibition has a new "Belt and Road" international exhibition area (International Tourism Pavilion). 5 overseas countries' agencies in China and 6 European Tourism Alliance member units will make a collective appearance to show the local exotic customs and provide citizens with an in-depth understanding of diversified tourism information, Provide a one-stop platform to explore the international tourism market.

In addition to experiencing overseas special traditional cuisine, citizens can also purchase various souvenirs and handicrafts, making it easy to "shopping abroad" at their doorsteps.

The exhibition also added a "Regional Cooperation Pavilion", inviting the Shanhai Cooperation City Lishui, Quzhou , Guizhou Qianxinan Prefecture and Qinghai Haixi Prefecture, Yanbian and Xinjiang Kuqa and other counterpart supporting regions to participate in the exhibition, promote recuperation routes, and focus on display High-quality local tourism resources.

In addition, tourism agencies from Zhejiang, Jiangsu and Shanghai will participate in the exhibition to deepen the integrated development of tourism in the Yangtze River Delta. At that time, one hundred trade union presidents will purchase recuperation routes, one hundred international students and foreign friends will visit and exchange on-site, and one hundred travel agents will conduct on-site negotiations.

· A new smart exhibition area is online to create an in-depth "all-region tourism"

The exhibition will set up a new smart tourism exhibition area this year. China Unicom will set up a 5G network WIFI experience area in the Ningbo theme pavilion to explore the "cultural tourism" display under network programs and strengthen the "new The concept of “Ningbo people visiting Ningbo”.

At the same time, "Meet at the Travel Exhibition, Start for Love" - ​​2019 Ningbo Youth Friendship and Parent-Child Activities, etc. will be carried out on site. We will cooperate with various travel agencies to launch love and parent-child special lines to attract more young groups to enter the Travel Exhibition.

's "Ningbo People Visit Ningbo" campaign tailored for the citizens of Ala Ningbo will continue to be launched. Through the "Ningbo Tourism Night Market" and the "Ningbo Tourism Distribution Public Service Platform", elements such as study tours, museums, health care, self-driving, and outdoor tourism will be sold and integrated with the countryside. Tourism is combined to launch peripheral tourism products suitable for Ningbo citizens, providing citizens with more travel options, and selling classic Ningbo one-day tours, Ningbo Tourism Benefiting Express and other line products.

In addition, the "Online Cultural Tourism Trade Fair" will be launched at the same time, and the Ningbo International Tourism Exhibition online trading pavilion will be opened on Ctrip Travel Network and Manyouyou snail Travel World to promote the "Ningbo People Travel to Ningbo" route, Tourism products around Ningbo enable online and offline interaction and promote tourism transactions. The "Online Cultural Tourism Fair" will be launched for pre-sale on August 27, which will last for one week.

· Create local IP and deepen the integration of culture and tourism

In recent years, Ningbo’s cultural and creative industry has entered a period of rapid growth. This exhibition will newly set up the "Marine Silk Road Ancient Port Smiling Ningbo" cultural and tourism integration theme pavilion, including the display and sales of Ningbo's characteristic cultural tourism routes, intangible cultural heritage products, local cultural and creative products, boutique B&Bs, special food and other products, demonstrating the integration of culture and tourism charm.

Tianyige·Yuehu 5A Scenic Spot Management Committee will participate in the exhibition for the first time this year. It will showcase the rich cultural and tourism resources of the 5A Scenic Spot through cultural and creative product display, interactive experience programs, special performances, etc. Baoguo Temple , Ningbo Museum and other super IPs from Ningbo’s cultural circles will also join hands at the exhibition, bringing the latest cultural and creative products, and jointly showing “Impression of Ningbo”.

In the intangible cultural heritage interactive area of ​​the Ningbo Theme Museum, there will also be displays of Tianyige ancient book restoration techniques, Ningbo Museum series of cultural and creative products, fish engraving paintings, gold and silver color embroidery, Cixi Shanglin Lake Yue kiln celadon and other intangible cultural and creative products. , allowing citizens to experience the charm of intangible cultural heritage up close.

This year’s exhibition also set up internet celebrity check-in points, which combined with Ningbo’s cultural tourism attractions, highlighted modern elements, and provided exquisite cultural and creative gifts. Let the public cultivate their sentiments, feel the influence of art, and be full of literary and artistic style while visiting the exhibition.

· Fierce discounts and many benefits are waiting for you to win

In order to highlight the theme of "benefiting the people", this year's travel exhibition will integrate domestic and foreign travel routes, scenic spot tickets, hotel accommodation, gourmet catering, etc., launch various tourism products, and provide rich on-site delivery gift. A large number of products will break through the minimum price at the travel exhibition site, allowing citizens to get more choices and more benefits while "releasing prices".

In addition to real discounts, the travel fair is also a place to "fight your luck". The most test of character is undoubtedly the “swipe your card to win gold bars” activity. Anyone with a UnionPay card starting with 62 from a designated bank who spends 200 yuan or more at the designated booth will be eligible to win a random prize, and the prize will be a 10g gold bar.

Don’t be discouraged no matter how bad your luck is. The organizers also launched a shopping discount event for citizens to implement the theme of "benefiting the people" to the end. Any UnionPay card with a designated bank card starting with 62 will enjoy random discounts if you spend a certain amount at the designated booth. (Discount: RMB 500 off for purchases over RMB 1,000; RMB 7 off for purchases over RMB 300; RMB 75 off for purchases over RMB 7; RMB 25 off for purchases over RMB 50). Quantity is limited, while supplies last.

Wonderful stage performances have also been prepared at the exhibition site. In addition to traditional performances such as characteristic folk performances and exotic dances, cultural and tourism bureaus and scenic spots inside and outside the province will hold promotion meetings for local high-quality tourism routes and tourism resources, and interact with the audience. , giving out room coupons, buffet coupons, attraction tickets, vouchers... there are so many benefits you can’t imagine.

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