For many ordinary consumers, they may have purchased "such-and-such miracle seedlings" online that "come alive when inserted into soil and bear fruit that year". The marketing logic of Shenmiao, , is to brag that its seedlings are easy to survive; second, to use pictures of special fruits to attract attention.
" Sapphire Grape " and "Tree Grape" are often used to hype miracles. When the topic of "free cherries" became popular, many people started hyping up cherries. People selling these miracle seedlings didn't even know that "cherries are big cherries."
Some fruit farmers in the industry once asked us, if these "miracle seedlings" advertisements are so false, will anyone really believe them? In the eyes of experienced fruit farmers, the promotion of "miracle seedlings" is an insult to intelligence. It is estimated that no experienced fruit farmers will buy these miracle seedlings. But why are they still selling so well online?
Mainly, the marketing target of Shenmiao is not fruit farmers at all, but the public. Many people in cities and rural areas want to plant a fruit tree on their balcony or in their courtyard. When they see some new, exotic or popular fruit trees, everyone wants to plant them. For example, when cherries became popular, there were many people who wanted to plant some cherries. Many people searched online and saw an advertisement for a certain miracle seedling: "It comes alive when inserted into the soil, and bears fruit that year, American cherries." Under such circumstances, many people will buy a few seedlings to try without knowing why.
As a result, I was fooled.
Therefore, Shenmiao marketing is not aimed at fruit farmers, and normal fruit farmers will not buy abnormal-looking seedlings online.
The reason why other people buy Shenmiao is not because of the deception of Shenmiao, but because the public lacks the most basic understanding of the fruit tree planting industry. Many people think that as long as apples are planted in the ground, they will bear fruit that year, and they will grow red and big, just like Yantai Red Fuji. But in fact, growing apples well is not a worry-free task. It is even more difficult to grow apples in the yard in your spare time and achieve "fruitful results".
Apples are relatively common fruit trees, and they are not very easy to grow, let alone large cherries and other fruit trees.
The public lacks the most basic understanding of the fruit tree industry.
For another example, sapphire grapes were very popular in the past few years. Some old fruit farmers with decades of experience would give up planting because of problems such as sunburn, let alone people who had never grown grapes before. The probability of reaching the results and delivery stage is too low.
In other words, even if the seedlings you buy are real seedlings? They may not be able to be grown, let alone most of them are fake seedlings.
has a saying that goes like this: "Don't use your hobby to challenge other people's ability to eat!" This sentence is also suitable for use here. Some people think that they can have a good harvest by just doing it in their spare time. This is basically the case in the fruit tree industry. The above is a fantasy. Most fruit trees require very technical skills to grow well.
Another problem is that the public is not clear about the regional restrictions on fruit trees.
For example, tree grapes are a tropical fruit tree suitable for planting in tropical and subtropical areas. Consumers from the Northeast come to buy these fruit tree saplings and plant them. If they can grow successfully, they can be given an award. . Some consumers even think that mangosteen is delicious and want to buy mangosteen bamboo seedlings to grow in the north. How can it be possible to grow this kind of bamboo? The lack of
knowledge provides the soil for these miracle seedlings to survive. Serious seedling dealers will ask: "Where are you from?" before selling seedlings. It may take a long time to communicate before they dare to take out. The seedling dealer of Shenmiao takes care of you. If you dare to buy, I will sell. Anyway, I won’t suffer any loss. "Magic seedlings" like
are just bullying the public into not knowing much about fruit trees, thus exploiting loopholes.
What the public believes in is not just the marketing of "miraculous seedlings", but also a lack of respect for the professionalism of some industries. This leads to the frequent occurrence of being deceived, which is difficult to prevent.
