On January 19, 2022, Douyin e-commerce and the Beijing Edition 15th Society Anti-Piracy Alliance signed a memorandum of cooperation on the protection of genuine books in Beijing. The two parties officially announced that they will cooperate in brand cooperation, green channels for rights protection, active prevention and control, and offline project crackdowns. Carry out in-depth cooperation to jointly improve and maintain the cooperation mechanism for intellectual property protection, severely crack down on piracy, and increase copyright protection, thereby promoting the healthy and orderly development of the publishing industry.
Douyin E-commerce signed a memorandum of cooperation with the Beijing Edition 15th Society Anti-Piracy Alliance
Deputy Director of the Culture, History and Learning Committee of the National Committee of the Chinese People's Political Consultative Conference and Chairman of the my country Copyright AssociationYan Xiaohong said in his speech that our country attaches great importance to the protection of intellectual property rights. We will continue to intensify our efforts to crack down on infringement and piracy. The newly revised " Copyright Law " has stricter legal restrictions on infringement and piracy. He believes that Douyin e-commerce has a good development momentum and attaches great importance to the protection of intellectual property rights. The Beijing Edition 15th Society Anti-Piracy Alliance covers the most important publishing organizations in the country. The cooperation between the two parties in copyright protection will definitely help combat Infringement and piracy in the Internet environment, creating a good Internet environment, and also hope that through cooperation between the two parties, we can set a banner in the country in combating infringement and piracy and promoting the sales of genuine books.
Gu Qing, Secretary of the Party Committee and Executive Director of the Commercial Press, said that pirated books have a great impact on copyright owners and publishers, and also affect readers’ reading experience. In the era of digital information, the types and forms of copyright infringement are diversifying. Piracy management and intellectual property protection in the digital era are inseparable from the cooperation between e-commerce platforms and copyright holders.
He believes that Douyin e-commerce and the Beijing Edition 15th Society Anti-Piracy Alliance signed a memorandum of understanding on the protection of genuine books, which is a major measure to protect the driving force of innovation and safeguard the rights and interests of creators. It is also an important step to further optimize resource allocation, integrate superior resources, rationalize service processes, and A new beginning to create a high-efficiency and high-level copyright cooperation platform and preservation and protection mechanism. "This cooperation between the two parties marks a new stage of development in our work to combat piracy and protect copyright." At the
site, Li Cheng, Vice President of Douyin E-commerce, shared the platform's measures in combating piracy and protecting intellectual property rights. He said that Douyin e-commerce has made platform governance a top priority since its establishment and continues to invest a lot of resources to improve its governance system and upgrade its governance capabilities. In 2021, Douyin e-commerce blocked tens of thousands of stores selling infringing products and promptly banned the infringing products. Through the Douyin e-commerce intellectual property protection platform, more than 34,000 infringing links reported by rights holders were processed.
Li Cheng emphasized that Douyin e-commerce has zero tolerance for pirated books and the platform will spare no effort to crack down on infringements. Douyin e-commerce continues to strengthen communication with copyright holders and provides a green complaint channel for cooperative publishers to ensure that complaint clues are handled quickly and effectively. At the same time, based on its own active prevention and control system, Douyin e-commerce conducts special random inspections of platform book products and has built active prevention and control capabilities against piracy. In terms of offline rights protection, the platform also actively cooperates with law enforcement agencies to crack down on illegal merchants selling pirated goods.
According to him, in the past year, the number of books sold through Douyin e-commerce has increased by 312% year-on-year, and the number of book consumers on the platform has more than doubled year-on-year. 450,000 books are sold on the platform every day, and Douyin e-commerce has become A new channel for more and more people to buy books.
On April 22 last year, Douyin e-commerce, the Beijing Edition 15th Press Anti-Piracy Alliance, and the Children’s Publishing Anti-Piracy Alliance jointly launched an anti-piracy initiative. More than 70 publishing houses and cultural institutions including the Commercial Press and People’s Education Press Institutions participate in this, jointly combating pirated books and maintaining the copyright order in the cultural market.
Li Cheng said that the signing of the memorandum between Douyin e-commerce and the Beijing Edition 15th Society Anti-Piracy Alliance is an upgrade of cooperation. According to the memorandum, the two parties will conduct in-depth cooperation in personnel, technology, content and other aspects, focusing on the e-commerce platform. Regarding copyright-related issues, we will continue to have in-depth communication and work together to explore efficient measures to combat infringement, provide consumers with a safe purchasing environment, and create a healthy and orderly copyright ecosystem.
It is reported that Zhang Fuping, vice president and chief editor of Beijing Bytedance , Ma Jianjun, president of of Peking University Press, Pan Zhengan, chief editor of of Chemical Industry Press, chairman of the Anti-piracy Alliance of the 15th Beijing Publishing House and Commercial Press He Guangyu, deputy general manager of the library, Chen Yuanyuan, deputy secretary of the Party Committee of the Foreign Language Teaching and Research Press, Ouyang Dong, deputy general manager of the China Construction Industry Press, and financial director of of the Science Press. Shi Qiang, Vice Chairman of the Anti-Piracy Alliance of the 15th Beijing Publishing House, Zhang Xiaoxia, head of the Copyright and Foreign Exchange and Cooperation Department of the People's Education Press, as well as representatives from Higher Education Press, Beijing Normal University Press , CITIC Press , etc. The main representatives of the Beijing Edition 15 Society Anti-Piracy Alliance attended the meeting to witness the signing. (Xin Wen)
Source: China Police Network
