HookBang was founded in 2012 and has cooperated with Visual Concepts in recent years to provide art, design and engineering support for "NBA 2K21".

2024/05/0217:48:33 hotcomm 1244

According to foreign media Gematsu, 2K recently acquired HookBang’s game department in Austin, the capital of Texas, USA. HookBang was founded in 2012 and has cooperated with Visual Concepts in recent years to provide art, design and engineering support for "NBA 2K21". It is reported that 2K integrated it with Visual Concepts (the developer of the "NBA 2K" series) and changed its name to Visual Concepts Austin.

Frank Roan, CEO of HookBang, said in a press conference: "Partnering with a great studio like NBA 2K21 is an extraordinary opportunity for HookBang." "Formally joining Visual Concepts and 2K can accelerate our Impact on the product, the company and the Austin development community."

Visual Concepts President Greg Thomas added: "NBA 2K is an important part of 2K's publishing business and the video game industry, and is an important element of global pop culture. We've made a lot of investments in NBA 2K over the years, and each time it helps us reach new heights. We're excited to welcome HookBang, who has been working with us on NBA 2K for the past few years. Its excellent team joins Visual Concepts”

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