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These 10 major sports agency companies
Article: Z. Hou, compiled from Forbes
Every year, "Forbes" magazine will select The top 10 rankings of the world's sports agencies, 's total contracts in this year's list reached 40 billion U.S. dollars, and the amount received by these sports companies reached 1.95 billion U.S. dollars.
Specifically, the list of "Forbes" is weighted. Different parameter calculations will be introduced for different leagues or projects to which athletes belong, and weighted calculations will be performed. Such as NFL (3%), NHL (4%) , NBA (4%), MLB (5%), FIFA (10%) , after calculating the total, they are sorted by the amount of commission received by the company's agents.
In areas where there is no "salary" like tennis and golf, the calculation method is 20% of off-court sponsorship and endorsement contracts. However, sponsorship and endorsement contracts in other leagues are not included in the calculation because compared to their salaries, Most players' endorsement contracts only account for 1%-2% of their income, and agents can make a profit of 20.25%, but this is negligible compared to the team's contract.
Well, without further ado, let’s take a look at who these 10 sports agency companies are on the Forbes list.
1 Creative Artist Agency (CAA)
Company headquarters location: Los Angeles, United States
Sports projects involved: American football , baseball , basketball, golf
Number of customers: 441
Total customer contract value: $7.87B
star agent: Tom Condon, Pat Brisson
Star clients: Eli Manning, Philip Rivers
CAA (Creative Artists Agency, Innovation Artists Agency) still ranks first. They won contracts worth US$2.2 billion for clients last year and handled US$7.8 billion in athlete contracts, which will bring CAA US$290 million in commissions in the next few years.
CAA has its own athletes in almost every project: In the NFL, CAA continues to have high-quality resources. The total value of player contracts represented by CAA reaches US$3.3 billion. The star players it represents include the Manning brothers and J-J Watt. and others; CAA has all-star players Adam Jones and Ryan Braun in baseball; and in the NBA, Wade and Anthony are both CAA's customers.
CAA originated in the entertainment industry. In recent years, CAA has continuously acquired the world's most successful sports agents and made multiple acquisitions, which has gradually grown into the world's number one sports agency company and ranks first in the field of sports agencies.
2Excel Sports Management
Company headquarters location: New York, United States
Involved sports: Baseball, basketball, golf
Number of customers : 124 people
Total customer contract value: $3.09B
Star agent :Casey-Krause Close), Jeff Schwartz
Star clients: Tiger Woods, Blake Griffin
Excel Sports Management (Excellent Sports Management Company) from the East Coast of the United States ranked second, The athlete contracts they handled last year reached US$1 billion, and they received a total of US$50 million in commissions. They have high-quality resources in the fields of golf (PGA), NBA and MLB.
"Tiger" Woods is its biggest player; the company has signed a number of potential MLB prospects, such as Freddie Freeman and Joc Pederson; and the NBA, led by Jeff Schwartz In the section, there are more than 60 people including Drummond, Griffin, Barnes, and Love.
It is worth mentioning that the contract amount negotiated by the company last year increased by US$50 million, causing it to quickly rise to second place in the rankings of brokerage companies.
3Boras Corp
Company headquarters location: Newport Beach, United States
Involved sports: Baseball
Number of clients: 60
Total customer contract value: $2.19B
Star agent: Scott Boras (S cott Boras)
star Clients: Field (Prince Fielder), Ellsbury (Jacoby Ellsbury)
Ranking third on the list is baseball-based Boras Corp, whose founder Scott - Boras is a lawyer who is also considered a great sports agent who can be written into history. His clients mainly come from baseball, and his clients include MLB stars such as Fielder and Ellsbury.
4 Wasserman Media Group
Company headquarters location: United States Los Angeles
Involved sports: American football, baseball, basketball, football, golf
Number of clients: 399
Total customer contract value: $2.3B
Star agent: wolf (Joel Wolfe), B-J-Armstrong
Star clients: Westbrook (Russell Westbrook), Derrick Rose (Derrick Rose)
Wasserman Media Group, also from Los Angeles, as a media group, its Represented sponsorship contracts for athletes from various sports in the U.S. sports circle. He has stars such as Westbrook, Rose, Joe Johnson in the NBA, and also has agents in American football, baseball and even some Olympic sports.
5Octagon
Company headquarters location: New York, United States
Involved sports: American football, baseball, basketball, ice hockey
Number of customers: 184
Total customer contract value: $2.43B
star agent: Scott Pucino ), Jeff Austin
Star customers: Curry (Stephen Curry), Kaka (Kaka)
Regarding Octagon, people may know its Chinese name "Bafang Global". The New York-based company is involved in all of America's growing professional leagues. It has achieved outstanding results in ice hockey projects, and its contracts in the NHL in 2016 were nearly US$1.2 billion. In addition to ice hockey, it also represents popular NBA star Curry and Brazilian star Kaká who is currently playing in MLS.
It is worth mentioning that the 40 brokerage companies on the list have represented more than 3,000 players in total, and the top five companies have represented more than 1,000 athletes in total, accounting for 30% of the total, which makes their dominance The position is very strong.
6Independent Sport Entertainment
Company headquarters location: New York, United States
Involved sports: Baseball, basketball, American football
Number of customers: 174
Total customer contract value: $2.22B
Stars Agent: Dan Fegan, Roosevelt -Roosevelt Barnes
Star clients: Justin Verland, Demarcus Cousins
After going through twists and turns such as the bankruptcy of the parent company and the departure of the star agent, it was reorganized by Relativity Sports Independent Sports Entertainment (ISE) continues to hold a place among the world's top sports agencies.This is due to its solid foundation in MLB, where several legendary players such as Verlander and Martinez are still under its ownership; and in the NBA, the company has established partnerships with several Mesozoic stars such as Cousins, Wall, etc. People also have cooperative relationships.
7Mondial Sports Management
Company headquarters location: Hasen, Germany
Sports projects involved: Football
Number of clients: 83
Total customer contract value: $1.02B
Star agent: ConstantinDumitrascu
Star Client: card Edinson Cavani and Philippe Coutinho
is the first European company on the list and the first sports agency company on the list with football as its main project. On the one hand, this is because Forbes’ standards are more suitable for American leagues. On the other hand, European football agencies have been hit hard by Brexit. The depreciation of the pound and the euro has put European agencies at a disadvantage in the competition. The agent of
is not the most famous agent in the football circle, and the players it represents are not the hottest stars, but it can lead all European sports agency companies whose main projects are football. It can only be said that "Forbes" 》The judging method is very special.
8Gestifute International
Company headquarters location: Porto, Portugal
Sports projects involved: Football
Number of customers: 91
Total customer contract value: $727.36M
Star Agent: Jorge- Mendez (Jorge Mendez)
Star Client : C-Cristiano Ronaldo, Jose Mourinho
Mendes is well-known in the field of football agents. Gestifute International is built on Mendes' football empire. Its revenue capacity in the football field is very strong. Although the number of agent players is not as many as that of Stella, one of its competitors, its turnover is twice that of Stella. times.
9Newport Sports Management
Company headquarters location: Mississauga, Canada
Sports projects involved: Ice hockey
Number of clients: 86
Total customer contract value: $1.46B
Star agent: Don Meehan, Craig- Craig Oster
Star clients: Zach Parise, David Clarkson
This Canadian-based agency dominates the North American ice hockey field. Most of its agency clients are NHL players. The total contract value of the NHL players it represents is US$1.4 billion, while the total value of the company's agency clients is only US$1.46 billion.
10ACES
Company headquarters location: Brooklyn, United States
Involved sports: Baseball
Number of customers: 64
Total customer contract value: $1.05B
Star agent: Sam Lay Sam Levinson, Seth Levinson (Seth Levinson)
Star customers: Jon Lester, David Wright
This company was co-founded and operated by the Levinson brothers. The Levinson brothers are mainly engaged in baseball business, and they have helped their clients sign several large contracts that have left a mark on MLB history. Since 2007, they have signed contracts with a total value of US$3 billion for their clients.
Compiled from Forbes
Text: Z. Hou
Editor: Guo Geri
