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"In which area of Qingdao do you want to buy property in the next five years?" Questionnaires like this are commonplace, and it seems to be more "frequent" in spring. Recently, I saw a certain media throw out such a cliché, but this time there is a somewhat "special" answer that has been submitted many times - "Heart of the North City".
A big crocodile has settled in the area not long ago, but its true identity is far from being revealed. Even the name of this area is not familiar to everyone. It has become comparable to the "Hongdao High-tech Zone", "Fushanhou", "New City Center" and "West Coast New District" which have been popular for many years. Are the big IPs in Qingdao’s real estate market, whose popularity continues to grow, available for selection? Where does the confidence come from for the "Beidu Heart" who has "taken heart" in advance?
一
The familiar story of "city" goes north to "the heart of the city" and the butterfly changes reappear
"The new heart of the city". In recent years, the most impressive "changes in the sea" in Qingdao's urban transformation and investment and real estate process are happening before people's eyes. And a miracle that keeps replaying in my mind. What
Xinduxin brings to us is the most intuitive feeling: the leisure and pleasure of Kaidemao people, the comfort and livability of Vanke City people, the subway network connects the whole city, and the urban feeling leads to Qingdao.
It also brings deep thinking about the way cities evolve. The traditional renovation of the old city is just a partial addition and update. The expansion of the city by enclave quickly becomes the node and skeleton, but it takes longer to fill in the "flesh and blood", connect the main city, and seek resonance. Relatively speaking, "Duxin" is a "new gameplay" that has been successful once. The most efficient way to realize "city" maturity is in the right location, use it to gather greater prosperity, and then influence the surrounding areas, driving a larger area into the fast lane of urban development.
At the beginning of 2019, Jinmao acquired a large parcel of land in Huanxiu Street, and a million-square-meter smart international city emerged. The area where it is located was also named "Qingdao North Capital Heart" for the first time.
The two "city centers" have many similarities. They are all located on the edge of the traditional urban center. They all have a heavyweight company pioneering the way, they all have city-level scale, and they all shoulder the important task of changing the existing city appearance of the region and changing the texture of the city.
What Vanke and others have already completed, Jinmao has just started to work on, "Beijing Heart", to interpret an updated version of the familiar story of "City".
二
Behind a city, many giants
create " Jimo South Gate, Qingdao Beidou Heart"! It is easy to shout slogans, but this is not a simple game that everyone can play. Vanke, the leader of the new urban center, was the No. 1 real estate company in China back then, and Jinmao, who is in charge of the "Northern Metropolis Center" this time, is the best expert in "city building" in the Chinese real estate circle.
City-level masterpieces such as "Meixi Lake", "Nanjing Qinglongshan International Ecological New City" and "China-Europe International City" prove that Jinmao is good at "making something out of nothing". Last year, China-Europe International City won the single-plate sales championship in Qingdao, with just one plate. The top seven companies in Qingdao's annual real estate market list have defeated many industry giants that have been linked to multiple markets. Jinmao's strong performance of "going big and making it big" is also a distinctive feature of the "city-building school". In 2018, China Jinmao's annual sales exceeded more than 140 billion. A member of the 100 billion club who can build cities is a perfect match for the "Beijing Heart".
Of course, Jinmao is not the only giant behind Beiduxin. Sinochem Group, the parent company of Jinmao, is an aircraft carrier-level state-owned enterprise listed in the Fortune Global 500 28 times and is the sixth-ranked multinational trading company in the world. Jinmao's many initiatives in recent years in real estate development and promoting urban operation development are backed by some support and guarantees from Sinochem.
Jinmao Property, one of the top 100 properties in China. A star property management company that develops both commercial and residential areas, it has well-known representative brands in the field of office buildings, large commercial buildings, and high-end residential buildings. Its business categories include preliminary business planning, order maintenance and cleaning, gardening and greening maintenance, and facilities and equipment. Intensive management, asset management, club management, real estate brokerage and many other fields, its resume is enough to meet the various property management needs of urban development and operation.
The Sinochem Group is not even fighting in the center of the city. It is at most one block and a few roads away from the Smart International City. Industry giants such as Sunac and Poly have also launched projects. The place is evolving towards prosperity in full swing. , has broken through the boundaries of past administrative divisions. This is an aggregated version of the "city center" plan with unprecedented energy and unprecedented power.
三
The highest starting point for "city building"
In terms of "city building" alone, Jinmao is the most powerful operator in China. It is difficult to add a "one" to this conclusion. In 2018, Jinmao ranked first among China's urban operator brands. Friends who don’t know much about it can find their recognition of the above views and honors from the following two pictures.
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▲ This is Meixi Lake in Changsha, which was renovated by Jinmao (formerly Sinochem Franchise) in 2010. It is surrounded by wilderness and countryside.
▲This is Meixi Lake in Changsha in 2017, when urbanization was completed. “It takes three years to take shape, five years to build a city, and eight years to build a city.” This is the miracle of Meixi Lake led by Jinmao. From a sparsely populated suburb with wild mountains and wilderness, it has become the most popular central golden land in Changsha.
Qingdao’s China-Europe International City is also a national model for city builder Jinmao. When the urban development of the Hi-tech Zone encountered bottlenecks and the regional property market fell into a trough, we resolutely entered the city, built the city vigorously, and used brands and products to introduce high-quality supporting facilities to drive the area to become popular and become the hottest sector that attracted the most attention.
Compared with the above several precedents, "Beijing Heart" should be a higher starting point in Jinmao's city-building journey. Not only is it far from deserted and deserted, it even has many established benefits in terms of supporting facilities, resources, transportation and policies.
Jimo is the latest district-level administrative unit in Qingdao. There is a strong demand for integration with the main city. As a prominent part of Jimo’s centripetal development and embracing the main city, the “Northern Capital Heart” stands in the main direction of Jimo’s future development. superior. As the only district in Qingdao that does not have purchase restrictions, Jimo has a natural attraction for people outside the urban area and even for those who want to buy property from other places. The "Beijing Heart" is the center of the city for more people.
"Beijing Heart" is located at the midway point between the existing main urban areas of Jimo and Chengyang. The distance from the two cores is only 5 kilometers and 6 kilometers respectively. This is the true geometric center of Beicheng, within a 10-minute living circle. , including rich natural ecological resources and urban supporting resources. There are many ecological parks such as Hongzi River Reservoir, Black Water River, Baiyun Mountain, Taming Tiger Mountain, etc. Baolong City Plaza, Jiajiayuan, Liqun, Wanxianghui, etc. are all not far from the center of the north capital. Dongfang Hospital, Jimo South Hospital, Jimo Orthopedics Hospital, etc. are ready-made health guarantees. Dexin Longhu Primary School, Xicheng Primary School, Huanxiu Primary School, etc. are located around the city center. The transportation facilities and short-term and long-term planning are also sufficient to ensure that Jimo South Gate can better fulfill the "city center vision".
The nearest station of Phase 1 of Line 7 is only over 1,000 meters away from the project, and the station of Phase 2 is only 500 meters away. There are also long-term plans for Line M15, Yanqing Road, Zhujiang 2nd Road, Qingyin Expressway, etc. to help achieve the smoothest access to the "Beijing Heart".
This may be the least difficult challenge for city builder Jinmao. We can foresee that the miracles of "Meixi Lake" and "China-Europe International City" will be more certain to be repeated.
四
The legend of "28 Schools" resets the quality of North City
With Meixi Lake, China-Europe International City, and the Star Bund, there is no doubt about Jinmao's hard power in building cities. With the experience and lessons of the "New City Heart", many home buyers do not want to Drag yourself so high that you can’t climb any higher. This is why the "Beijing Heart" on a blueprint will be included in many people's home buying menu.
In fact, this blueprint has been unfolded, and Jinmao is efficient enough in the "Beijing Heart". The land was obtained in January, planned in February and March, and the foundation stone was laid on April 1. Rich experience in city building in the past has made the launch of the Smart International City and the "Beijing Heart" a breeze.
According to the construction plan of Jinmao Smart International City released by relevant parties, the project has fully reached the height of urban operation level. The upgrading and transformation of the urban landscape has become part of the smart international city project. The Central Landscape Avenue, Yanqing Road, and Pearl River 2 in the area The roads will be upgraded with green parks. In the future, the street corners of each community will also be matched with gardens with lush vegetation. Ecology and greenery are the scenery that can be seen everywhere in this city.
Technology and wisdom are the labels of the heart of Beidu. The level of intelligence in the area will be higher than that of the entire Beicheng, with full WIFI coverage, the implantation of smart products and technology, and an integrated network platform that provides comprehensive services for high-end residences, office buildings and shopping malls. This The million-level core city can even provide an example of urban management and services for the entire Qingdao.
When reporting on Meixi Lake New City, some media emphasized that Jinmao has developed strong resource integration capabilities relying on Sinochem Group, which has also become a guarantee for its high-level city construction in various places. Meixi Lake not only took seven or eight years to turn a wilderness into a city, but also achieved the ultimate in supporting facilities. It introduced 28 primary and secondary schools alone, making it the area with the most intensive supporting facilities in Changsha. This level of supporting facilities has attracted a lot of popularity. , making this new area the most ideal destination for Changsha people to buy property and settle down.
Jinmao Smart International City will also demonstrate Jinmao’s strong resource integration and supporting upgrade capabilities in the “Beijing Heart”. In terms of educational supporting facilities, "Beijing Heart" plans to build at least two kindergartens and two primary schools, both of which are excellent education brands.
In terms of commercial facilities, the 80,000-square-meter concentrated commercial area will create the "CapitaMall" and "Vientiane City" belonging to North City. Pedestrian shopping streets, star hotels, office buildings and other industrial projects are included.
Some people have already taken action to build such a "Beijing Heart" that is suitable for living, working, business and living. You may wish to take a closer look.
