Fan Xiaojun, Party Branch Secretary and General Manager of Hainan Branch of Guotai Junan Securities Co., Ltd. .
Hainan Finance·Securities Herald reporter Kang Jinglin
On June 1, 2020, the " Master Plan for the Construction of Hainan Free Trade Port " was released. Hainan's state-owned enterprises, as market entities, have taken action one after another. Under the background of the construction of the free trade port, the demand for direct financing using the capital market is becoming increasingly strong!
As a leader in the securities industry in Hainan, the Hainan branch of Guotai Junan Securities Co., Ltd. (hereinafter referred to as " Guotai Junan ") has been deeply involved in Hainan for 29 years. With its strong foundation, it seizes business opportunities and provides professional services to meet the direct financing of Hainan state-owned enterprises. demand, assist the development of the real economy, and promote the construction of Hainan Free Trade Port.
On April 11, 2022, Hai Finance·Securities Herald interviewed Fan Xiaojun, Secretary of the Party Branch and General Manager of Guotai Junan Hainan Branch.
◆ Hai Finance·Securities Herald: On October 8, 1993, the "Haikou Sales Department of Cathay Securities Co., Ltd." opened. Guotai Junan Securities Hainan Branch will celebrate its founding anniversary next year. Taking root in Hainan for nearly 30 years, under the background of building a free trade port, your company's institutional investment banking business has accumulated a lot of experience and helped Hainan create a number of "first order" records in 2021. Please sort it out for our readers.
◆ Guotai Junan Fan Xiaojun: With the joint efforts of relevant departments and subsidiaries of Guotai Junan headquarters, Guotai Junan Hainan Branch helped Hainan set a number of "first order" records in the past year. Accumulation and success can indeed be used to describe our institutional investment banking business. After hard work, we can proudly say that we have helped the development of the real economy occupy a leading position in Hainan.
First of all, we helped the Hainan Free Trade Port successfully issue the first overseas debt and the first overseas debt of a state-owned enterprise in Hainan Province.
In January 2021, Hainan Nongken Investment Holding Group Co., Ltd. successfully issued US$300 million in senior bonds in the overseas capital market, with a term of 3 years and a coupon rate of 3.0%, creating the lowest interest rate level for Hainan Group public market bond issuance. . This bond is the first overseas bond issued by the Hainan Free Trade Port, achieving a breakthrough in the issuance of overseas bonds by a state-owned enterprise in Hainan Province, and also creating a precedent for international capital market financing for China Farming enterprises.
Guotai Junan International Co., Ltd. serves as the global main coordinator for this overseas debt issuance, and the Hainan branch provides full assistance. The successful issuance of overseas bonds is an important measure taken by Haiken Group to actively implement the "Overall Plan for the Construction of Hainan Free Trade Port" on behalf of Hainan Province's state-owned assets system. At the same time, it opens up overseas financing channels for Hainan Group and provides state-owned enterprises in Hainan Province. Exploring overseas financing has played a good demonstration effect.
Secondly, we helped Hainan Province’s state-owned enterprise successfully issue its first exchangeable corporate bond.
In August 2021, Hainan Nongken Investment Holding Group Co., Ltd. successfully issued 500 million yuan of exchangeable corporate bonds with a term of 3 years. The coupon rate is 0.1% in the first year, 1.0% in the second year, and 1.0% in the third year. This issuance has achieved a breakthrough in the issuance of exchangeable corporate bonds by the state-owned assets system of Hainan Province, and also created a record low interest rate for credit bond issuance in Hainan Province. As the lead underwriter of this issuance of payable bonds, Guotai Junan's headquarters and branches worked together to provide comprehensive and continuous professional services. Guide Haiken Group to give full play to the role of state-owned capital investment and operation platform, and play a good demonstration effect for state-owned enterprises in Hainan Province to explore new financing tools .
Hainan Province attaches great importance to the development of the bond market. The scale of various bond financing continues to expand, the structure continues to be optimized, and its supporting role in economic and social development continues to increase.
◆ Hai Finance·Securities Herald: In the past year, what projects did Guotai Junan Hainan Branch cooperate with in financing leading enterprises in the Hainan region?
◆ Fan Xiaojun: In 2021, the Hainan branch, in collaboration with the Debt Financing Department of Guotai Junan Headquarters, successively won the bids for four major financing projects for leading enterprises in Hainan. They are Hainan Tourism Investment's initial offering of 2 billion yuan corporate bonds, Hainan Issuing 2 billion yuan of renewable corporate bonds, Hainan Communications Control 2 billion yuan of corporate bonds, Hainan Bank perpetual bond projects.Guotai Junan has provided effective assistance to support the development of Hainan's real economy and accelerate the construction of Hainan Free Trade Port.
◆ Hai Finance·Securities Herald: We have noticed that in the past year, Guotai Junan has particularly strengthened its cooperation with Hainan Province and Haikou municipal government departments, and actively expanded its influence in the Hainan region.
◆ Fan Xiaojun: yes. In October 2021, driven by the Hainan branch, Guotai Junan headquarters signed a strategic cooperation agreement with the Hainan Provincial Local Financial Bureau and the Haikou Municipal Government.
Based on this strategic cooperation, Guotai Junan will give full play to its professional advantages, strengthen financial empowerment, focus on serving the national strategy of Hainan Free Trade Port construction, and provide strategic consulting, green finance to the Hainan Provincial Local Financial Bureau, Haikou Municipal Government and enterprises in the jurisdiction. , industrial introduction, technology finance, cross-border business, investment banking, transaction investment and other innovative comprehensive financial services, continue to meet the investment and financing needs of the regional real economy, and help Hainan accelerate its financial opening up to the outside world.
◆ Hai Finance·Securities Herald: sorted out the business of the Hainan branch, and we found that in addition to the institutional investment banking business, the retail and wealth management business of the Hainan branch has been actively developing in the past year.
◆ Fan Xiaojun: is indeed in a state of active development. In 2021, the retail and wealth management business of Hainan Branch will achieve comprehensive digital transformation to help promote common prosperity.
First of all, we enhance financial technology empowerment and promote comprehensive digital transformation and wealth management transformation. Hainan Branch focuses on the implementation of the wealth management transformation and development plan, with the direction of accelerating the construction of a digital wealth management ecosystem that is co-constructed, co-governed and shared, focusing on the characteristic operations of a large number of basic customer groups, fully implementing the intelligent investment advisory business model, and providing customers with end-to-end services. Journey-style wealth management services accelerate the comprehensive digital transformation and wealth management transformation of branches and high-quality development , helping to improve people's livelihood and well-being and promote common prosperity.
Secondly, Hainan Branch fulfills its mission to meet the people’s growing wealth management needs. Be a good "manager" of social wealth, further promote the transformation of customer-centered wealth management, strengthen the construction of buyer service capabilities, and continuously enhance the sense of gain for small and medium-sized investors. Be a "leader" in digital inclusive finance, deepen the innovative application of financial technology, improve technology ethics governance , and provide customers, especially the "silver-haired crowd" with more high-quality, convenient, efficient and friendly financial services.
In addition, the Hainan branch has found the right basis to provide customers with comprehensive financial services throughout their life cycle. With the digital wealth center as the organizational support, intelligent information, intelligent financial management and intelligent transactions as the three core service contents, and customer full life cycle operations as the methodology, the headquarters and branches are linked to focus on the digital operation of financial products. Sales are the starting point to strengthen the customer base, continue to improve customer activity and satisfaction, focus on the needs of segmented customer groups, especially Millennials, Generation Z, etc., and take into account care for the elderly and financial customer groups; We will increase the asset size and income proportion of our basic customer base, and accelerate the promotion of comprehensive digital transformation and high-quality development of wealth management transformation.
We leverage our first-mover advantages in financial technology and digital operations to protect investors with quick-response high-quality services.
Online, through Guotai Junan Junhong APP, Daohe APP, Fuyi and other online comprehensive financial service platforms, Guotai Junan fully leverages the advantages of 7×24 all-weather digital services to ensure that all platforms are online, all businesses are online, and all services are online.
offline focuses on investors' trading and financial management needs, relying on 4K (suitable product KYP, suitable employee KYE, suitable channel KYB, suitable customer KYC) digital tags, starting from customer service, focusing on service objects, service content, Service processes, service tools, service subjects and other elements create a standardized, intelligent and digital service engine of Junhong Know-How Fully Connected Platform, digitally identify, understand and lead customer needs, and promote the concept of "enhancing trust with services and accumulating assets with trust" The retail customer service system provides intelligent broad-spectrum services, personalized investment advisory services, and customized expert services for basic, affluent, and high-net-worth customer groups.
◆ Hai Finance·Securities Herald: Guotai Junan’s corporate philosophy is to create a “modern investment bank that is respected, comprehensively leading, and internationally competitive.” Please talk about the next development direction and goals of Hainan Branch based on the construction of Hainan Free Trade Port.
◆ Fan Xiaojun: Guotai Junan Securities adheres to the concept of "financial service to the country", has been deeply involved in the Hainan market for a long time, and insists on providing comprehensive financial services to help Hainan comprehensively deepen reform and opening up . We will actively seize the important opportunities for integrated innovation of the free trade port system, rely on a series of financial support policies, further strengthen resource investment, explore the opening of capital projects, create a hub node that closely connects domestic and foreign businesses, and help the free trade port improve its global resource allocation capabilities. , contributing actively to Hainan's acceleration of the construction of a high-level free trade port with Chinese characteristics and the creation of an important intersection of domestic and international dual-circulation industries.
is fortunate to be involved in the construction of the free trade port. Facing the important historical opportunity of integrated innovation of the free trade port system, under the situation of generally increasing financing needs of enterprises in Hainan, all employees of the Hainan branch have followed the "three-year, three-step" strategy of the Guotai Junan headquarters. Guided by the path concept, driven by the headquarters leaders’ expectations for the branch to serve the construction of the Hainan Free Trade Port, and with the Hainan Branch’s three-year regional development strategy sub-plan as the blueprint, we are united as one, overcome difficulties, gather wisdom and strength, and be proactive.
Hainan Branch has effectively cooperated with the relevant business departments and subsidiaries of the head office to continuously achieve new breakthroughs in retail and wealth management business and institutional investment banking business, further expanding the regional comprehensive influence.
Hainan Branch will effectively shoulder the new responsibilities and new missions of the construction of Hainan Free Trade Port, continue to play the role of a bridge and link between the headquarters resources and the construction of Hainan Free Trade Port, and achieve better results in serving the national strategy of Hainan Free Trade Port construction. Make great achievements and strive towards the goal of becoming a respected, comprehensively leading and internationally competitive modern investment bank.
