foreign website Sole Collector specially interviewed Robbie Fuller, the designer of John Wall’s first pair of adidas endorsed shoes, and talked about some interesting things during the entire development process. Having been endorsed by different brands, John Wall's potential has always attracted much attention. However, in recent years, he has been able to bring his talents into full play. Through the compiled content, let’s learn about the features of adidas J Wall 1!
1. This is the first pair of John Wall's adidas endorsed sneakers. Tell us about the whole design process!
designers will get to know the athletes before they start designing. In addition, I will try to add things that belong to Wall, maybe his favorite things, needs, etc., while at the same time keeping the needs in the shoe design in the end. So before we get started, we found some products from his wardrobe that fit his personality and lead us in a certain direction. Our plan was to design performance-oriented shoes, and we saw such results in the final product, which also became his first endorsement shoe.
2. Is there anything you learned from his personal style? Did it affect the final design?
His style is like I-95, crossing many regions. We saw many different types of shoes in his wardrobe, which gave us inspiration for the outsole design. You'll see a map of the entire United States, with Washington as the center and thin lines extending to the other 29 NBA cities. The meaning behind this is ‘give love, get love’ or ‘give style and get style’. Therefore, when he goes to each city to compete, he can experience it more deeply.
3. From a performance point of view, what are John Wall’s expectations for this pair of shoes?
He definitely doesn’t want a low-profile design. Instead, he hopes for a somewhat high-profile design. Because this can give him a sense of security and move faster on the court. Also, he quite likes Crazyquick. After wearing it for a full season, we knew there were elements of the Crazyquick that we could use, so you'll see some grooves in the outsole that were transplanted from previous experience. Of course, I also wanted to give him something new, so we tried using full-foot adiprene + cushioning, which provides complete cushioning from toe to heel, which just meets his needs. Then we worked hard on the upper. In order to enable him to move faster on the court, we strengthened the covering of the shoe, so you will see two pieces of material on the midfoot of the shoe to make the shoe fit more closely.
4.Boost is the most important technology of adidas now, why not use it?
After talking, we found that John Wall prefers adiprene + suspension, and it also brings a completely different experience. Boost is of course an amazing technology, but every player is special and they will have their own preferences, so we hope to create more different types to meet different needs and build their own shoes. payment.
5. How did the team create this new John Wall logo?
We had five graphic designers drawing design inspiration from John Wall's personal style and on-field attributes, as well as thinking about what the brand needed and how to tell his story. In the end, we really made a logo that belonged to him. After designing more than 1,000 templates, we continued to filter until the logo that is now displayed on the shoes, and it also connects the story of John Wall, making the entire pair of shoes look beautiful. to make more sense. After all, this is our first pair of shoes with him. We are very happy to be connected with him and believe that we will enter his world more deeply in the future.
6. What will be the development of J Wall in the future? Do you have any plans?
Throughout the next season, you will see successive colors and stories surrounding him. We are pretty sure there are elements that can be used to connect with this young man and continue his story in different structures, styles and colors. In March, you will see him experimenting with more different materials on his shoes.
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Source: sole
