01
2 independent site market overview
1.1 Trend of change in product volume and advertising volume
2 promotion product volume overall changes in February, with a significant upward trend at the end of the month. The number of products promoted from February 1 to February 24 will be around 1w to 1.1w. After the 24th, the number of promoted products rose, with a maximum daily breakthrough of 1.3w.
Source: GoodSpy
2, the overall change is significant. The number of new products will be at a peak from the 16th to the 20th, with the volume of products being around 1k. After that, there was also a round of rise after the 24th, with the highest daily promotional volume exceeding 1k.
Source: GoodSpy
5 According to the changes in advertising delivery in February, the daily advertising is around 18w, with another small peak in the monthly low, with the highest daily delivery volume of about 22w. The proportion of new advertisements has increased significantly compared with last month, with an overall proportion of around 15%.
Source: GoodSpy
February promotion store changes, the number of promotion stores was on the 22nd, with the lowest number of promotion stores on the 19th and 22nd, around 1.6w. The upward trend will be obvious after the 22nd, among which the number of promoted stores on the 27th was the highest, reaching about 2.2w.
Source: GoodSpy
Advertising is distributed in the top 10 countries and regions. Affected by the slowdown in product and store promotion efforts, the delivery volume in all countries and regions has declined significantly. The leading market, the United States, saw a decrease of about 25% compared with the previous month, and the production volume in February was about 300,000. Immediately afterwards, the advertising volume in Australia, the United Kingdom, Canada, Germany, France, Brazil and other places has declined to varying degrees.
Source: GoodSpy
1.2 Distribution trends of various categories html In terms of the distribution trends of various categories in May, clothing, shoes, jewelry promotion accounts for the highest proportion, accounting for about 21%. The proportion of beauty care products increased compared with the previous month, accounting for about 15%, followed by the family kitchen products, accounting for about 14%. Sports outdoor categories account for about 10%.
Source: GoodSpy
1.3 Advertising overview html In terms of the trend of media delivery in February, the proportion of Facebook-based media platforms has declined, with Instagram and Facebook accounting for about 25%, and Messenger and Audience Network accounting for about 19%. AdSense's investment volume increased significantly in February, with a share rising to 10%.
Source: GoodSpy
2 information flow advertising accounted for the highest proportion in February, but the proportion decreased compared with the previous month, accounting for about 69%. Text chain advertising accounted for a significant increase, accounting for about 18%, followed by banners, native, rewards and other advertising forms. Among the material types, image types account for about 47%, video types account for about 17%, web page types account for about 19%, and vertical videos account for about 16%.
Source: GoodSpy
02
2 hot product analysis
2.1 Hot product list
2 hot product rankings html In the top three hot product rankings, the top three products with the delivery volume are Oxford AI in Fintech and Open Banking Programme (AI course), Buzz Hot Honey (honey), and ATLI EON Time Lapse Camera (action camera). In addition, the top products launched this month include women's underwear, bed sheets and quilts, smart watches, sports casual pants, etc.
Source: GoodSpy
Among the newly launched hot products, home products are on the list and have strong promotion efforts. For example, two new furniture products on michaelthonet store, Mesa Ícaro Redonda o Cuadrada and Dos Sillones Cesca color a Elección x The popularity has risen the fastest. Similar products include Jogo De Cama de Veludo Estilo Europeu (bed) etc. In addition, new products include Men's Energy Tea, Bluetooth headsets, slippers, sunglasses, etc. In this month's new product list, there are more products that are mainly promoted in the Brazilian market.
Source: GoodSpy
2.2 Hot-promotion product creative analysis
1) Chinese Nuvem Comfort —— Casual slippers
Chinelo Nuvem Comfort is a casual home slipper for the Brazilian market. The product is priced at $16.8.The creatives are mainly based on image type information flow, and are mainly advertising and promotion on Facebook and Instagram media platforms. The material displays the product's different colors and styles, price, functional characteristics (anti-slip, comfort, etc.).
Source: GoodSpy
Source: GoodSpy
2) Aviador - Unissex - Sunglasses
Aviador is a sunglasses targeting the Brazilian market, priced at US$19.3. This product is a pilot style, mainly aimed at young consumers who pursue fashion and fashion. The product places advertisements on Facebook-based media platforms, and the material is mainly about image type information flow, highlighting product styles and discounts.
Source: GoodSpy
Source: GoodSpy
3)Fone de —— Headphones
Fone de Ouvido por Condução Óssea Bluetooth is a bone conduction Bluetooth headset. According to GoodSpy, the headset is priced at US$26.5, targeting the Brazilian market, focusing on low-end sports and electronic consumer groups. The volume of investment has increased rapidly in the past month, mainly promoting it on Facebook-based media platforms. From the perspective of creative materials, it mainly displays the functional characteristics of the product, such as waterproofing, bone conduction, wireless, long battery life, etc.
03
2 hot-selling store analysis
3.1 Hot-selling store list html Among the hot-selling stores in May, Rollei, which has the most promotional efforts, is a store that mainly produces camera products, mainly aimed at the German market. The second is grocery store wholesalenjas, jewelry store Just925, clothing store doomsdayco, etc.
Source: GoodSpy
or above is "Analysis of new products promotion in Brazil in February, slippers, sunglasses and bone conduction headphones".
