"The first month is 8 million downloads, no 100 million times in 7 months?"
As a super casual racing game, the performance of "Race Master 3D" (hereinafter referred to as "Race Master 3D") is truly impressive. According to media App2Top recently revealed that Beresnev Games, the developer of this game, said that since its release in August last year, the number of downloads of the game has exceeded 100 million times in 7 months. Its monthly in-buying revenue, which mainly relies on advertising monetization, is about one million yuan.
At the same time, according to the data platform, "Racing Master 3D" reached the level of 8 million installations in the first month of its operation, and then the number of monthly downloads of the game generally showed an upward trend, and reached its peak in January this year - the download volume exceeded 17 million, becoming the most downloaded super casual game in the fourth quarter of 2021.
You should know that the developer of this game, Beresnev Games from the Czech Republic is a small team of 8 people, and "Racing Master 3D" is a super casual game they spent 4 and a half months to create. It does not have high requirements for technology and personnel like large-scale games, but even so, it still does not affect Gamelook being amazed by the outstanding performance of this product and development team.
"Flippy Knife"
In addition, it should be mentioned that this game is not the team's first success in the super casual track: their debut work "Flippy Knife" launched in August 2017 exceeded 20 million downloads in just 2 months after it was launched. At that time, it successfully topped the App Store and Google Play list in major countries and many major countries. The quality of
data performance is closely related to the game content. So the question is, what is the reason why "Racing Master 3D" is so popular? Or, how can the secret of success of Beresnev Games be interpreted?
Intuitive and easy-to-get-friendly gaming experience
Beresnev Games' team representative once revealed in an interview that they believe that "intuitive control and various tracks" are the reasons for the success of "Track Master 3D".
The so-called intuitive control, the author believes that it can be roughly divided into three categories. The first is the intuitiveness of the game interface. As can be seen from the above picture, the entire interface of this work is empty except for the process logo and the simplified dashboard on the edges and corners. The reason for this design is that super casual games often use a simple and intuitive interface to improve their first impression points in the eyes of players, because this will reduce the complexity of the game and visual fatigue to a certain extent. Players who love super casual games obviously do not want to be trapped in the "quagmire" of the game, so works with refreshing game attributes can please players more.
"CSR 2" and "Horizon 5"
Given that the game belongs to the racing category, a clean UI interface is very necessary. Players can better observe the track situation, just like drivers in real life - if the windshield is dirty, their vision will definitely be blocked and driving safety will be threatened. Therefore, many racing games have relatively lightweight UI designs, such as the ever-lasting mobile masterpiece "CSR Racing" series, or the 3A masterpiece "Horizon 5".
Then there is the intuitiveness of the operation. This intuitiveness tends to be more complex, making the difficulty of the game closer to an intuitive experience that is "suitable for both young and old": players only need to press their fingers on the screen and turn by swinging left and right.Because the screen of the mobile phone is not large and there are not many things that can accommodate, this makes the simple and easy operation threshold a golden partner of super casual games. Players can use fragmented time and unreasonable techniques to get more fun experiences in more common games. Like the "CSR" series mentioned above: a very unique "shift racing" gameplay is designed around a short-range straight track, which means that under the same level of models and modifications, whoever "shifts" (strikes) has a better rhythm will win the competition, and a game may be decided in just a few ten seconds.
"Racing Master 3D" cannot compress the single game market to within a dozen seconds, but it is only half a minute. In a short game time, with the support of a flexible but simple operating system, it becomes possible for players to play several games in one go. At the same time, the development team seems to hope to increase the exposure of advertisements by extending the player's game duration. So we found that after each game is over and a brief upgrade of the vehicle, it will jump directly to the next game without any interval during this period. This design method cultivates players' addiction to the game to some extent, and this also lays the foundation for the final improvement of intuitiveness.
improves intuitiveness, that is, players' continuous play, their strength enhancement is intuitive enough in terms of visual experience, and their speed is faster than their opponents, but the development team uses the numerical system most commonly used in most racing games to reflect its intuitiveness, such as the enhancement system that players talk about in "QQ Speed ".
Players improve their performance through the resources obtained after each game. As shown in the figure above, players have three ways to improve vehicle performance. As the vehicle level increases, the more resources are needed to improve. On the one hand, they limit the player's improvement speed, create obstacles for the game process, and thus improve the experience fun; on the other hand, the increasing consumption means that players need to play more and more games. Because the time of a game is short, the pleasure of "sweeping Douyin " in a sense has been generated, which has laid the foundation for the improvement channels for watching free advertisements to obtain more resources while promoting addiction.
"Racing Master 3D" has incredible magic under the support of the above three intuitive features. Each intuitive setting wants to hit a "dagger" and directly hit the mild super casual player pain points, which is also a major reason why the work can achieve such performance.
, enriching
Rich content settings will provide the game with diverse performance, thereby attracting players to continue to play. According to the development team, the game has 33 unique levels settings, and each level also has a large number of different surfaces and obstacles. While arousing the player's sense of novelty, it also gives light leisure an intriguing passion for challenge.
game has 7 different location settings, and different locations often have different track characteristics and rich details backgrounds. Some are decorated with ramps and tunnels, while all maps and tracks use 14 different neon lighting designs to ensure that the view outside the player's car window is not single.
At the same time, the development team has also added 7 classic sports cars to the game for players to collect and customize in the game levels. It is worth mentioning that the higher the ranking in the game, the more resources you earn, and adjust the vehicle through these resources to obtain maximum speed, acceleration and handling.
Finally, players can also choose from 15 different colors of paint, and customized experience has always been the most important point of any category of games. On the one hand, it can be used as a drawing board for players to interpret themselves, and on the other hand, it can also truly enhance the player's driving experience.
The unique fun of casual racing
We all recognize the realistic racing gameplay and technical threshold of host simulation racing games, such as "Dust" and "Horizon". In comparison, can this game's casual and relaxed game rhythm and low operating threshold be said to have lost the core of the fun of racing games?
In fact, when I first saw "Racing Master 3D", my first reaction in my mind was "Carriage 8" of Nintendo : Compared with the strong racing confrontation attributes of " Kart " and "QQ Speed", it requires difficulty for players to force players to improve their own skills to achieve a better flow experience. "Carriage 8" is a happier Racing Party game, which is the same as "Racing Master" 3D” has similar cores. They are not only interesting and funny, with strong program effects, but also have a relaxed style of painting, humorous atmosphere and low frustration throughout the game. This also allows players to find their own unique flow regardless of the player's skills or the level difficulty.
low threshold and light casual combination does not mean that there is no racing or no competition for the first place. As long as the player has sufficient motivation to be the first, no matter what the difficulty or rhythm of the game is, it cannot be called losing the core of the racing car. At the same time, the development team regards this game as a "pocket racing car". The original intention is to hope that players can have a happy game anytime and anywhere. At present, this original intention should be realized.
Overall, the three intuitive game performances, rich tracks, vehicles and customized content in "Racing Master 3D" complement each other with the light casual rhythm. The quality of the game is guaranteed by the fusion of multiple elements. As for how high and far it can go in the future, we will wait and see.
