Source: Overseas Network
On October 5-8, the 42nd Paris International Tourism Professional Exhibition (2021 IFTM Top Resa) was held in the exhibition hall No. 1, Porte de Versailles Exhibition Center in Paris. This tourism exhibition is the first large-scale international tourism exhibition held by France after the epidemic. It has attracted more than 200 tourist destinations, national or regional tourism bureaus around the world, and more than 1,700 related companies from tourism brands to participate offline. It is estimated that 34,000 tourism professionals will participate in the exhibition. The goal of the 2021 exhibition is to showcase new products, innovative services, and discuss the industry's future in the post-epidemic era with industry insiders.
Chinese booth side photo
According to the work plan, the Chinese Tourism Office in Paris organized and participated in this tourism professional exhibition. The booth number is G100, located in the Asia-Pacific region of the exhibition. The China booth area is 48 square meters, and a special exhibition stand with the theme of 2022 Beijing Winter Olympics has been built, reflecting the overall open, ecological and environmentally friendly space design style. At the four-day exhibition, the China Tourism Office in Paris promoted the Beijing Winter Olympics and the new look of Chinese cultural tourism to French tourism operators and the public through online and offline tourism recommendations, new media interactions, VR experiences and offline Chinese traditional food displays.
Considering that due to the impact of the epidemic, Chinese tourism operators cannot come to France to participate in the exhibition, the Chinese Tourism Office in Paris has specially set up multiple online booths in the Chinese booth, providing more than a dozen domestic travelers and local reception agencies with opportunities to participate in the exhibition online. All cloud exhibitors' company introductions, promotional videos and special product lines are presented on the computer screen in the form of documents, pictures, videos, etc. for industry professionals who go to China booths for consultation. There are also 3 cloud conference equipment in the booth to facilitate online business negotiations between domestic cloud exhibitors and French partners. Offline also invited Air China , China Eastern Airlines , China Southern Airlines and some French travelers engaged in tourism to China to attend the booth to participate in the exhibition, providing business negotiation and consultation services.
China booth has realized the "cloud" viewing of the French social media platform through live broadcast for the first time. During the exhibition, the Chinese booth held 6 live broadcasts of PUGC (Professional User Generated Content) with a total of 10 subjects, one show every morning and afternoon, each show for 1-2 hours, including 1 to 2 themes. The China Tourism Office in Paris contacted several tourists engaged in specialized tourism to China as live guests (such as kung fu tours, RV tours, bicycle cycling, etc.) to share online the emerging business formats of China's inbound tourism and vacation market. Each event specially invited French internet celebrity anchors to become Chinese tourism consultants. Through a relaxed chat mode with live broadcast guests, they introduced the overview of the Beijing Winter Olympics, cultural tourism routes around Beijing, Chinese tourism specialty products and the latest trends to French operators and the public through social media platforms such as FACEBOOK\YOUTUBE. At the same time, the large screen on the Chinese booth broadcast live content in real time for the exhibitors to stop and watch. Especially on the afternoon of the 6th, the live broadcast of Chinese food production and tasting of French Chinese chef Xavier ANCARNO attracted many onlookers and became the focus of the exhibition venue.
Chinese Food Culture Live
Facing the tremendous pressure caused by the epidemic to the tourism industry, the China Tourism Office in Paris also hopes that this exhibition will build a better exchange platform for the French group clubs engaged in tourism business in China and domestic local reception agencies, strengthen inter-industry cooperation, increase confidence, face opportunities and challenges, promote the diversified development of tourism in China and promote the recovery of Sino-France cultural tourism exchanges after the epidemic. (Pictures/Chinese Tourism Office in Paris)
