I don’t know how many people still remember that family dispute mediation programs were very popular more than ten years ago. There are hosts on the show, enthusiastic uncles and aunts, and specialized legal experts. Of course, there are also a whole family of young and old who look at each other angrily or have tears in their eyes. The audience in front of the TV watched with great interest the joys and sorrows of other people's homes, and drank wine from other people's glasses to drink from them. But regrettably, it was later revealed that many of these disputes were staged by actors and scripted, and some bloody scenes were deliberately staged in order to boost ratings. Audiences discovered that they had received a piece of true love by mistake, and the program quickly disappeared.
But today, when live broadcasting is the rule, this routine has been brought to the live broadcast platform almost intact by "emotional anchors". According to the Beijing Daily client report, many emotional anchors, under the banner of justice, have dealt with family disputes with bizarre plots through continuous broadcast or on-site mediation. What is different from watching TV is that in the live broadcast room, thousands of fans are fighting for the injustice of the parties, and at the same time they are also spending their money to buy the goods brought by the anchors. In fact, the emotional disputes in these live broadcast rooms are also scripted, and even Mai's "parties" are shills found and trained by intermediaries - called "Mai Hands" in the industry. It is reported that around emotional anchors, an industry chain has already been formed, including incubating anchor accounts, writing emotional live broadcast scripts, and hiring live broadcast room microphones.
For such routines, well-informed young people are generally less likely to be fooled, and those who are deceived are often older people with less Internet experience. At the same time, they are also the group of people who are most likely to be coaxed into buying things. The network has a cloud, and the end of the traffic is carrying goods. These emotional anchors use some chicken soup jokes to dress themselves up as "representatives of positive energy". They use well-written scripts and skilled actors who can cry at will to stage farces one after another in their live broadcast rooms, but what they gain is Real love and real money from the fans.
Family disputes and emotional entanglements are naturally topics that attract attention. Fans who pay attention to emotional anchors are just following human nature, which is understandable. But these anchors who deceive and take advantage of their fans are really punishable. They and the industry chain behind them write scripts full of bloody plots, hire shills to act in dramas and deceive fans. Their purpose is nothing more than to "raise accounts", and then sell those low-quality and high-priced three-no products through traffic to those who truly believe in them. Be a fan of the good guys.
Of course, some short video platforms have also cleaned up and rectified these illegal emotional anchors, but many of them changed their vests and reopened. The mechanism of content recommendation based on the algorithm causes these anchors to be continuously recommended to fans who have watched such content, forming an information cocoon, leaving elderly people who lack the ability to discern no escape. Therefore, all relevant parties should pay attention to this kind of routine targeting the wallets of fans, especially elderly fans, and form a joint force to attack accurately. Of course, everyone should also care about the people around them. Only by finding emotional sustenance in the real world can one develop an inner immunity to the routines of online anchors.
Source: Beijing Evening News | Reporter Zhang Li
Editor: Zhang Li
Process Editor: Guo Dan
