For Chinese students far away, a can of "Laoganma" chili sauce is better than tens of millions of food. As long as you have it, even the tasteless food can instantly become a delicacy in my hometown. Why is this seemingly ordinary chili sauce so nostalgic!
Lao Ganma founder Tao Huabi , from a poor rural area in Meitan County, Guizhou. He opened a small jelly restaurant to make a living at the age of 42. Because he helped local poor students for many years, many students nicknamed her "Lao Ganma". Soon after, the homemade chili sauce in the museum accidentally replaced the staple food and began to become popular in the local and surrounding areas. In 1996, with the encouragement of the local government, in cooperation with Guiyang Second Glass Factory, which had been losing money for many years, Tao himself personally promoted it, gradually gained a reputation in Guizhou and opened up the national market. This chili sauce with ordinary outer packaging instantly captured the stomachs of students from all over the country and overseas with its delicious taste and simple price, making Tao Huabi the "hottest woman in China".
Tao Huabi started from a small factory in 1996, gradually expanding her territory, and assisting the glass factory. With the help of the Internet era, the output value of Laoganma chili sauce increased by 80 times in 15 years and began to enter the international market. Now it has become the industry's number one, with a total output value of more than 4 billion yuan. Nowadays, not only can Lao Ganma be bought in domestic markets in mainland China, but also in supermarkets such as the United States, Canada, Australia, and Taiwan. In China, each can is priced at about 10 yuan; on , the price is not only a special product, but also a price of $9, making it a favorite among overseas students.
Tao Huabi, who speaks frankly, attaches most importance to his reputation with the company. He strictly controls the quality of bottles, recipes and chili sauce. He is not only the chairman, but also the company's technical director. He does not drink tea or irritating beverages for many years, just to maintain the keenest sense of taste and smell and be able to judge the actual quality of his products. It is also because of this "stubbornness" that Lao Ganma can make so many people eat it again and again, and its product qualification rate has always remained 100% excellent.
After Lao Ganma became famous, since 1997, there were as many as forty or fifty kinds of counterfeit Lao Ganma products. In order to find out the source of counterfeits, Tao Huabi sent a batch of search personnel to Guizhou, Hunan, Sichuan, Shaanxi, Gansu and other places in order to find out the culprit. Among them, the trademark battle with Hunan Huayue Food Company is even more important to the existence of Tao Huabi and Lao Ganma. After nearly five years of marathon legal lawsuits, Tao Huabi finally got the trademark use rights of "Lao Ganma".
Tao Huabi, who has won the honor of outstanding entrepreneurial women in the country, is also a national representative of Guizhou Province and a member of the Standing Committee of the Guiyang Municipal Political Consultative Committee. She has always spoke out in a straightforward manner. She also said at the fifth meeting of the 11th Mainland National People's Congress , "Lao Ganma paid 800 million yuan in taxes in three years, achieving an output value of 3.1 billion yuan, driving the wealth of two million farmers. I still do things according to my knowledge and will not change."
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