Moutai liquor is produced exclusively in Maotai Town, Renhuai City, Zunyi City, Guizhou Province, China. It is a specialty wine of the Han people. It is one of the three major distilled liquor , which is as famous as Scotch whisky and French Cognac . From 1915 to the present, Kweichow Moutai Liquor has won 15 international gold medals, and has won the title of China's national famous liquor for five consecutive times. It is known as the only two national famous liquors in Guizhou Province, along with Zunyi Dong Liquor, and is the originator of Daqu sauce-flavored liquor. It is known as the "national liquor" and is one of the highest-end liquors in China.
Moutai liquor, Moutai liquor is produced in Maotai Town, Renhuai City, Guizhou Province, southwest China. It is known as the "three famous wines in the world" together with British Scotch whiskey and French Cognac. Maotai Town has a long history of brewing, and the brewing process was initially formed in the Ming Dynasty; by the Qianlong period of the Qing Dynasty, Maotai Town became an important port for Sichuan salt to enter Guizhou, salt transportation was booming, the demand for wine surged, and wine production developed rapidly; during the Daoguang period, there were no less than 20 brewing workshops in Maotai Town, with a production of 170 tons. Maotai liquor uses high-quality sorghum as raw material, and makes koji with wheat. It is carefully brewed using my country's traditional unique technology. It is made after 8 koji, 7 distillation, 9 fermentation, and long-term cellaring. The entire production cycle takes 9 months, and it usually takes 5 years to store it before it can become a finished product. Moutai wine has a plump and white body, crystal clear, and a prominent sauce flavor, elegant and delicate, low but not light, thick but not bright, and has a long aftertaste. When you open the bottle cap of Moutai, there is a fragrant fragrance that is refreshing; when you carefully identify it, it has a sour sauce aroma that looks like beans, and it has a slightly sweet smell. When you swallow it, it feels like a fine breeze pouring into your heart, and it is like a trickle of streams pouring into your heart
1996, Moutai liquor technology was determined to be a state secret for protection. In 2001, Maotai liquor's traditional craftsmanship was included in the first batch of national material and cultural heritage. In 2006, the State Council approved the list of "Moutai Liquor Traditional Brewing Technology" in the first batch of national intangible cultural heritage lists and applied for world intangible cultural heritage . On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of product protection of "Moutai Liquor". On March 28, 2013, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protection name and scope of the geographical indication products of "Moutai Liquor".
2009, the official website of Moutai Liquor, national liquor Moutai was listed on the list of "China's Most Respected Enterprise". Moutai Group is on the list again, and the top 200 companies in China have benefited. In 2009, the National Liquor Moutai was listed on the 2009 "Top 500 Asian Brands". In 2009, in 2009, the company was awarded the first batch of "creation of demonstration enterprises to protect consumers' legitimate rights and interests". In 2009, the first batch of "national business cards" were announced to the national liquor Moutai.
Moutai liquor, specialty of Maotai Town, Renhuai City, Zunyi City, Guizhou Province, and a national geographical indication product in China.
It is as famous as Scotch whiskey and French Cognac. It is one of the three famous distilled wines in the world. It is one of the three famous wines in China, " Mao Wujian ", and is also the originator of Daqu sauce-flavored liquor. It has a history of more than 800 years. On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of product protection in the region of origin for "Moutai Liquor".
In June 2021, Kantar released the "2021 Kantar BrandZ Most Valuable Global Brand Ranking", and Moutai ranked 11th with a brand value of US$109.33 billion.
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