I wonder how many cups you have drunk during this festival? The epidemic will affect consumption, and of course it will also affect the consumption of alcohol products. In fact, the decline in production and sales of liquor did not start after the outbreak of the epidemic. In fact, it has been declining for many years.
The former liquor boss used to be the Tuopai wine , which mainly costs low prices on light bottles. Although it is cheap, it cannot withstand the production and sales volume and strong demand. The market hot spots are gradually shifting from Tuopai to Wuliangye , and then to Moutai today. In addition to the increasing popularity of everyone's pockets, they are actually related to the decline in the production and sales volume of liquor and the decline in consumer groups.
So let’s take a look at the situation in recent years.
Obviously, the trend of declining liquor production has not changed due to the impact of the epidemic, and is still in a slow decline. More young people are not very interested in it, and it is not just a saying. No one can explain the reason clearly, but the increasing number of education may be one of the important influencing factors. I was born in society at a young age, and drinking has become an important way of relaxation after labor. If I drink two glasses at any time during my study period, it may seriously affect the quality of my study.
In order to cope with the decline in consumer groups and the trend of not optimistic about the future, liquor, an industry that makes a lot of money for a long time, has also undergone a major reshuffle for many years. No matter what I was doing in the high-end or low-end before, I was trying to find ways to move to the high-end. Just Sichuan Liquor has a bunch of high-end sub-brands such as 1573, Shuijingfang , blue and white ginger. We don’t know whether it is high or high-end, anyway, the price is quite high.
Speaking of Sichuan wine, Sichuan's production statistics department has also announced it. Let's take a look at the proportion of Sichuan wine production in the country.
has both Yibin and Luzhou , both of which are like Sichuan, the wine city. The production and sales of liquor have always been very high. In the past, Lu Liquor was the best. When he was the king of CCTV many times, Sichuan's liquor production was still the first in the country. Until now, in the first eight months of 2022, Sichuan liquor production still accounts for half of the country.
Will the shrinking liquor production have a certain impact on the related industries in Sichuan? I personally believe that the short-term impact should be limited. In the first half of the year, the production of Sichuan liquor decreased by 3.9% year-on-year, slightly higher than the national decline, but the production of beer still increased by 5%. Under the epidemic, Sichuan people still have to drink , but everyone's alcohol content is obviously not good. He drinks very little white wine, so beer still needs to be left.
In fact, the national beer production has also suffered a heavy blow under the epidemic in 2020. Even in 2021, it has not recovered to the pre-epidemic level, and it is likely that this year will not exceed it.
It’s a pity that Sichuan’s beer production only accounts for about 7.1% of the country, which does not have the advantage of liquor. In fact, there is not much to worry about. After years of development, Sichuan’s dependence on liquor is no longer as great as before, but Sichuan people’s pursuit of a healthy life has become stronger.
During the holidays, everyone should drink well while eating well, but don’t get drunk!
#White wine# #Sichuan wine# #Sichuan headlines##Sichuan headlines#
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