In the 1970s and 1980s, the brewing process became more and more mature, and liquor brewed by pure grains approached the homes of ordinary people and was deeply loved by people. In the 1990s, some well-known brands of liquor began to cooperate with some OEM factories due to supply and demand imbalance, authorized private labels, and received greater benefits.
However, due to the different quality of wines produced by OEM factories, merchants have spent a lot of effort to prevent these OEM wines from affecting the reputation of genuine wines. With the development to this day, many people can't help but sigh that the liquor industry is too deep! Today we will take a look at some routines in the liquor industry.
routine one: Confusing the brand of wine
Take the Xifeng wine , which is known as the famous wine, for example, the " Xifeng has no wine, and you can take a detour when you see it" . This is because the name of Xifeng Liquor's "Official Brand Wine" is "Xifeng" . Compared with the authentic "Xifeng Liquor" , the word "wine" is missing on the trademark. When consumers buy, they often take "Xifeng" when they see it, and they don't even know that they are holding OEM wine.
When purchasing Xifeng wine, in addition to looking at the trademark, you can also determine whether it is an OEM wine by looking at the fragrance and origin . Authentic Xifeng Liquor only produces feng scent type liquor, and there are no other fragrances, , so don’t buy other fragrances when you see them. In addition, the unique phoenix fragrance of Xifeng Wine has high requirements for the brewing environment. It can only brew in Liulin Town, Shaanxi, and other production areas are basically OEMs. Many private label wineries use this routine, such as
. For example, " Gujing Gongjiu " does not have the word "gong" and " Jiannanchun " does not have the word "chun". Although this kind of private label technique is almost the same, the effect is significant.
routine 2: The group came forward and it would definitely be a waste
Take the number one liquor category Moutai liquor for example. When the popular OEM wine in the 1990s, it was not immune to the vulgarity and stepped into the door of OEM. is just that Moutai is very smart. The joint-stock companies that produce Moutai liquor do not participate in the development of other liquor products, but are carried out by the group's technology development companies and other product companies. After is produced, it has nothing to do with Moutai.
Fenjiu , which is now known as the "Fen Boss", has the same operation method as that of Moutai in the past. produced by "Xinghuacun Fenjiu Factory Co., Ltd." is the most authentic Fenjiu. Although its upstream group is also produced by Fenjiu, its quality is simply not comparable to that of authentic Fenjiu. When choosing wine, you must understand.
Although many big-name wines are "official-label wines", and some categories even reach thousands of types, as long as you keep this sentence in mind when choosing wine - "Big brand wines are really not real, look at the whole body after reading the name", can avoid more than 90% of private-label wines. However, people who truly understand liquor do not want to fight wits and courage with "Official Brand Liquor", but prefer to buy some niche liquors, such as the following two.
The first model: Fengyunjiangfu·Fengzang
This wine comes from Maotai Town, Kweichow. The brewer Li Changshou is the only son of the former deputy director of Maotai Distillery . He learned to make wine with his father since he was a child and had a very talented person.
Li Xingfa is very obsessed with winemaking. It is often difficult to distinguish day and night when working. He has accumulated rich winemaking experience in his long-term work. When he was deputy director, creatively proposed three typical types of Moutai liquor: "cellar fragrance, cellar bottom and mellow sweet" to improve the quality of Moutai liquor. Later, the "Li's Mao Liquor Mixing" method developed by him greatly increased the production of Maotai.
Fengyun Jiangfu wine brewed by Li Changshou, uses the Daqu Kunsha process while fully using the "Li's Mao Liquor Mixing Method". In the base wine stored for 5 years, adds the 12-year-old wine left by Li Xingfa to the base wine. makes the flavor of this wine more like Maotai, and the wine quality is more mellow and stable.
Because old wine is added, the body of the Fengyunjiang father wine is a transparent yellow . When poured into the cup, the aroma of the grain is very strong.The entrance of is soft and has a clear sense of layering. In addition to the fragrance of the cellar, it is also accompanied by the fragrance of flowers and fruits, giving people a happy feeling.
The second type: Liu Ling Zui Chun6
Liu Ling Zui Chun6 is a strong-flavored liquor. In addition to the essential sorghum of winemaking, barley and wheat are also added. The brewing process strictly adopts the traditional old five-steam process and is fermented and stored in the old cellar of mud pools and is a good wine brewed by pure grain.
The bottle design of this wine adopts gold stamping process fidelity, which is not easy to be imitated by fake wine factories. Although its packaging is very high-end, the price is really not expensive and you won’t lose money when buying it!
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