Introduction: my country's two "failed wines" are not available for money when they are brilliant, but now they are no one cares about them. The current liquor market is really hard to get along with. There are many types that make people look dazzling. However, liquors like Mout

Introduction: my country's two "failed wines" cannot be bought when they are brilliant, but now they are no one care about them.

The current liquor market is really difficult to get along with. There are many types that make people look dazzling. However, liquors like Moutai are domineering for several years but still have a status, but some liquors are just "a flash in the pan". When they are hot, they are hard to find a bottle, but after the tempering of time, they slowly disappear... Just like my country's two "failed wines", they cannot be bought when they are brilliant, but now they are no one cares about them!

Why does this "failed wine" be described as fireworks? Because they once bloomed in that era, lit up the night sky and splendid the entire era. However, when the fireworks fade, what is left to people is just a short-term existence.

Because the liquor market is very selective today and people's consumption concepts have changed, the situation of "Thirty Years Hedong and Thirty Years Hexi" is also very appropriate to use it in liquor. Even the "re-making comeback" seems to be less confident. After all, the current liquor market not only depends on quality, but also requires publicity and promotion.

So, which one of the two types of liquors that were once hard to come by? Is there anything you've ever drunk?

. Ancient Road Jianghu 1800

Strong fragrance liquor has always been the mainstream of liquor in my country. Sichuan region has provided the foundation and opportunity for brewing. The strong fragrance Yiba Wuliangye is from Sichuan, and the ancient road Jianghu 1800 stands out among the countless people with its excellent quality. It is really not easy.

This wine is produced in Qionglai, Sichuan, one of the eight major base wine production areas in China. What's more, the winery is also a large manufacturer with decades of winemaking experience, and its technology and strength cannot be underestimated. The raw materials it uses are high-quality grains and grains from Sichuan, and the grain essence is extracted by ancient solid brewing techniques.

also blends the base alcohol essence for more than 1,800 days, which enriches the taste and adds the mature taste of the wine. This wine made through hundreds of processes has a mellow body and rich aroma. It has a thick and not strong mouth and a moist and comfortable taste. Many locals prefer it and think it is a rare good liquor.

However, the brewer adheres to the concept of "the fragrance of wine is not afraid of deep alleys", and is dedicated to improving the quality of the wine, but ignores brand promotion, so that his fame is still not very famous now, and he is even regarded as a inferior blended wine because of the outer packaging design of the light bottle.

2. Yaxijiao

As one of the rare rich-scented white wines in the precious school, Yaxijiao looks particularly prominent. Although it is rich in fragrance, it is more rich than sauce wine . This wine is very hydrated in the mouth, and the aroma of the lees reaches the nose. It tastes slightly astringent at the beginning, but the tail is sweet and refreshing.

The packaging design of this wine continues to be retro style, very ordinary and not high-end, so it has been neglected for many years.

So far, the two high-grade grain wines above are now unwilling to be concerned about for various reasons. I believe they cannot do without the following reasons. After all, today, when brand influence is emphasized, it depends on marketing, and word-of-mouth marketing alone is far from enough.

Reason 1: Focus on improving the quality of wine and ignore promotion

Nowadays, there are many marketing methods such as live streaming, advertising and promotion, and it has long passed the era of development through word of mouth. Therefore, although brewing wine with the original intention is an eternal principle, it is also necessary to take a two-pronged approach, pay attention to the promotion of brand influence, and increase popularity so that more people who love wine can understand it. This is the long-term way.

Reason 2: The change of inherent consumption concepts

Living conditions have improved, people's requirements for products are constantly increasing, and outer packaging design seems to have become the "first look". Those products that look tall and high-end are very eye-catching, thereby promoting purchasing power, but those products that do not pay much attention to packaging design have become "embarrassing" things.

Like white wine, it used to be a bottle of wine, and buying a bottle of wine would be a good wine. But now, although it has a bright appearance, it is difficult to taste the pure taste of the past.Therefore, the change in the inherent consumption concept is also a major impact.

Reason 3: Only know how to drink and don’t know how to drink

There are many people who drink, and few people who really understand alcohol. This is the current situation. Especially now that the liquor market is mixed, mixed wine and fake wine are constantly filling the market, as if you can only find a bottle of precious wine by practicing "fire eyes". However, after all, the first choice of grain wine is the top priority.

However, many people choose wines with extreme packaging and high price, or very cheap loose wines... Over time, the taste experience of the liquor cannot meet expectations. This is because blind selection has led to a decline in satisfaction with liquor, so you must know how to drink before drinking!