September 20, 2022 "Gusu Evening News" A06 edition
Yesterday (September 19), Ms. Pu, a citizen, held a box of 9 persimmon cakes and couldn't wait to taste them one spoon after another. The box of cakes in her hand, which is bright in color and dense in texture, is the "Permaceu Ruyi" tiramisu , which has been popular in the former business district recently. As the weather gradually turns cooler, in the ancient city, many dessert stores are actively launching various persimmon-flavored products to allow consumers to taste the "flavor of autumn", and they also get good results while being delicious.
very popular "Permaceutical Ruyi" dessert. Photo provided by the merchant
The persimmon tree at the entrance of the North Temple Tower is a well-deserved "Internet celebrity" in Sucheng autumn. Recently, desserts with persimmon themes have also become popular in the ancient city - 9 super large fresh crisp persimmon layered, with rich mousse plus finger biscuit . If you bite it, you will not only have the sweetness of the flesh, but also the mellowness of the cream and biscuits. There are 9 pieces per box of 99 yuan, and it can be sold more than 200 copies per day.
According to the store manager, a large part of the consumers who have visited the store recently are to buy this "persimmon and persimmon-themed dessert". "Permsay is a seasonal fruit in autumn. Persimmon-themed desserts are launched in season, which can give customers the freshest taste and let everyone taste the taste of autumn." Many customers enthusiastically shared this "persimmon and persimmon-themed dessert" on social platforms as soon as they walked out of the store. In the eyes of customer Chen Shuyu, in addition to liking the taste of persimmons, he also values the bright appearance and beautiful meaning of persimmons. "The 'persimmon' is good, the good 'persimmon' is good, and the 'persimmon' is good... It also gives me a good start while being delicious."
Ancient city, there are many desserts and drinks with persimmons as elements. In addition to persimmon cake, there are also persimmon coffee, persimmon mooncake, persimmon , Xue Meiniang , etc., which are all favored by young people. In this regard, Luo Yisi, a senior brand marketing expert at Suzhou , believes that more and more merchants have seen the importance of consumer emotional value and will become more diverse. The business slogan containing the homonym of persimmon fully mobilizes the emotional value of consumers, and the merchants play with the homonym of persimmon satisfy people's psychology of praying for everything to go well. (Reporter Wang Ke Correspondent Li Jia)
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