The master of the Changsha catering industry, if you want to eat better, come (Xuji Seafood), the low-key king?

Xu Ji Seafood was established in 1999. Its predecessor was a seafood food stall. The founder Xu Guohua was a seafood supplier. At that time, Xu Guohua saw the chaos in the catering seafood market, and sometimes he went to other restaurants to eat. There was a phenomenon of “lack of weight, stealing and replacing posts”, so I saw this chaos and demanded honest management, brought my brothers and sisters with my family, established a seafood food stall in Wujialing, Changsha, and became a pioneer. The model, so that customers are more transparent about prices, and the ingredients are fresh, and Xu Guohua also tasted the sweetness of honest management when he opened a store for the first time, and the whole city became popular as soon as he opened a store!

After two decades of development, Xu Ji Seafood has 50 direct-operated stores, and there are branches in domestic first-tier cities. Xu Ji Seafood is invited to participate in the gourmet dinner of the G20 Summit in Osaka. Lay the foundation of Kajianshi for entering the international market in the future!

According to statistics, Xu Ji Seafood has grown against the trend in the catering "cold winter" of the epidemic in 2020, with a turnover of 1.4 billion and all 50 stores are directly operated. The supply chain is re-run every time you go to a city. Ensure the quality of "fresh and live" ingredients!

With the graduation of [Mean Er Dai], they also returned to the big boat of Xu Ji Seafood. In 2015, the question of whether Xu Ji should make takeaway or not, "Mean Er Dai" and the "Old Master" have been discussing for a long time, experience The rich Xu Ji veteran believes that it should not be a takeaway, he thinks that it will lower the grade, and the taste is very different from that of dine-in, which will affect the taste and will affect the store’s business at that time. In the final discussion, it is better to do a takeaway to cater to Popular taste, re-developed different dishes, which can be taken out of the heat preservation box without changing the taste. In this respect, it has really done a lot of work, and finally it has become the top ten in Changsha takeaway sales!

Xu Ji Seafood’s direct marketing model pays more attention to internal training. A friend of mine has spent ten years as an apprentice and a chef in a restaurant. , Or company operation and management, most of which are internal promotion systems, which also shows that Xu Ji can train talents!