The "grilling" mode has been launched in many places, and "artifacts" for cooling off such as ice cream and wine have rushed to the best-selling list. Instant retail of "online ordering and hourly delivery to your home" has also become more popular due to its convenient attribute

This is just a microcosm of the surge in demand for ice-cold drinks since the start of this round of high-temperature weather. The instant retail model of "buy anytime, arrive within hours", with faster delivery speed and more convenient service experience, has become the mainstream choice for consumers to buy ice products and cold drinks, bringing with them the consumption of "hot" cold drinks and ice cream.

Jingdong Hourly Shopping and Jingdong Home data show that in the past week, sales of cold drinks and ice cream have continued to rise across the country. Popsicle sales increased by 189% month-on-month, ice cream sales increased by 109% month-on-month, and popsicles increased by 138% month-on-month.

Compared with the highly topical Internet celebrity ice cream, affordable ice cream from big brands is still the mainstream of ice cream consumption this summer. On the JD Hourly Shopping and JD Daojia platforms, hot-selling regulars such as Qiaolezi Cone, Yili Bitter Coffee, Kawaiiduo Cone, Helu Snow Ice Cream, Baxi Ice Cream , and Mengniu Green Mood have firmly dominated the sales volume this summer. TOP list. The top 5 ice cream ice cream sales brands are: Heluxue, Yili, Mengniu, Meifeng and Meiji.

Consumers from all over the world also show their preference for local time-honored ice cream brands. Northeast Big Board is more popular in the Northeast. Guangzhou consumers prefer Meifeng Ice Cream , while Xi'an consumers love the local brand Miqi (Maky). Arctic Yuanyang Ice Cream and Adzuki Bean Popsicles have become popular in Beijing. choice.

The demand for ice products has increased significantly. How to ensure that they do not melt during delivery? According to the relevant person in charge of Dada Express, since the beginning of summer, Dada Express has launched a series of measures to ensure the distribution of ice products, such as configuring insulated boxes, dry ice , ice bags and other cold chain packaging, so that consumers can enjoy the coolness Home-like taste and quality.

It is precisely because of the upgrade of distribution efficiency and distribution services that the summer ice sales in offline stores have also caught up with the express train of instant retail. Through the service model of "order online, ship in stores, and deliver within hours", it has changed the past. The offline single channel sales method brings new increases in users and sales.

The store manager of a supermarket that has launched JD Hourly Shopping said that their store’s sales of cold drinks, ice products, etc. have doubled compared with the previous week. Amid the continued hot weather, they will also increase the supply of cold drinks, ice products and other summer cooling products, and online sales are expected to bring higher growth.

There is no need to wait for drinks and fruits to cool down from the summer heat. Young people prefer "slightly tipsy" sparkling wine.

Not only ice cream, drinks, fruits and other summer cooling products are also very popular. The preference of the post-90s generation and Generation Z for “slightly sweet water” makes sparkling wine a new trend in cooling off this summer. On JD.com Hourly Shopping and JD.com Home, sparkling wine sales increased by 310% month-on-month. Sales of beer, a popular summer night snack, also increased by 74% month-on-month.Among

drinks, the sales of herbal tea increased by 201% month-on-month, the sales of refrigerated soy milk increased by 180% month-on-month, and the sales of refrigerated juice, carbonated drinks , etc. also increased by nearly 70%.

As the temperature rises, the immediate consumption demand for seasonal fruits in various places is also stronger. On JD Hourly Shopping and JD Daojia, the sales of longan increased by 510% month-on-month, grapes increased by 148% month-on-month, and seasonal fruits such as peaches and plums also doubled.

For Chengdu, which has been experiencing continuous hot and sunny weather since July, citizens have even greater demand for seasonal fruits. Durian, the "King of Fruits", ranks first in the country in terms of sales in Chengdu, with sales increasing by 930% month-on-month; watermelon, known as "a must-have for summer relief", also has sales increasing by 179% month-on-month.

Herbal tea, cold drinks, fruits and other summer-relieving foods, especially ice cream and ice cream frozen foods, have evolved from next-day delivery to hourly delivery, satisfying consumers' pursuit of "fast" high-frequency consumption products in summer, allowing consumers to enjoy the cold comfort. Coolness comes to your home instantly.