Today's ice cream is very different from the past.
Ice cream in the past was a three-color cup for 2 yuan a box, or a cream cone for 3 yuan. It has evolved into something like green tongue , Torch and other creative shapes, but today's ice cream has changed from a functional food to a leisure food regardless of season, such as kaidoo and Heytea joint model "Zhizhi Taotao", Zhongxue The "fragmented ice cream" launched by Gao and Luzhou Laojiao, etc., is not an exaggeration to say that it is a "fashion item" that is highly accepted by the people and suitable for all ages.
According to data from China Baked Foods and Sugar Products Industry Association , from 2019 to mid-2021, even if the epidemic is still there, the annual output of ice cream has not been affected, and the annual main business income is nearly 30 billion yuan.
It can be said that ice cream is a single product that ordinary people can afford at any time, no matter how the economic situation changes.
Chery named its new car Ice Cream. I wonder if this is also the reason.
Fashion items
Chery QQ has always labeled itself as a “fashion item” since it was launched in 2003.
This novel concept made Chery QQ immediately attract the attention of consumers. In 2006, QQ achieved annual sales of 150,000 vehicles, and in 2011, cumulative sales exceeded 1 million vehicles. In 2012, Chery QQ also occupied nearly 30% of the mini-car market with 144,000 units, breaking the joint venture brand's monopoly on the mini-car market in one fell swoop.
With a price of 30,000 to 40,000 yuan, cute and cute appearance and good quality, Chery QQ is popular all over the country. It is also the first single model among self-branded products to have sales exceeding one million, and it is a veritable "national car".
Chery issued a statement when the QQ was launched, saying that the low price of the QQ was due to the fact that the car was independently developed by the company, and consumers did not have to pay extra technology transfer fees when purchasing the car. This statement not only gave QQ a good impression in the minds of consumers, but also initially established the image of "Technology Chery".
For Chery, QQ is a well-deserved contributor, and it is also a "cow". It supports the R&D system of "Technology Chery" with a steady stream of cash flow , thus making Chery become the same as BYD and Geely. is a parallel independent first-tier car brand.
is just a 0.8L three-cylinder engine , no airbags, no automatic air conditioning, and no leather seats. It was nothing in that era, but as time went by, it became a problem. QQ officially ceased production in 2019. Chery QQ, with a total sales volume of more than 1.5 million units, has completely stayed in the past and become a classic.
But QQ’s economic benefits still remain in people’s minds, and Chery’s high nationality has never faded.
On the day Chery QQ ice cream was launched, Wuhu Binjiang Park was crowded with people. Thousands of people gathered together, holding their mobile phones, fireworks blooming in the sky, and the streets and alleys were plastered with slogans about the day's activities. To be honest, I haven’t seen such a scene of empty streets for a long time. Someone in the group said: It’s like celebrating the New Year.
Keep up the good work
This is not the first time that Chery has launched a mini-new energy vehicle. There was , Chery eQ, and then there was Chery Ant. This shows that Chery is still very determined to develop in the mini-car market.
Different from the previous two, Chery QQ ice cream is officially named "QQ". In fact, Chery officially regards Chery QQ as a product series, and the new car is the first product of the QQ product series, not only inheriting it The economical and affordable model also meets Chery's expectations for a new generation of national cars.
Chery QQ ice cream is divided into three versions, priced from 29,900 to 43,900 yuan. The battery pack is divided into two versions: 6 hours of slow charging with a cruising range of 120km and 8 hours of slow charging with a cruising range of 170Km. It is not a problem to meet daily requirements. Bao Siyu, general manager of Chery New Energy Automobile Co., Ltd., said: “Everyone can own a Chery QQ ice cream."
" This car can be a coming-of-age gift from parents to their children. As the first car in life, it carries the love of parents. It is not expensive and encourages children not to forget to struggle; it can also be a gift from a dad. Mom's pampering gift can protect you from wind and rain, keep you warm in winter and cool in summer. Hard-working mothers deserve this care. It can also be a filial gift from their children to their parents. It only costs 50 yuan per month for the ultra-low car cost and comfort. The driving experience makes the elderly willing to drive when buying groceries or picking up their children. "
Chery QQ Ice Cream and Chery QQ have the same high adaptability, but the difference is that Chery QQ Ice Cream adapts to the times and adds more rich configurations, such as tire pressure alarm, low-speed pedestrian warning system, automatic collision unlocking, etc. For To ensure vehicle safety, the doors are made of W-shaped anti-collision steel beams, 100% high-strength steel welded, the door panel steel beams are rolled as a whole, and the front longitudinal beams are equipped with energy-absorbing boxes, which can be called the benchmark in its class
and are indispensable in this era. The intelligent network connection system can now realize functions such as remote control of vehicles and vehicle condition reporting. In the future, with the support of the iCar ecosystem, it will also realize an ecological closed loop using cars as a carrier, including mobile phones, smart homes and other digital terminals, to provide users with a variety of services. The service value required by the scene.
Although the sparrow is small, it has all the necessary features. The Chery QQ car once captured the hearts of consumers with its lightness, economy, practicality and fun. Today, Chery QQ Ice Cream has also taken up this baton and intends to do so again. It has become a "fashionable item" that has swept the market.
The original intention remains the same
The popularity of the mini electric vehicle market in recent years has made many car companies envious. A large number of products are rushing to be launched. Of course, many have sadly left the market, but Chery QQ Ice Cream is still in the market. With the blessing of the brand and predecessor models, it has achieved good results.
In July last year, Chery QQ Ice Cream started its first blind order, completing a blind order of 10,000 and units in just 7 hours and 27 minutes. It lived up to Chery's high expectations. Pre-sales started on October 25, and 15,624 orders were received from the entire network within 24 hours. Including previous blind orders and small orders, Chery QQ Ice Cream had already received 63,479 orders before the new car was officially launched.
A senior executive of Chery New Energy revealed that Chery QQ Ice Cream has received more than 70,000 pre-orders. Chery's next core task is to fully ensure delivery. At the same time, he also said that dealers are very enthusiastic about Chery QQ Ice Cream. Enthusiasm, as of now, there are more than 1,300 in the country. “If we don’t suppress it, there will be more than 2,000 by now. "
When Chery QQ was launched, Chery once said: "As an independent enterprise, when Chery launches what kind of products depends entirely on market demand. For a product that is warmly welcomed by the market, Chery's mission is to produce more products with excellent quality, so that users can drive their favorite QQ, a fashionable and personalized car as early as possible. "Chery, which made its fortune in the mini car market, has returned to the mini car market. Although the past has gone with the wind, for Chery, the energy has changed, but the original intention has not changed. For Chery, such a grand occasion has not been seen for a long time.
(A mini program has been added here, please go to the car client to view it)
