Liquor plays an important role in China. It is not only an ancient drink with thousands of years of history, but also an important part of my country's economic development. It is even ubiquitous in our daily lives. Whether it’s for work and entertainment or during New Year’s holidays, liquor is a “tool” that we can’t do without.
It is precisely because of the growing public demand for liquor that my country's liquor market is also showing signs of "a hundred flowers blooming", with liquor brands of all sizes popping up like mushrooms after a spring rain in various regions.
But you will find that almost every province in our country has a well-known liquor brand in the country, such as Guizhou’s Moutai , Sichuan’s Wuliangye , Shanxi’s Fenjiu , etc. These are all household names in the country. liquor brand.
Guangdong is weaker in this regard. Although it also makes wine, it does not have a liquor that everyone knows. Of course, this does not mean that Guangdong does not have good wine.
Today I will talk to you about 3 types of Guangdong liquor. They are treasures in the eyes of local people, but they are not valued by people from other provinces, and they are really "failures".
【1】Jiujiang Double Steaming
Jiujiang Double Steaming is a black soy flavored liquor produced in Jiujiang, Guangdong.
Its raw materials are rice and soybeans. After it is brewed into rice wine, it is soaked in fat pork to make it exude a more unique flavor. Therefore, this wine is essentially rice wine, but because the taste is more unique than traditional rice wine, so The flavor is black bean flavor.
In Guangdong, Jiujiang Double Steamed Wine has a high reputation and can be said to be a typical representative of Guangdong liquor. However, this wine is only popular in Guangdong. When it goes to other provinces, almost no one will drink it.
[2] Hongli brand red rice wine
Hongli brand red rice wine is produced in Shunde, Guangdong. It is a flavored white wine.
The raw materials used in this wine are red rice and rice. It is brewed after multiple times of cooking and repeated fermentation. After brewing, fat pork is also added for soaking, but the taste is better than that of Jiujiang double steamed wine. It's light and elegant, with more rice flavor.
This wine is considered a specialty of Guangdong liquor. It is very popular in the local area. Most people use it for drinking, and some people use it for cooking. In short, its reputation is quite high, but it is not popular in other provinces.
【3】 Yubingshao
Yubingshao is produced in Shiwan, Guangdong. It is a soy-flavored liquor.
Yubingshao is the first brand to use fat pork to make wine. This is a major innovation, but it is precisely because of this innovation that Yubingshao is more unique, so it can have a place in Guangdong, where rice wine is everywhere.
Yubingshao is essentially rice wine, but because it is soaked in fatty pork, it has a unique taste. Guangdong is already rich in rice wine. Therefore, Yubingshao, which is innovative based on rice wine, can be said to be highly praised locally. .
These three liquors have a high reputation in Guangdong, but they are almost looked down upon by people from other provinces. In fact, this is understandable. Cantonese people like light food, so most wineries make wine to cater to the taste needs of local people, and the local people naturally also like it. Will like it very much.
It is different from other provinces. Most people from other provinces drink with the three mainstream flavors of "strong, sauce, and clear", especially the richer Luzhou-flavor wine and Maotai-flavor wine. For the lighter-flavor liquor, Is not interested.
In today’s liquor market, even though it is a less well-known liquor brand, as long as it is the mainstream Luzhou-flavor liquor and Maotai-flavor liquor, there seems to be a lot of room for development, such as Sichuan’s Xiaojiaolou.
It was not well-known in the early days and was considered a very niche brand in Sichuan. However, because its raw materials are made of high-quality cereal grains and brewed with traditional solid-state fermentation technology, the quality is very real.
And its taste is also the taste of pure strong-flavor liquor , with outstanding cellar aroma and aged aroma. With the dual blessing of high quality and pure taste, such a little-known brand is also very popular in other provinces. .
There is also Handong Master Liquor in Guizhou. Its manufacturer has always paid more attention to the quality of liquor rather than brand awareness, so it did not work hard to promote it, which resulted in its unknown existence in the early years. Although not well-known, this wine has left Guizhou and is very popular in Shandong. Of course, this is inseparable from the blessing of its own quality, and it is also inseparable from the promotion of "sauce-flavor craze", because sauce Flavor liquor has always attracted much attention, so this wine can enter the public's field of vision. In short, the quality of a liquor is naturally the most important. It can determine whether it can have a place in the market, but brand positioning is also particularly important. If it is too niche, the circle will not be large no matter how good the quality is. In this regard, What do you think? Feel free to share in the comment area.
