Qianjiang Evening News·Hourly News Reporter Zhou Xialin Correspondent Qian Feng Ru Yongzheng
Today (June 28) morning, in the hometown of Yangming, Shaoxing, a small Shaoxing wine tasting hall officially opened.
Why should this tasting hall be opened in Yangming’s hometown? What is the special connection between Mr. Wang Yangming and Shaoxing rice wine? Sun Aibao, chairman of
Shaoxing Rice Wine Group, said: "It is of special significance to open Guyue Longshan Shaoxing Wine Tasting Hall in Yangming's hometown. Mr. Yangming lived in Shaoxing, gave lectures in Shaoxing, and was buried in Shaoxing. Did he like it during his lifetime? Rice wine? Do you want to drink rice wine? "
Yangming’s Hometown Guyue Longshan Tasting Hall
has poetry to prove it. How much does Wang Yangming love drinking rice wine? It can be seen in "The West Lake Drunk Comic": "Don't guess when you are hiding in red makeup. You will know that the lotus flowers are blooming across the forest. You don't need to come when you are drunk. You will have the fragrant wind blowing on your face."
At that time, Shaoxing wine industry in the Ming Dynasty had already Unprecedented development made Shaoxing the center of rice wine brewing in the country at that time. It began to sell well within the region and at home and abroad, forming the saying that "Yuejiu is popular all over the world".
In addition to the Shaoxing Wine Tasting Hall in Yangming’s hometown, today, Guyue Longshan has opened 7 tasting halls across the country. This is the “Shaoxing Wine Tasting Hall” sounded more than half a year after the promulgation of the “Shaoxing Rice Wine Protection and Development Regulations” Assembly call."
"Where there is traffic, there is Shaoxing rice wine." These seven Shaoxing wine tasting halls are located in the hometown of Yangming in Shaoxing, Keqiao Ancient Town, Anchang Ancient Town , Shengzhou urban area, Linyi in Shandong, Nantong in Jiangsu, and Yuecheng Shuigou camp. Three of them are located in scenic spots and one is located in the community. The tasting halls are all located in downtown areas or urban core areas. The tasting halls display Shaoxing rice wine culture and high-end rice wines such as "Only This Sapphire". The opening of 7 tasting halls across the country reflects the trend of Shaoxing rice wine becoming high-end and deeply nationalized in recent years, making it closer to consumers.
Keqiao Guyue Longshan Tasting Hall
It is understood that in order to promote the protection and development of Shaoxing rice wine, the "Shaoxing Rice Wine Protection and Development Regulations" that came into effect on October 1 last year stipulates: Support Shaoxing rice wine production enterprises and operators, and the industry The association has set up Shaoxing rice wine tasting halls and flagship stores in large and medium-sized cities, and relied on major festivals and events to promote Shaoxing rice wine as a whole. In the past year since the regulation was implemented, Guyue Longshan has accelerated the pace of opening tasting halls across the country, and has opened tasting halls in Aksu, Xinjiang, Shiyan, Hubei, Shenyang, Liaoning, Ningbo, and other places.
Anchang Ancient Town Guyue Longshan Tasting Hall
Yellow wine is the world’s oldest grain-based wine, among which Shaoxing rice wine is an outstanding representative. Rice wine is also known as a wine with more Chinese culture, a wine that is more suitable for the Chinese body, and a wine that is more relevant to the Chinese people. Wine pairing with Chinese food. The Shaoxing Wine Tasting Hall combines Shaoxing rice wine culture with local dishes, bringing consumers an immersive experience in the form of "culture + wine + food". Up to now, Guyue Longshan has opened 30 tasting halls across the country, ranging from Jiangsu, Zhejiang and Shanghai in the east, Aksu, Xinjiang in the west, Tianhe, Guangzhou in the south, and Changchun, Jilin in the north.
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