1. "Through the century, glorify a hundred years"
100 years of magnificent waves, 100 years of changes, 100 years of hard work, 100 years have left behind generations of Mongolian kings to move forward courageously, and also left Mongolia The honor and harvest that the king is proud of. On September 25, the "Mongol King Centennial Celebration" was grandly held in Tongliao City, Inner Mongolia.
Bai Guoyi, Chairman of Inner Mongolia Mongolia King Industrial Co., Ltd.
The theme of this celebration is "Crossing the Century, Glory for a Century". Wonderful sessions such as the Fuhexiang thematic forum, the thick sauce Fuhexiang tasting dinner, etc., fully explained the glorious history of the Mongolian king's centuries of struggle. At the same time, the organizer also organized professional summit forums such as product forums, brand forums, moments of glory, and big-name personalities dialogues, inviting experts and scholars from all over the country to gather together to deeply interpret the innovation and inheritance brought by the King of Mongolia to this era.
The opening ceremony of the Mongolian King Cultural Center was also held in the afternoon of the celebration. The Mongolian King Cultural Center is located at No. 999 Minhang Road, Tongliao, adjacent to National Highways 304 and 111, with a construction area of more than 4,600 square meters and a total investment of nearly 30 million yuan. The Mongolian King Culture Hall is positioned as an experiential corporate culture hall, aiming to show consumers the legendary Mongolian Yuan culture, the long-standing Mongolian wine culture, and the Mongolian king culture. Through the immersive experience of consumers, it will be built into a venue platform integrating exhibitions, visits, experiences, souvenirs and product sales. The cultural hall is divided into four functional areas: Mongolian Wine Culture Exhibition Hall, Bright Inner Mongolia Magic Korqin Exhibition Hall, Mongolian King Wine Culture Exhibition Hall, and Mongolian King Factory Store.
Bai Guoyi, chairman of Inner Mongolia King Industrial Co., Ltd., said in an interview with reporters,The company adheres to the quality policy that customers are eternal, quality is transcendence, service is the key, and development is the goal. It uses strict control of raw materials, technological transformation, product upgrades, and information technology as means to promote ecological winemaking, build the most beautiful green winery, and firmly use 'Liangxin' and ingenuity provide the society with safe and high-quality food. Standing at the new century-old starting point, we will continue to tell the story of the national brand and make the company bigger and stronger. takes quality as the foundation, innovation as the core, and digitalization as the wings The grassland, the fragrance of the world, the fragrance overflows the five continents. At the same time, with consumption upgrades, technological progress, marketing innovations, and crowd extension, we expect that the next century will be more exciting and make greater contributions to the economic and social development of the autonomous region.
2. Innovation and quality as the basic core, digitalization helps the king of Mongolia set off again
Mongolian King Liquor also launched a true vintage appreciation-grade wine, which was produced by a national master brewer. Choose a variety of old wines from the Mongol King’s cellar for at least five years to blend. Use old wines to blend old wines without adding any alcohol or flavor. The resulting wines are mellow and have a natural taste, soft and sweet, and the aging fragrance is elegant. It is specially launched for high-end drinkers. Appreciation of the true vintage. The product focuses on five values:
First: scarcity. Entering the altar with real vintage old wine can meet the outstanding quality needs of high-grade people.
Second: complexity. The national master brewer is blended in small batches, not mass-produced, and all craftsmanship pursues the ultimate.
third: artistry. Exclusive pottery altars and sealed accessories are very artistic.
Fourth: value-added.Really old wine, limited production, and not in circulation. Feng altar puree is more expensive year by year.
Fifth: privacy. Fengtan wine is a kind of circle culture. The king of Mongolia uses special management to ensure the privacy of consumers.
In terms of digitization, the King of Mongolia has fully applied Miduo's big data engine system to provide digital marketing capabilities for products and marketing, and set sail in an all-round way! In Mongolian King products, there are triple laser anti-counterfeiting codes, from the box to the bottle body to the lid, the three codes are combined to ensure that the products in the hands of consumers are authentic Mongolian King wine . On the bottle cap, one item and one code are assigned. Through this code, users can accurately reach and market, and feed back the brand and channels.
At present, every bottle of Mongolian king wine can be traced to the source, consumption can be directly reached, and online and offline can be linked, which realizes the "digital" linkage between the B-end and the C-end. How did the King of Mongolia realize the digitalization of full-link marketing? We need to divide it into three parts to see:
1. Information platform empowers channel digitization
The intelligent system of intelligent inventory of Mongolian wine business has been realized at the same time. Information management such as management and control, terminal order placement, and all aspects of service partners, with the help of digital tools to make terminal work simple and efficient.
2. Push from the B-side informatization to the C-side reach
The traditional terminal channel terminal finds consumers by means of shop display.Without a connection, the terminal interception efficiency continues to decline; without a connection, the brand's marketing will always be fished in troubled waters.
Mr. Jia Lijun, General Manager of Mongolian King Information Platform Company, shared: " Mongolian King Information Management Platform is not just a simple tool empowerment, but a real system empowerment. It changes Mongolia Wang Liquor’s sales model links the core consumers of Mongolia Wang Liquor, and what has changed is the market operation and customer service capabilities of Mongolia Wang Liquor." With an anti-counterfeiting barcode that needs to be scratched off and the traceability marketing bottle code are connected behind the information platform for product traceability and the intelligent marketing platform for consumer privatization. Scratch off the anti-counterfeiting barcode to verify the three-code verification of the bottleneck and the box body's anti-counterfeiting code.
The traceability marketing code is the digital marketing ability that the King of Mongolia gives products to reach core consumers. After scanning the code, consumers can not only trace the factory information of each bottle of wine, but also form an online connection with the brand owner. The QR code is used as the product entrance, through resource exchange and cross-border cooperation, to achieve official micro-channel flow and interaction with consumers; consumers directly participate in the award redemption online, solve the traditional award cover recycling and false cover problems, and greatly save marketing costs .
3. BC interconnection, data tracking
After reaching the core consumers,The King of Mongolia opened up the data link between the channel end and the user end, forming a closed data loop. To put it bluntly, consumers have the final say by scanning the QR code for how the terminal sells.
Each code corresponds to the consumer's user consumption behavior data. A large amount of user raw data is collected through one bottle and one code, and the enterprise user profile and big data center are further established. By analyzing consumer buying habits, Consumers provide personalized products and services, and terminal distribution fission provides strong support for marketing capabilities.
Powered by the big data engine, Mongolian King Wine builds a scene-based experience based on its products, IP-based communication, and how high-end consumers form high-end cognition. Coupled with the empowerment of digitization, we can achieve clear consumer goals, targeted and precise expenditures. Digital marketing realizes cost reduction and efficiency increase of Mongolian King Wine!
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