Hello everyone, this is Jibai brand control. With the development of economic globalization, is becoming faster and faster, many domestic goods flow into foreign markets for sale. However, due to the current complex international e-commerce market environment, there are more or less problems in online sales, such as sellers dumping at low prices and hot-selling products encountered counterfeit goods. So how can products effectively control their prices abroad? How to control the price? This article will analyze and provide solutions to these issues.
1. Reasons for the chaotic price of goods in foreign markets
Nowadays, many domestic brands have authorized agents overseas, niche brands mostly adopt the general agent model, while large brands open direct-operated companies. In fact, from the perspective of online channels, foreign brands have low prices. The main reasons are: some individuals or small enterprises purchase related goods at low prices in China, and then ship them overseas for sale, as well as strings of from other channels;
In addition to this, there is another factor that must be mentioned related to the domestic market environment - fake goods. The circulation of counterfeit and inferior products with extremely low cost and counterfeit sales abroad in a sense has damaged the image of domestic brands overseas, and seriously affected the sales of brand agents and infringed on the legitimate rights and interests of the brand.
2. What should we pay attention to when protecting our rights in foreign trade brands
1. If a product wants to be protected abroad, it must first register and apply for an international trademark. There are three ways to apply for international trademark registration: 1) International registration of Madrid trademarks;
2) Single country trademark registration;
3) Alliance-style trademark registration (such as EU and AU).
The easiest of these is the Madrid trademark registration.
2. What is Madrid trademark registration
Madrid trademark international registration refers to the process of the enterprise as a trademark applicant himself or through a well-known domestic foreign-related lawyer firm and agency to submit an international trademark application to the Trademark Office International Department, and then the Trademark Office International Department will transfer the trademark registration application to the trademark review department of other countries through World Intellectual Property Organization (hereinafter referred to as WIPO) to the trademark review department of other countries
3. How to effectively control the price of products abroad
1. Trademark complaints: Under the premise of unauthorization, as long as the brand-side trademark keywords and similar graphics appear in the seller's store and product page, they can complain in the name of trademark infringement.
2. Copyright complaint: Whenever there is no authorization, as long as the brand's official picture appears in the seller's product description, it is a copyright infringement.
3. Fake goods comparison: Ask professional institutions to appraise by purchasing, or use other methods of authenticity and false comparison to make a counterfeit complaint. Fighting against counterfeiting abroad is often very strict, and a heavy penalty is directly imposed when found.
4. Other methods, different measures are taken according to actual conditions. Many rules for foreign e-commerce platforms are different from those in China. You must learn to choose methods flexibly.
