Hello everyone, this is Jibai brand control. When the brand finds that there are chaos such as low prices, infringement, counterfeiting and other products on the market, it means that the brand should protect the rights and control the prices of the merchants on the market. So how should these random price control be effectively controlled? Let’s talk about it to you below and let’s take a look.
1. How to effectively control the price of the product?
1. Platform Intellectual Property Complaints
Nowadays, mainstream e-commerce platforms have intellectual property protection backends, and some complain through email. For example, Pinduoduo, Alibaba , JD , Douyin , etc. are all OK. The complaint methods for intellectual property complaints include trademark infringement, copyright infringement, picture theft, and patent infringement. The qualifications that need to be prepared include trademark certificates, official websites or flagship stores, product original pictures and highlights, work registration certificates, and patent certificates (non- invention patents require patent evaluation report). First register an account on the platform, and then you can file a complaint.
2. Fake complaints
Fake complaints are also on the intellectual property complaint platform. Generally, there are complaint channels such as purchasing and appraisal, not producing, comparison of real and fake goods, counterfeit factory names, and other complaints. But one thing to note is that due to the integrity of the brand’s intellectual property account, some channels may not be opened. At present, the most common thing to use is to purchase appraisal, which means to buy back the product that is linked in violation of regulations and make an appraisal report to determine the product as fake. This complaint method involves buying goods, so the cycle is relatively long and is generally only used for stubborn stores.
3. Legal means
can find a platform to disclose seller information, collect seller infringement evidence, do notarize, and send lawyer letters to warn offline. If the other party does not correct the problem, it can be resolved by litigation.
4, and finally I suggest that brands can find a third-party price control company when making intellectual property complaints. There is no need to pursue the complaint success rate in the early stage. First, maintain the complaint success rate of intellectual property accounts. For example, Alibaba platform has its own integrity account system. Adding the integrity account will be better for each complaint, complaint review time, and complaint pass rate will be better than non-integrity accounts. In this way, the later price control work can be achieved twice the result with half the effort.
2. The necessity of brand price control
1. If the price of a product is too low to be sold online, then most consumers may suspect that it is a fake, a fake sold under the name of the brand. Then in the consumer's perception, they will lose trust in the brand. If they don't know which ones are real and which ones are fake, they may choose to give up buying this product. If brands let this phenomenon go, they will continue to lose customers.
2. If a product is sold in the market far below the brand's guide price, merchants will affect the sales market of all agents in order to increase volume, which will inevitably lead to price competition among agents, and in the end it may lead to chaos in the market price system of the entire brand and damage the interests of agents and brands. Attention to low prices means paying attention to the survival of brands and respect for the market. We hope that the phenomenon of low prices and random prices will be effectively controlled, and we hope that every brand can have a healthy online channel order.
