China News Service, October 21 (Dong Wenbo) "There is no problem for factory stocking during the World Cup ." An operator of a beer company introduced this in an interview with China News Service.
According to the schedule, the opening match of 2022 Qatar World Cup will officially begin at 19:00 on November 20 (0:00 on November 21, Beijing time). Entering the one-month countdown, in addition to the 32 teams in the final circle, many A-share listed companies are also actively "preparing for the battle".
sponsorship, endorsement, cooperation
" Messi C Ronaldo's curtain call battle", "first winter in the northern hemisphere", "first time in the Middle East" and other tags, making Qatar World Cup attract a lot of attention. As a popular event in the sports world, the World Cup is also a marketing event.
There are many Chinese brands among the sponsors this time, and Hisense is one of them. In April 2021, Hisense announced that it had reached a cooperation with FIFA and officially became the official sponsor of the Qatar World Cup. This is also its second sponsorship after 2018 Russia World Cup.
Source: Hisense Group official website
Hisense Home Appliances stated on the interactive platform on October 14 that Hisense Group is a global sponsor of the 2022 Qatar World Cup. The company is focusing on sports marketing to help increase brand image and market share.
In addition to the official sponsor, there are also national team sponsors and star endorsements.
On September 29 this year, Yili reached a strategic cooperation with the German national football team. This is the fourth national football team signed after Argentina , Portugal and Spanish national teams. Not only that, Yili has successively announced that many stars of Ronaldo, Beckham, Neymar , Benzema have become brand spokespersons. Yili Co., Ltd. said that it will conduct various marketing methods around the World Cup in the future.
Wanda Hotel and Resort are the official partners of the hotel industry in the Qatar World Cup. Wanda Movie stated on the interactive platform that the company is actively promoting related businesses. At present, the subordinate game company Mutual Love Interactive Game "Future Football" has reached a strategic cooperation with international football coach José Mourinho .
There are also many listed companies that have cooperated with this World Cup in many aspects.
Zhouming Technology said that as the supplier of LED large-screens for the 2022 Qatar World Cup, it provides LED light display products and solutions for the final venue Lusail Stadium. Alto Electronics said that it has provided video products and solutions for the 2022 Qatar World Cup Asian Budget Competition (Top 40 Tournament) China events, etc.; several new LED TV studios created for Qatar TV have been put into use.
Yutong Bus stated that in 2020, it signed a contract with Qatar National Transportation Company for supply and service of 1,002 2022 Qatar World Cup vehicles through online use, with a total order amount of nearly 1.8 billion yuan. Songzhi Co., Ltd. said that domestic bus companies will provide large and medium-sized passenger car air conditioning products for this year's Qatar World Cup.
"Double Eleven" superimposed on
In the eyes of senior fans, the World Cup without beer is incomplete, and even this time the host Qatar has made concessions to the control of alcohol .
Most Chinese fans will choose to watch the game in bars, dining places or homes. During the 2018 World Cup in Russia, data released by JD.com and Meituan jointly showed that the number of orders to bars, KTV and other entertainment venues on weekend nights increased by 14% compared with weekdays, and the number of bar orders increased by 15% compared with weekdays. Beer orders on JD.com's platform increased by 60% month-on-month; on the night of the World Cup opening match, Meituan Takeaway Beer sold more than 280,000 bottles.
Huajin Securities pointed out in the latest research report that the prices of packaging materials such as aluminum cans, PET have fallen, and the cost-side pressure of beer companies has gradually eased. With the start of the World Cup at the end of November, beer sales in the fourth quarter are expected to increase well year-on-year , and the industry's revenue and profits will be well repaired.
It is worth mentioning that this year's "Double Eleven" pre-sale was officially launched on October 20.Pinwo Food said that the World Cup has a positive impact on beer, and the World Cup period coincides with "Double Eleven". The market combined with positive factors may be beneficial to the beer category.
Lehui International's 30-kilometer fresh beer operator told China News Service that the World Cup plus "Double Eleven", "We estimate that the off-season in the traditional sense of previous years will be delayed in part of the time. will not be fully produced in previous years, but this year, the full production was arranged when the output value demand was formulated. "
The operator introduced, "The factories that were put into production include Ningbo factory and Shanghai factory. The new Changsha and Shenyang factories have been put into production in September, with annual output value. It has added about 20,000 tons. There is no problem with the stocking of the factory during the World Cup. " "The company is preparing for offline store terminal activities related to the World Cup, and there will be certain online arrangements, which are still under discussion."
Lanzhou Yellow River also stated that the promotion plan has taken into account the factors of the Qatar World Cup, but due to the recent outbreak of the local market epidemic, the company will mainly target offline drinking scenarios and select appropriate time and region to carry out World Cup-themed promotion activities.
peripheral products
What happened in the world, Yiwu knows, and Yiwu is also present.
In fact, as early as April and May, Yiwu had entered the "World Cup" time. The trophy, cheering sticks, football and other peripheral products produced by local cultural and sports products manufacturers were sent to Qatar, Indonesia , Germany and other countries.
Small Commodity City recently said on the interactive platform that has recently seen orders for goods around the World Cup by Yiwu market operators, including jerseys, horns, whistles, etc. . The company provides it with online transactions, warehousing and logistics, fulfillment services, etc. Currently, Yiwu has opened a "Qatar World Cup" logistics line, and it only takes 20 days to ship the goods to Qatar.
Source: Shanghai Stock Exchange e Interactive
According to statistics from Yiwu Customs, in the first eight months of this year, Yiwu exported 3.82 billion yuan of sports goods and 9.66 billion yuan of toys. Exports to some regions with high popularity in the World Cup increased significantly, with exports to Brazilian of 7.58 billion yuan, an increase of 56.7%; exports to Argentina of 1.39 billion yuan, an increase of 67.2%; exports to Spain of 4.29 billion yuan, an increase of 95.8%.
In addition, Chuangyuan Co., Ltd., located in Ningbo, Zhejiang, also stated that its subsidiary Heyuan Textiles and World Cup related products include: flags, scarves, fans' hats, bundle pockets, etc.
and the peripheral products of listed companies are relatively "high-tech".
According to Star Hui Entertainment , the company's Espanyol Club cooperated with official sponsors in September 2021. It launched the NFT product Parrot Coin based on blockchain technology . It plans to issue 50 million s, and the first batch of 20 million were issued at a price of 0.1 euros. In May this year, the Espanyol Club released two batches of NFT, a total of 700 parrot images, through Fayre, a global NFT community for brands and fans. (China Business Network APP)
