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-Latest Financing -
Snack Chain Brand New Pai Raids received another 30 million A+ round financing
Picture source: Brand official
Recently, the snack chain brand New Pai Raids completed A+ round 30 million yuan financing, and the investor was Youneng Capital. The financing funds will continue to be used in the construction of brand model stores, supply chain upgrades, digital system construction and operation middle platform construction.
New Patriot is a snack chain brand. The company takes hot products as the core and has a rich product line. With high gross profit, it greatly improves the profitability of a single store. The hot products include durian stinky tofu.
Editor's comment:
catering track has always been in full swing and competition is fierce. New-style rampage story entered the market with the niche category of durian stinky tofu, bringing users a new dietary experience, and naturally gaining the attention of a group of loyal fans and investment institutions.
-IPO news-
BOSS Direct Recruitment Hong Kong Stock Exchange submitted its prospectus
Day ago, BOSS Direct Recruitment substantial holding company KANZHUN LIMITED (BZ), submitted a prospectus to the Hong Kong Stock Exchange, intending to apply for a dual major listing on the Hong Kong Stock Exchange.
BOSS Direct Recruitment was listed on on on the New York Stock Exchange on June 11, 2021. Its total market value is US$6.837 billion. As a recruitment tool for BOSS to chat with job seekers, BOSS Direct Recruitment improves the efficiency of recruitment and search by removing intermediate links, matching resume + behavioral data, and allowing great people to get more high-quality opportunities faster.
Editor's comment: The emergence of the dual major listing wave of
can be said to be the initiative of Chinese stocks listed in to adapt to the complex market environment, and it is also the win-win result of the Hong Kong Stock Exchange's open arms to welcome new economy and technology companies. BOSS Direct Recruitment submitted its prospectus this time is a decision made by the Hong Kong Stock Exchange to respond to market changes.
Jiaoxia Update Prospectus
Picture source: Brand official
A few days ago, Jiaoxia Holdings Co., Ltd. updated the prospectus book to the Hong Kong Stock Exchange, continuing to sprint for the first outdoor stock in the city.
Banana Umbrella is a leading high-quality urban outdoor brand, committed to providing outdoor functional products with innovative technology and aesthetic design. It includes the banana Umbrella professional sunscreen umbrella brand, Weiwu Beijia personal health and beauty care brand, Kela smart kitchen appliance brand, fry food platform, etc.
Editor's comment:
sun protection products are just the starting point for exploring urban outdoor lifestyles under the banana. As the customer base gradually grows, the categories under the banana continue to expand, and the repurchase rate of its Tmall flagship store has also continued to rise. After its listing, the brand will usher in a higher stage of development.
-acquisition dynamics-
USHOPAL acquires British high-end skin care brand Ou Zhenting
Picture source: Brand official
Recently, China's high-end beauty brand group USHOPAL announced the acquisition of British national treasure luxury protection brand ARgENTUM Ou Zhenting.
Ou Zhenting was founded in 2011 and has now created a complete product matrix including creams, oils, water, and milk, as well as perfumes that combine the five elements, to skin care instruments, aromatherapy and body care, etc.
Editor's comment:
Through this acquisition, Ou Zhenting has created experience in luxury beauty products, accumulated technological formula patents, world's top raw materials, formula reserves and supply network, which will further improve the USHOPAL Group's high-end beauty brand building, R&D and supply chain capabilities.
Italian underwear group Calzedonia acquires majority stake in luxury brand Antonio Marras
Picture source: Brand official
Recently, Italian underwear group Calzedonia announced the acquisition of 80% of the shares of luxury brand Antonio Marras, aiming to strengthen Calzedonia's positioning in the high-end market.
Calzedonia was founded in 1986. It mainly sells hosiery and swimwear for women, men and children through a franchise network. It owns brands such as Calzedonia, Intimissimi, Tezenis and Falconeri. Antonio Marras is a fashion brand founded in 1999 by the designer of the same name.
Editor's comment:
For many years, Antonio Marras has been in financial difficulties.Through this acquisition, Calzedonia will hold a majority stake in the brand, and the group will also enter a completely creative new field, while further supporting Antonio Marras to continue to achieve outstanding results in the art world.
-Brand News-
Xiaohongshu Internal Test Voice Live
A few days ago, according to Tech Planet, Xiaohongshu is internal testing of the new function "Voice Live", focusing on audio socialization. The internal test page of
shows that a new entrance is added to the home page, and you can directly enter the voice live page. Each user can create public rooms, topics including travel, workplace, artistic trends, etc. In addition, users can make an appointment in advance to join topics of interest.
Editor's comment:
Xiaohongshu, as a content community product, has rarely launched user social products before. Compared with other independent audio social products, Xiaohongshu's new features are mainly to increase its community attributes.
Heytea launches real fruit peeling transparent window
Picture source: Brand official
Recently, Heytea launched real fruit peeling transparent window in stores in many places, which can intuitively see Heytea employees peel, core removal, diced, pounded fruits and other production processes. Consumers can also intuitively understand which fruits are prepared by the store, the appearance and maturity of the fruits.
At present, the Heytea Real Fruit Real Estate has been launched in more than 50 stores in cities such as Beijing, Shanghai, and Shenzhen, and other stores are also being promoted one after another.
Editor's comment: The intraroll of the new tea drink brand continues to the operation steps. Heytea will display the real fruit transparent window in front of consumers, which can make people feel more trust in the brand.
-brand new-
Otter tton launches the autumn and winter warm drink series and fruit tea snack
Picture source: Brand official
Recently, Otter tton launches the autumn and winter limited warm drink fruit tea series, including two products: cinnamon blood orange and thorny ginger, as well as fruit tea snack chia seed crisp, creating an office Kuaishou afternoon tea scene for more young people. Currently, cinnamon blood orange has been launched in the Otter Ton Tmall flagship store, and thorny ginger will be officially launched at the end of October.
The two flavors of cinnamon blood orange and thorny ginger are launched this time. One uses the aroma characteristics of Western spices and the other combines traditional Chinese-style cold-repellent food to provide consumers with a better warm drinking experience. You can also drink a cup of delicious and warm fruit tea in autumn and winter. In addition, Chia Seed Crispy Crispy 0 is added with sucrose, which is rich in dietary fiber, and freeze-dried jasmine tea powder is also specially added.
Editor's comment:
As the pioneering brand of super instant freeze-dried fruit tea, Otter Ton is committed to creating a free life for consumers. As the temperature drops sharply as autumn and winter limited warm drink fruit tea series can bring more warmth to people.
-Personnel News-
Wang Jingying will re-serve as Starbucks China CEO
Picture source: Brand official
October 11, Starbucks China announced that the company's current chairman Wang Jingying will re-serve as STARBAC China CEO, and Cai Deju, currently CEO of Starbucks China, will plan to start a one-year coffee holiday. Wang Jingying joined Starbucks in January 2000. She has served as the president of Starbucks China since 2011, was promoted to CEO of Starbucks China in 2016, and became the chairman of the newly established Starbucks China in 2019. On October 1, 2021, Wang Jingying stepped down as CEO of Starbucks China and continued to serve as chairman of Starbucks China.
Editor's comment:
Starbucks China is also facing severe challenges with confidence. In the market environment with many opponents and fierce performance, it is still unknown whether Wang Jingying can lead Starbucks China out of the predicament in the future.
-Fashion Trend-
Luxury e-commerce platform Farfetch Open cryptocurrency payment
Image source: Brand official
Recently, the luxury e-commerce platform Farfetch announced that it would accept cryptocurrency payments, including six virtual currencies , including Bitcoin (BTC), Ethereum (ETH), and US dollar stablecoin (USDC).
The service is for 37 countries around the world. Consumers can purchase goods in cryptocurrency on the fashion boutique website Farfetch, and they can complete the payment by simply scanning the QR code at checkout.
Editor's comment:
Farfetch has become the latest luxury company to open crypto payments after Gucci, Balenciaga and other brands. As the signator of the Crypto Climate Agreement (CCA), Farfetch's move is conducive to promoting sustainable development innovation.
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