"The integration of digital economy and the real economy is actually to empower and innovate the physical industry through digital technology . From the perspective of technical depth, the most significant results should be the technology-based fields, such as manufacturing; from the perspective of data volume, it is the high-frequency application fields, such as local life." On October 25, Zeng Kui, vice president of Jiaozi Digital Technology, sighed to the Red Star Capital Bureau.
digital real integration to build a digital China. The "2022 Red Star News·China Western Digital Economy Summit" hosted by Chengdu Media Group and hosted by Red Star News·Red Star Capital Bureau will be held in Chengdu on October 27. On the eve of the summit, the Red Star Capital Bureau interviewed Zeng Kui, vice president of Jiaozi Digital Technology, to discuss the development of digital economy industries in the central and western regions and the greatest possibility of integration of digital reality.
↑ Zeng Kui Photo provided by the interviewee
Red Star Capital Bureau: How to understand the welcome words of "Jiaozi Digital Science and Technology" "promote business progress with the digital economy"?
Zeng Kui: "promote business progress with the digital economy" is our mission. The business here is mainly offline entities, which refers not only to single point-shaped merchants, local business districts, but also to a network-shaped urban ecology. In the past decade, offline entities have suffered from the Internet. However, under crisis, there are often opportunities. When the world is facing profound changes in consumer behavior and huge changes in the consumer market, offline business digitalization has become the only way to channel . Whether it is a single store or a business district, in the future, it will be based on refined operations and management based on data technology, with users as the core, data as the link, optimized design based on data insights, people-oriented and experience as the king, so that we can truly gain differentiated competitiveness.
When digital technology breaks the boundaries of the industry and the new and old forces are integrated online and offline, wherever the users are, the boundaries will be. 's pursuit of user value and finding growth space based on the digital main line will also be the theme of the future of digital business.
Red Star Capital Bureau: What regional advantages and development opportunities do the western region have in terms of digital economy?
Zeng Kui: Hainan has a high degree of openness in policy, and has scenario advantages in cross-border data, blockchain and other application scenarios. It is backed by Daya Bay, and has certain location advantages. Hainan Coconut Cloud Network Group was attracted to Chengdu by investment last year and launched Jiaozi Digital Technology. It was precisely because it saw the vast offline physical market space in the west. To integrate digital and physical industries, it had to lean over and work hard into the physical market. At the same time, in recent years, these cities in the western region have attracted a large number of young talents, which is also a key factor required for corporate development.
Red Star Capital Bureau: In which field is the most likely to make breakthroughs in the integrated development of the digital economy and the real economy?
Zeng Kui: The essence of the integration of digital reality is to empower and innovate the physical industry through digital technology. From the perspective of technical depth, the most significant results should be the technology-based field, such as manufacturing; from the perspective of data volume, it is a high-frequency application field, such as local life, especially catering. This is also the reason why Jiaozi Digital Technology chose to use the catering field as an entry point to realize the mission of "let the digital economy promote commercial progress".
Red Star Capital Bureau: What are the characteristics of the fields that can achieve the integration of digital and real development? What are the main paths to achieve?
Zeng Kui: The rapid growth of information density.
The physical industry has experienced an exponential increase in data information, and this field will produce a digital economy. Accompanying the increase in data is the formation of network connections between nodes, greatly improving the degree of connection. When an entity is digitized, artificial intelligence technology can be used to optimize in time and space.
The increase in information density, network-style connections, and space and time optimization have become several key variables that need to be grasped after digital technology is applied to the real economy and transformed into the digital economy.
Red Star News Reporter Yu Yao Zhang Luxi
Editor Yu Dongmei Yang Cheng
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