Author丨Liu Ningxin
Edit丨Li Zhen
Picture Source丨TuChong
On the morning of October 9, the 132nd China Import and Export Commodity Fair (Cantonese Fair) Media Briefing Conference was held in the Canton Fair Exhibition Hall . Xu Bing, spokesperson of the Canton Fair and deputy director of the of the China Foreign Trade Center, said that the preparations for the 132nd Canton Fair are progressing smoothly and will be opened online on the morning of October 15.
This year's Canton Fair is themed "Unicom Domestic and International Dual Circulation ". The exhibition content includes three parts: online display platform, supply and procurement docking services, and cross-border e-commerce zone . It has columns such as exhibitor exhibits, virtual exhibition halls, exhibitor online display, news and activities, conference services.
Among them, export exhibition has 50 exhibition areas based on 16 categories of goods, and 6 categories of imported exhibitions are classified into the corresponding exhibition areas for exhibition. The upload of exhibit information of exhibitors was launched on September 15. As of now, has uploaded more than 3.06 million exhibits, setting a record high.
Export Exhibition Exhibitors increased by about 40%
This year's Canton Fair expanded the scope of exhibitors. In addition to the 25,000 companies participating in the original physical exhibition, all of them were launched online for exhibitions, further relaxed the participation applications and expanded the scope of benefiting enterprises. Up to now, there are 34,744 exhibitors participating in the Export Exhibition, an increase of about 40% over the previous session, and 416 exhibitors participating in the Import Exhibition, from 34 countries and regions.
In addition, this year's Canton Fair will continue to set up a special zone for "rural revitalization" to link the cross-border e-commerce comprehensive pilot zone and some cross-border e-commerce platforms to carry out synchronous activities.
At this Canton Fair, many high-quality enterprises with both strength and characteristics will appear in the market. Among them, there are 2,094 brand enterprises, and more than 3,700 enterprises with national high-tech enterprises, Chinese time-honored brands, China Customs AEO advanced certification, National Enterprise Technology Center and other titles.
companies upload exhibits enthusiastically. The upload of exhibit information of exhibitors was launched on September 15. As of now, more than 3.06 million exhibits have been uploaded by , and has hit a record high. Among them, there are more than 130,000 smart products, more than 500,000 green and low-carbon exhibits, and more than 260,000 products with independent intellectual property rights.
Xu Bing said that this year's Canton Fair focuses on improving docking results and user experience, further optimizes the functions of the online platform, extends service time, leverages online advantages, and breaks through the extension restrictions. From the 132nd session of , the online platform service time of each Canton Fair will be extended from 10 days to 5 months. Except for the exhibitor connection and appointment negotiation functions, the other functions of will continue to be opened.
This year's Canton Fair has taken multiple measures to help rural revitalization. In order to effectively connect the consolidation and expansion of poverty alleviation results with rural revitalization, this Canton Fair will continue to set up a special zone for "rural revitalization" online, and will help enterprises in poverty-stricken areas to explore domestic and foreign markets. The "Rural Revitalization" zone is open to all enterprises in poverty-stricken areas, without quantity restrictions or export quota threshold conditions, and active declaration is encouraged.
At the same time, this Canton Fair sets exclusive tags for enterprises in the "Rural Revitalization" zone to facilitate accurate docking. It also provides a series of training and guidance for enterprises through social media, short videos, online customer service and other channels to help enterprises improve online marketing skills and accelerate digital transformation to .
held 10 forums for 6 major themes
This year's Canton Fair carried out global investment promotion accurately, improved the effectiveness of overseas investment promotion, adhered to the dual-wheel drive of new and old invitations, increased the intensity of new media marketing, expanded the local social media channels of the target market, and attracted new buyers to register and visit the exhibition.
This year's Canton Fair highlights key industries and markets, focuses on the markets of the main source of buyers of the Canton Fair, combines key industry themes such as electronics and home appliances, building materials, and home decorations, and increases the application of professional tools, professional channels, and professional media, carry out precise marketing activities in key markets, and attract more high-quality professional buyers to visit the exhibition.
In terms of expanding new global markets, this year's Canton Fair has deepened the Canton Fair's global partner program, focuses on opening up markets along the "Belt and Road" and key marketing channels for participating countries, strengthens cooperation with professional institutions, adds some national industrial and commercial institutions as partners, and continues to expand the Canton Fair and China's foreign trade circle of friends.
In terms of domestic investment promotion, this year's Canton Fair integrates marketing channels. adopts online and offline linkage and point-to-face combination to invite more domestic buyers to register for exhibitions. expands the scale of invitations and uses the help of partner network to jointly explore potential consumer market demand and high-quality procurement resources.
This year's Canton Fair also deepens cooperation with domestic professional business associations and procurement groups, and invites domestic buyers such as large retail chains, industry wholesale, cross-border e-commerce, import and export trade to register and visit the exhibition online. At the same time, we optimize the guide service, optimize the online guide logo, and set the "domestic sales" label on the online store pages of exhibitors who are interested in domestic sales to improve recognition.
This year's Canton Fair will also hold 10 conferences and forums in total forums including 6 major topics, including International Economic and Trade, Digital Empowerment, Risk Prevention and Control, Trade Services, Green Development, R&D and Innovation, , etc., and will also release themes according to the exhibition sections such as electronic home appliances, building materials, home decoration, , industrial manufacturing, hardware tools, home consumption, fashion life, health and leisure, select videos for launching new products, new technologies, new brands, and new services, and hold 200 first-time online new product launch and first-time show events.
Focusing on the theme of "China Unicom Domestic and International Dual Circulation", this Canton Fair will select excellent exhibitors to display content online and set up a column to provide exhibitors with more display opportunities. It will also work with local business authorities, some national consulates in Guangzhou, chain supermarkets, e-commerce platforms, etc. to plan and hold Canton Fair dual circulation promotion activities, inviting key institutions and professional buyers from the target industry to participate, and help domestic and foreign companies expand the domestic market through multiple channels.
Canton Fair Design Innovation Award will also usher in upgrades this year, including expanding the scope of participation, adding sub-prices, and expanding institutional cooperation. In terms of providing multi-format services, this year's Canton Fair actively introduces more overseas warehouses, shipping and other service institutions based on the original freight forwarding, finance, insurance, certification, business and travel, and concentrates on displaying the cross-border e-commerce comprehensive pilot zone, inviting some cross-border e-commerce platforms to participate in synchronous activities, and strengthens the linkage and mutual promotion with cross-border e-commerce.
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