▲Tianyou Dairy Yubei Production Base
With the growing national health awareness, the domestic demand for high-quality dairy products continues to rise. In order to adapt to consumers' higher demand for dairy quality and meet diversified healthy consumption trends, as a representative brand of Chongqing Intelligent Manufacturing, Chongqing Tianyou Dairy Co., Ltd. (hereinafter referred to as "Tianyou Dairy") steadily promotes the three-year action plan for state-owned enterprise reform and special action for science and technology reform, keenly captures the strategic opportunities of consumption upgrading, plays the role of a leading enterprise in Southwest Dairy, and implements overtaking on the curve, product innovation, brand renewal, mechanism and system innovation in the domestic dairy industry, and builds competitive advantages by refining the fresh industrial chain, so as to continuously catch up with the international advanced level in product quality and enterprise management.
"As the backbone enterprise of Chongqing Agricultural Investment Group , Tianyou Dairy has always adhered to the strategic concept of 'building a national brand and leading a good product life', accurately grasping the trend of consumption upgrading in the new era, and constantly committed to using high-quality products and services to meet consumers' growing demand for high-quality life, thereby leading the company's high-quality development of !" said Fei Rui, general manager of Tianyou Dairy.
International Gold Award Showcase World Quality
Tianyou Dairy has a lot of good things.
, a high-end sub-brand of Baxter Organic Pure Milk and Baxter Light Yogurt, a subsidiary of Tianyou Dairy, have won the Double Gold Award at the World Food Quality Evaluation Conference in 2021. The winning of the double quality gold medal means that Baxter has reached the high level of international food quality evaluation, and it also means that Tianyou represents Chongqing Intelligent Manufacturing to shine on the international stage and show the power of Chinese national brands to the world.
In May 2022, Baxter Organic Pure Milk and Baxter Light Yogurt once again passed the five international Hedonic Sensory analysis standards with their excellent quality and excellent taste, and won the three-star medal that is known as the "Oscar in the Food Industry" - the "Brussels International Flavor Evaluation Institute (iTi) International Top Delicious Award" through the five international Hedonic Sensory analysis standards. Baxter once again became a representative Chinese dairy brand with the highest global quality, greatly boosting the confidence of Chinese brands and Chongqing brands.
The reason why Baxter has won awards frequently on the international stage is that it always pursues better quality: pure milk source limited exclusive high-quality cloud ranch, nutritional packages for high-quality formula ingredients, and cloud intelligence strictly controls safety. Among them, Zhenxi high-altitude milk source has always been the winning point of Baxter's dairy industry track - Tianyou has nearly 100% high-quality milk source in Chongqing, and has built 7 ecological ranches on its own, and is also deploying high-altitude ranches in Sichuan and Chongqing and golden milk source ranches in Ningxia and Shaanxi. Baxter's exclusive Alpine Cloud Ranch is located at 35 degrees to 45 degrees north latitude. It is not only one of China's four "golden milk source belts", but also a unique and scarce "alpine ecological milk source belt".
not only has high-quality milk sources, but also strictly controls the quality, but also one of the reasons why Baxter has become a dairy product worthy of consumers' trust - it is guaranteed by the eleven quality and safety management systems, including passing international standards such as BRC food safety global standard and IFS food safety global standard system, striving to make every drop of milk fresher and truly contribute "national good milk" to the majority of consumers.
In fact, Tianyou Dairy, which regards product quality as life, has always been committed to comprehensively upgrading the production and quality of the entire industrial chain from the breeding, milking, cooling, transportation, processing, distribution and sales of dairy cows in ranch, and establishing high-quality milk standards, standardized operating processes, and quality control specifications. As early as 2017, it successfully became a state-owned enterprise that passed the acceptance of the "China High-Quality Milk Project".
91 years, Tianyou Dairy has zero accidents in quality and safety. Especially in the past 10 years, the product quality of Tianyou Dairy has withstood various tests, and has undergone tens of thousands of random inspections by the country, achieving all qualified and outstanding results.
High-quality milk source builds a solid foundation for Tianyou’s development
Good milk must have a good source of milk, and those who get the source of milk will win the world. Behind the world-renowned products is the result of Tianyou Dairy benchmarking the world's advanced countries such as Europe and the United States, , Israel, and , creating a high-quality milk source base, causing earth-shaking changes in the quality of milk for more than 10 years.
Under the leadership and support of Chongqing Agricultural Investment Group, Tianyou Dairy has vigorously developed large-scale dairy farms in line with the value pursuit of "raising good dairy cows and producing good milk". Since 2010, it has successively built four alpine ecological pastures in the Sichuan-Chongqing region, and laid out three 10,000 dairy farms in the Golden Milk Source Belt in Ningxia and Shaanxi, with a total investment of more than 2 billion yuan. Currently, it has 50,000 dairy cows in stock, and can provide 600 tons of high-quality fresh milk every day.
In terms of ranch management, Tianyou Dairy vigorously promotes "industrialization, Internet, intelligentization and green thinking to create modern ranch", adheres to the business philosophy of "healthy breeding, efficient management, and harmonious development", constantly absorbs advanced dairy cattle breeding experience at home and abroad, and empowers the traditional dairy cattle breeding industry with technology. Tianyou Dairy emphasized that advanced breeding technology must be adopted in the design and construction of pastures; internationally advanced dairy cattle special equipment are adopted in the equipment, and strategic partners such as Israel Afikin Company are introduced in management; in terms of intelligent manufacturing, the construction of "cloud ranch" is vigorously promoted, and the "Dairy Industry Star" ranch information management system, SCR dairy cow health and estrus monitoring system, Apollo dairy hall management system, Digstar precision feeding system and other information and data management systems have been fully adopted, realizing the industrial transformation of traditional ranches.
Advanced pasture software and hardware systems, coupled with refined management, Tianyou Dairy not only achieved high-yield dairy cattle breeding in the northwest region, but also combined with the actual situation in the Sichuan and Chongqing region, creating three standardized systems of pasture management, technology and work, and gradually explored a new model of efficient dairy cattle breeding suitable for the "high temperature and high humidity" conditions in the southwest region. The average annual yield of dairy cattle in the Sichuan and Chongqing ranch reached 11 tons, ranking first in the southwest region.
While the yield level of dairy cows has increased significantly, the milk source quality of Tianyou Dairy is also steadily improving. In 2021, the average milk fat rate of raw milk in self-operated ranchs reached 3.94% and milk protein 3.34%. somatic is controlled at 150,000/ml, and the total number of colonies is 5,800 cfu/ml. This series of beautiful data makes Tianyou Dairy's raw milk quality far better than European and American standards.
While pursuing high-quality and high yields, Tianyou Dairy has also become a leader in the industry in fine-grained ranch management, heat prevention and cooling, and balanced calving throughout the year. Its subsidiary Liangjiang Ranch was certified as an organic ranch in 2015, and Bashan Ranch was certified as the " National High-quality Milk Project " in 2017, and its business management level has also been highly recognized by the industry.
▲Tianyou's third 5.23 Fresh Fan Festival
Technology innovation guarantee product launches new
Tianyou Dairy has always insisted on taking technological innovation as the main driving force for enterprise reform and development. The Science and Technology Innovation Building located at Tianyou Dairy Yubei Base has invested an overall investment of 120 million yuan, of which the instruments and equipment investment exceeds 60 million yuan. The overall scientific research and hardware facilities are at the advanced level of Chongqing’s food industry. Tianyou Dairy Technology Center has been recognized by the municipal enterprise technology center, Chongqing Dairy Engineering Technology Research Center, Chongqing Postdoctoral Research Station and Chongqing Industrial and Information Technology Key Laboratory. In 2021, it was invited to become a member unit of the National Dairy Technology Innovation Center in the southwest region, marking that Tianyou Dairy officially enters the national dairy technology innovation strategy. In 2022, Tianyou Dairy took the lead in establishing the "Chongqing Fermented Food Industry Technology Innovation Alliance" in conjunction with Southwest University and other 10 enterprises and institutions was recognized by the Municipal Economic and Information Commission, leading the technological innovation of fermented food in Chongqing.
At the same time, Tianyou Dairy attaches great importance to the collaborative innovation of industry, academia and research. In the past three years, it has signed nearly 20 industry-university-research cooperation agreements with the team of Academician Ren Fazheng of China Agricultural University, the team of Academician Chen Wei of Jiangnan University, and Southwest University and other research institutes to jointly carry out innovative research, talent training and other work to create a highland for collaborative innovation in the Chongqing food industry. Among them, it has cooperated with Southwest University to build a corporate probiotic germplasm resource library, and selected more than 10 functional probiotic strains with independent intellectual property rights, providing more technical reserves for the future development of more functional foods.The Bifidobacter lactis TY-S01, developed in collaboration with Academician Ren Fazheng's team of China Agricultural University, has successfully transformed its results in the low-fat sucrose-free yogurt and probiotic solid beverage "Kyoujun". It is worth mentioning that "Kyoujun" has been recognized by consumers and has been reported by official platforms such as Chongqing Satellite TV. Up to now, the cumulative sales revenue of scientific research results transformation with the team of Academician Ren Fazheng of China Agricultural University has exceeded 150 million yuan, becoming a successful case of collaborative innovation in industry, academia and research to drive industrial development.
Through continuous technological research and development, Tianyou Technology Innovation has continuously made breakthroughs. In the past three years, it has obtained 23 authorized invention patents, nearly 30 new domestic and international invention patents have been filed, and the quantity and quality of authorized and applied patents have been hitting new highs. The technological innovation projects carried out in the past three years have won more than 10 provincial and ministerial and industry awards, including the second prize of the Chongqing Science and Technology Award Science and Technology Progress Award; in the past three years, nearly 100 new products have been developed and launched, with new product sales revenue of about 900 million yuan, and the proportion of new product sales revenue in the main business revenue has been increasing year by year, truly reflecting that technological innovation empowers product marketing, thereby driving the company's high-quality development.
"Digital Transformation" empowers brand quality improvement
Tianyou Dairy actively responds and integrates into the national strategy of intelligence, seizes the opportunities of the era of networking, informatization, digitalization and intelligence, strengthens top-level design, draws a strategic blueprint for digital transformation, starts the evolution of the industrial chain with intelligence as the starting point, realizes the digitalization of milk source management, vigorously builds smart factories, and strictly controls marketing digitalization, thereby creating Chongqing smart manufacturing and internationally renowned products.
20 years, Tianyou Dairy has implemented information construction and digital and intelligent transformation of the entire industrial chain from ranch to factories, R&D, sales, logistics, etc., realizing marketing innovation, product innovation, technological innovation, and management innovation, significantly improving the operating efficiency and operating quality of the enterprise, ensuring the safety and reliability of product quality, and obtaining consumer demand trends from digitalization, and effectively fulfilling the solemn promise of "continuously providing safe and high-quality dairy products to the majority of users."
is upstream of the industrial chain, Tianyou Dairy’s self-operated ranch adopts a ranch management system to realize intelligent cattle full life cycle management .
is an intelligent factory in the middle of the industrial chain. Tianyou Dairy takes the MES system as its brain and efficiently coordinates demand and production. It uses SPX-FLOW central control system, SCADA data acquisition and monitoring control system and other automation technologies. The automated production line and robots work closely together to realize full automatic operation of the production line, automatic recording of production parameters, and full traceability of the production cycle, and has won the title of Chongqing Smart Factory.
In the downstream of the industrial chain, Tianyou Dairy uses the tools and methods of the Internet to reconstruct the relationship and form of people, goods and places, realize the integration of online + offline + logistics, organically combine the advantages of physical stores and online retail, and through the transformation of operation model, it has achieved the transformation from operating products to operating users, from traditional extensive marketing to data-driven decision-making and precise marketing, and has achieved the transformation of dealers from controlling business to empowering operations, thus helping Tianyou Dairy to achieve a comprehensive improvement in business model, consumer shopping experience and operation efficiency.
, especially in terms of quality control automation, all inspection data is allowed to be centrally managed by the laboratory system, and the inspection and quality control are organically combined, realizing quality control automation, inspection process standardization, inspection record paperless, and data collection automation. Tianyou Dairy uses IoT technology, relying on the laboratory information management system and the implementation of the secondary terminal traceability project, and strives to create a full-chain informatization product control and traceability system .
Fei Rui said that in the next step, Tianyou Dairy plans to carry out digital transformation in depth and focus on the development of digital supply chain platforms and other directions. In the future, informatization and digital technologies will become the key forces to help enterprises innovate and develop and create a better life for users.
Party building leads and promotes high-quality development of enterprises
In recent years, Tianyou Dairy has continued to benchmark against General requirements for party building in the new era , closely focusing on the enterprise's business and production center, and strive to give full play to the "three major roles" of party committee, branch and party members. Taking integration as the starting point, innovation as the driving force, and standardization construction as the promotion, upholding the "four major persistences", continuously promoting the integration of party leadership into corporate governance, and ensuring the high-quality development of enterprises with high-quality party building.
Adhere to the Party’s overall leadership over the enterprise, Tianyou Dairy Party Committee strictly implements the “first issue” system and the “three major issues” decision-making implementation methods, and promotes the implementation of superior decision-making and deployment in enterprises; adheres to the standardized construction of party building, implements list-based management of key tasks, comprehensively consolidates the political responsibility of governing the Party, and promotes the transformation of grassroots party building work from “not to know” to “meet” and from “do done” to “do it well”; adheres to the integrated development of party building and management, practices the “nine major integration” concept of party building and management in Chongqing Agricultural Investment Group, and implements the “one post, one district, two teams” to lead the “one post, one district and two teams” Standard operation, focus on "process integration", explore and implement the "nine major actions", strengthen the pairing and co-construction of grassroots branches, and promote the realization of "there are party members leading the key positions, party members staring in key processes, party members holding on to key links, and party members holding on to critical moments"; through the construction of "integrity family, integrity lens, integrity cases, integrity culture", the strong deterrence effect of not daring to be corrupt, rigid institutional constraints that cannot be corrupt, and ideological education advantages that do not want to be corrupt, continuously strengthen governance capabilities, improve supervision results, implement the "three distinctions", and provide strong political guarantees for employees to do things and start businesses and develop enterprises.
The "reservoir" of corporate talents inherited the century-old brand
The plan is in the people. Tianyou Dairy attaches great importance to the construction of the talent team and ensures that the cause is passed down from generation to generation. In recent years, Tianyou Dairy has taken the development strategic system and company strategic planning of the Agricultural Investment Group in the new era as the overall guide, with the construction of an internal talent supply chain of the enterprise as the main line, and the organizational capacity building and personal capacity improvement as the core, increasing human capital investment, expanding talent introduction channels, building a talent training system, improving the construction of the "four directions and eight capabilities" mechanism, and focusing on building the "four teams", laying a solid talent foundation for the century-old Tianyou.
Daiyou Dairy further improves the market-oriented employment mechanism, comprehensively implements the term system and contractual management of the manager level, and establishes a market-oriented employment management system including four aspects: public recruitment of employees, competitive employment for managers, adjustments in the last year, and incompetent exit, so as to realize "cadres can go up and down, employees can enter and exit, more income can be made, and less job rank can be promoted and reduced"; improves the market-oriented salary distribution mechanism, explores diversified incentives for core key talents, and implements the "red and yellow card" assessment mechanism to open up the income distribution gap between different employees and stimulates the vitality of the team.
Company comprehensively strengthens the construction of the core talent team, strives to complete the introduction of high-quality talents, adheres to the principle of internal training as the main and external introduction as the auxiliary, takes competence as the foundation for performing duties, and establishes a hierarchical and classified training system in accordance with management, professional, technical, and "newcomers" to improve the competency and innovation ability of all employees in their positions. Through internal training, external learning, project training, rotation and other methods, we will carry out hierarchical and classified training, and steadily promote the construction of two-level talent echelons and build a "reservoir" for reserve talents.
Company continues to strengthen the technical and skilled talents team. It now has more than 50 scientific research teams, more than 150 technical and skilled talents, 22 senior professional titles, 58 intermediate professional titles, 2 people with "Chongqing Talents" and 2 people with "air-side talents" in Yubei District "air-side talents". Open up a two-way channel for the "management + technology" career development of technical and skilled talents, and inject new energy into the company's innovative development.
High-quality development is the foundation and prerequisite for high-quality life, and high-quality life is the value goal of high-quality development.In the new era and new consumption situation, as an old brand for more than 90 years, Tianyou Dairy adheres to the "four everything" strategic purpose of "everything is market-oriented, everything for users, everything serves users, and everything obeys users" and the corporate mission of "little care to create a better future", adheres to the commanding heights of product value and consumer insights, adheres to the linking of Chongqing spirit and cultivates Bashu culture, innovates high-quality products and fresh brand value experience, and continues to provide fresh and high-quality dairy products to a wide range of consumers with different needs characteristics, empowering a healthy and beautiful life.
Fei Rui said: "In order to meet the people's needs for high-quality life and improve the national nutrition and health level, Tianyou Dairy will continue to be based on the new development stage, actively integrate into the new development pattern, actively serve domestic and international dual circulation , adhere to long-termism and long-term value, maintain strategic determination, lead the company's continuous high-quality development, and continuously meet the high-end, eutrophied and healthy consumption needs."
▲Tianyou Smart Ranch Refined Management
After 91 years of Tianyou Dairy, with craftsmanship and Bashu feelings, it has written and watched the changes of the times of "a glass of milk and a city"... (Source: Chongqing Daily)
