I believe many friends have their own opinions and opinions on the topic of environmental protection. Patagonia, a well-known American outdoor brand, has been moving forward on the road.

I believe many friends have their own opinions and opinions on the topic of environmental protection. Patagonia, a well-known American outdoor brand, has been moving forward on the road.
uses profits as environmental protection

Patagonia founder Yvon Chouinard issued a statement through the brand's official website that he and his family have been in the company for 49 years; now they have decided to give up ownership and transfer it to trust and non-profit organizations, while also taking out the company's total annual profit (about 100 million US dollars); to respond to the climate change crisis. This action is worthy of our admiration! The ownership of the company was transferred to two new entities: the Patagonia Trust (Purpose Trust); the nonprofit the HoldfastCollective.

An energy-filled person

Patagonia Trust Fund will receive all voting shares in order to protect the value of the company; HoldfastCollective is a non-profit organization dedicated to responding to environmental crises and nature conservation. Founder Yvon Chouinard announced the news of the company's ownership change in the form of a letter on the official website. The brand is an outdoor brand founded by Yvon Chouinard in 1973. The company is now valued at $3 billion. As an outdoor enthusiast, Chouinard led Patagonia from the beginning; dedicated to environmental protection.

Don’t buy it if you shouldn’t buy it

Patagonia has never stopped on the road to environmental protection. Since 1985, the company has donated 1% of its sales to grassroots environmental protection groups every year. In 2011, Patagonia proposed in the "Black Friday" advertisement published in the " New York Times " to allow consumers to reuse or repair existing items so that they can be more environmentally friendly. In 2012, Patagonia became the first company in California to obtain BCorp's corporate certification .

Environmental protection will continue to

2018 Patagonia changed the company's goal to "save the earth's home with business" and donated an additional $10 million to organizations fighting climate change. In 2021, the company also announced that it would stop selling vests with company logos because Patagonia felt that the design of some logos would have a great impact on the lifespan of the clothes. In 2011, Patagonia published the "Don’tBuyThis Jacket" advertisement in the New York Times to help consumers not consume impulsively. Regarding the change of ownership of Patagonia, Chouinard, 84, said, "We have been on the road to environmental protection for nearly 50 years. We have 50 years left in the next. It's not just us. I hope that everyone on earth can do all their resources to realize this wish. Environmental protection can enable us to survive better."

Although it will give up the ownership of the company, Chouinard and his family will continue to stay on the board of directors to supervise the trust fund and guide the charity work of non-profit organizations. For fifty years, Patagonia has always been brave enough to express its stance; pay attention to social issues; bu An environmental pioneer brand that over-caresponds to the consumer market. Next, Patagonia will continue to walk in the field of environmental protection!