In Hunan, a country with more than 60 million people, Hunan has a unique and heroic spirit, and there is always a group of enterprising surfers who follow the trend and dare to "start a business" .
In fact, prepared dishes are also sparking entrepreneurship in Hunan Province. The purpose is to let more people eat prepared dishes.
According to new cooking forces, Mr. Li, a former provincial distributor of Weike electronic atomization, has now started a pre-made dish in Changsha, Hunan. He said that "people can never make money beyond their knowledge. If people need to transform, they need to have amazing courage and courage." , the provincial representative, once had jurisdiction over more than 70 stores and can be said to be a large distributor.
Mr. Li said that he had just been exposed to prefabricated dishes for more than a month, and now he has started to start prefabricated dishes online.
He talked about one point, “Because the current pre-made dishes are mainly from B to C-end, C-end users rarely know about the products of pre-made dishes, which is a bit like the transition period of the electronic atomization industry from large cigarettes to cartridge-type pod cigarettes.” The implication means that the current prepared dishes are in a period similar to that of electronic atomization in 2018 and 2019. At that time, electronic atomization also rapidly ushered in an explosive period.
However, it can be seen from the approach of this provincial representative that the core of is "test the water first, and then invest". This is the unique rationality of in the hot pre-made dish craze.
Generally speaking, when many people start a pre-made food business, they are concerned about how much capital is needed and whether it is better to be an agent or open a store. Regarding these issues, Mr. Li said that entrepreneurs should meet with manufacturers in the early stage. needs to care about what kind of cooperative merchants the manufacturer needs and the degree of cooperation.
For example, some factories have their own brands, and some do not (only do OEM); some only recruit agents, and they need to have their own local cold storage, packaging and cold chain logistics for distribution; some can support one-piece drop shipping , and the authorization of Douyin store.
He said that for newbies entering the industry, it is best to start with low capital in the early stage and try live streaming to bring goods, because this method is the one with the lowest threshold. Generally, the manufacturer gives you the link, and you get commission directly after the live broadcast sales, and you don’t need to worry about anything else. If you think the business is good, you can open a store and become a regional agent, or you can create a brand yourself and find orders from previous suppliers.
talked about the selection of entrepreneurship. Mr. Li’s first impression was to find the niche and hobbies of young people. Most of the customers served are urban white-collar workers and young couples born in 1995 to 2000. They are also "the group that I think needs pre-made dishes the most at the moment."
He said that the positioning of prepared dishes in this business is to find simple and easy-to-eat prepared dishes. Because many consumers value the time-saving benefits of pre-prepared dishes, the time it takes to prepare a meal has been reduced from 40 to 60 minutes to less than 5 to 10 minutes.
also thinks about the way of consuming pre-prepared dishes. Generally, I like to look for pre-prepared dishes that are simple to heat, and then bring my own rice to eat. And considering the portion size and price, for example, the cost of a meal for 2 people is almost 20 yuan, such pre-made dishes may be more popular.
If consumers want to eat better, the price will be more expensive, mainly depending on which consumption level they belong to.
Regarding what a new entrepreneur should pay attention to, how much does it cost to open a store... , Mr. Li talked about these issues. If there is no subsidy from the brand, a store can be opened with 50,000-80,000 . But if there are subsidies, the cost may not be so high, because many brands currently have distribution policies.
In addition, if new entrepreneurs want to open a store, they must choose a good location and try to open a store near a younger community. and the store requires to provide heating and tasting services, so as to enhance the consumer experience and form repeat purchases.
Mr. Li said that it currently mainly produces Wang Lanshu Braised pork with pickled vegetables and Braised pork with black bean pre-made dishes . This is a hot item and a very authentic "prepared dish" in Hunan.In fact, the soul of Hunan cuisine lies in "side meals", such as braised pork pre-made dishes, fat intestines , are all typical Hunan cuisine taste, and will definitely be favored by consumers in Hunan area.
△ Braised pork, it’s really good.
△ This packaging has a Chinese style vision.
Regarding the atomization industry he has been through, he summarized his feelings. Don’t take chances in the e-cigarette business. As long as the stores that have been opened can maintain a balance of income and expenditure, they can continue to hold on, but there is not much room for development. If wants to make more money, it should not miss the trend of prepared dishes and seize the market dividend of "the stage of cultivating prepared dishes directly to consumers".
In summary, does feel the courage of entrepreneurs to start a business in one month? I also sigh with emotion for the heroic spirit of the Hunanese people to "fight for freedom in all kinds of frosty weather". In the future land of prepared dishes, , "ask the vast land, who is in charge of ups and downs".
What is worth paying attention to here is that the central China region Chinese national trend prefabricated dishes C-side new consumption scenario selection (Changsha Station) hosted by "New Cooking Power" will also be held in August.
This is a precise conference for entrepreneurial product selection, and it is also a conference to expand the communication power of Hunan cuisine. It empowers consumers in a new way of "national trend of pre-made dishes", makes national pre-made dishes famous, and empowers entrepreneurs. passed " "Testing, trying to make" helps every entrepreneur to find out the intention of product selection.
