The first half of the year has passed. How is the performance of real estate companies this year? The editor will take you to find out together. According to the combing, it was found that Country Garden 246.99 billion yuan, Vanke 209.61 billion yuan, Poly Development 209.2 billion yuan. Only these three companies have reached the 200 billion yuan performance mark. As of June 30, there were 9 real estate companies with sales exceeding 100 billion, a decrease of 10 from 19 in the same period in 2021. Its sales targets are also generally lowered, with only about 1/3 of the target set last year being completed. Looking at this situation, it is indeed difficult for real estate companies to achieve a performance of 100 billion this year. So what will happen in the second half?
In fact, analysis of the top three real estate companies shows that Country Garden, Vanke, and Poly Development have all maintained rapid growth after achieving sales of 100 billion. Especially in June, as markets in many places gradually recovered, the three major real estate companies took the lead in breaking through the 200 billion yuan mark. In June, Poly Development's monthly sales reached 50 billion yuan, surpassing Country Garden's 45.8 billion yuan and Vanke's 41.3 billion yuan. In addition to the three 200 billion super camp real estate companies, there are also 9 100 billion and 7 50 billion-100 billion real estate companies, a year-on-year decrease of 16 companies, and a 10-billion real estate company decreased by 47 year-on-year.
In fact, compared with the previous five months, the sales performance of the top 100 real estate companies continued to narrow. The sales of the top 100 real estate companies in a single month fell by 28.6% year-on-year in June. Sales performance continued to grow negatively, but the decline significantly narrowed, mainly due to the impact of real estate companies' performance in the first half of the year. Taken together, unfavorable factors such as repeated epidemics have made demand-side expectations weaker. Therefore, despite the continuous release of favorable policies for the real estate market since April, the implementation effect has not yet been reflected on the sales side, and the sales of the top 100 real estate companies have generally experienced negative growth.
It is worth noting that the threshold for the top 100 in the first half of this year was still less than 10 billion. Among them, the threshold for the TOP10 was 85.82 billion yuan, down 47.7% from the previous year; the TOP30 real estate companies dropped 49.6% year-on-year, and the TOP50 and TOP100 dropped 49.7% and 60.4% year-on-year respectively. In addition, in the first half of 2022, judging from the many real estate companies that have announced sales targets, the average target growth rate is -6.9%. Except for the 2021 target settings of Greentown China , Binjiang Group, Yuexiu Real Estate , Poly Real Estate , and China Merchants Shekou remaining unchanged, other real estate companies have lowered their target settings. The biggest drop was in China’s in the era, with a drop of 40%.
At the same time, the sales target completion rate in the first half of 2022 is less than 1/3. The average target completion rate of 15 real estate companies is 32.0%. Compared with 50.5% in the same period last year, the target completion rate is generally low. Among them, Greentown China, China Merchants Shekou, Binjiang Group, and Midea Real Estate all achieved target completion rates of more than 50%. In addition, Shoudai Co., Ltd. completed 60%, and Binjiang Group completed 58.6%, becoming the two best-performing companies. However, the above-mentioned performance mainly came from second-tier cities, accounting for 55.7% of the sales performance of the 20 real estate companies, a slight decrease of 0.6 percentage points year-on-year. Sales performance in first-tier cities increased by 5.7 percentage points year-on-year to 25.7%, a significant increase.
Generally speaking, whether the market in the second half of the year will be as expected, this requires real estate companies to seize the structural opportunities brought by city and industry differentiation, insist on selecting good locations, make products that meet the market, and improve products. and service capabilities, we must pay close attention to sales collection, optimize debt structure, and ensure cash flow and operational safety in order to achieve high-quality development.
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