According to Xinhua News Agency reporter learned from the Ministry of Industry and Information Technology on July 3 that five departments including the Ministry of Industry and Information Technology, the Ministry of Commerce, the State Administration for Market Regulation, State Food and Drug Administration , State Intellectual Property Office and other five departments jointly issued the "Digitalization Supports the Consumer Goods Industry" Three Products "Action Plan (2022-2025)" proposes that by 2025, the integrated application capabilities of digital technology and in the consumer goods industry will be significantly enhanced, and a number of new products, famous products, and high-quality products will be cultivated, with variety leadership, quality competitiveness, and brand influence. constantly improving.
The consumer goods industry is an important livelihood industry and a traditional advantageous industry in my country. It is an important support for ensuring and meeting the increasingly diversified consumption needs of the people. It plays an important role in attracting employment, earning foreign exchange from exports, and promoting economic development. Accelerating the integration and application of digital technology will help improve the supply of consumer goods, extend the industrial chain, increase added value, and guide companies to improve their digital R&D innovation level and core competitiveness. The
action plan combines the current industrial development reality and technological evolution trends, and establishes the main goal of digitalization to help the consumer goods industry increase varieties, improve quality, and create brands. It also proposes specific goals such as significantly enhancing innovation capabilities, significantly improving supply levels, and continuously optimizing the development ecology. , it is clear that by 2025, the penetration rate of digitalization of enterprise operation and management, the penetration rate of enterprise digital R&D and design tools, and the proportion of enterprises applying e-commerce will all exceed 80%, and 200 smart enterprises will be cultivated in textile and clothing, household appliances, food and medicine, consumer electronics and other industries. Manufacturing demonstration factories, creating 50 "three-product" strategic demonstration cities with remarkable results, distinctive characteristics, and strong radiation in digital transformation and , etc. The
action plan proposes 10 tasks in three aspects: increasing variety, improving quality, and creating brands through digitalization. It is clear that " Internet + consumer goods" should be vigorously developed around people's livelihood needs such as health, medical care, elderly care, childcare, and home furnishing, and promote personalization. Customization and flexible production will reshape product development and production models, promote the application of key technologies and core equipment such as industrial software, and accelerate the construction of quality traceability systems for consumer goods industries such as food and medicine.
