Since mid-May, Yiwu has launched the "Freedom to Consumption" campaign in the second quarter, issuing inclusive consumer coupons, home appliance consumer coupons, targeted consumer coupons, and car purchase subsidies, driving hot sales in automobiles, home appliances, retail and other industries, and effectively active consumer market to unleash the potential of domestic demand.
"This round of consumer coupons has 'three highs', namely, high write-off rate, high leverage , and high participation enthusiasm of the masses and merchants." The relevant person in charge of the Yiwu Municipal Commerce Bureau introduced that as of June 30, this round of Yiwu There were 2.2075 million participants in consumption vouchers, with nearly 90,000 participating merchants, driving 5 billion yuan in direct consumption.
1 Automobile industry
In this round of consumer coupons, the automobile industry is the key industry, and it is also the longest "front" of consumer promotion activities to benefit the people. It is understood that starting from May 15, Yiwu will launch the 2022 automobile consumption promotion activities. During the event, individual users (not limited to Yiwu household registration) can enjoy subsidies when purchasing cars in Yiwu, with a maximum subsidy of 10,000 yuan per car. In addition to subsidies,
also has policy dividends. The Ministry of Finance and the State Administration of Taxation issued an announcement that for passenger cars with a displacement of 2.0 liters and below that were purchased between June 1 and December 31 this year and the price (excluding value-added tax) does not exceed 300,000 yuan, The vehicle purchase tax will be halved.
"Spurred by the double positive stimulus, during the event, more than 60 car dealers in Yiwu Automobile City achieved substantial growth in both passenger traffic and sales volume." Hong Qingsheng, director of the Yiwu Automobile City Management Department, said, 6 In March, the automobile city sold a total of more than 3,900 vehicles, twice the usual number.
Wu Junping, general manager of Yiwu Kangda Automobile Trading Co., Ltd., feels deeply about the stimulating effect of consumer vouchers. Before the automobile consumption promotion activities, the sales performance of the dealership was average, but stimulated by car purchase subsidies and national policies, sales increased significantly. "In June, our sales increased by about 40% month-on-month." Wu Junping said.
discount tax reduction dual benefits superimposed, Yiwu automobile consumption data has repeatedly surged. According to statistics from the Yiwu Municipal Bureau of Commerce, from May 15 to June 30, Yiwu applied for automobile consumption subsidies for 24,145 vehicles, directly driving sales of 4.6 billion yuan.
2 Home appliance industry
The home appliance industry also has a gratifying growth rate. In the second quarter of this year, Yiwu issued four installments of home appliance consumption coupons on June 1-7, June 9-15, June 17-23, and June 24-30, which were divided into 120 yuan, 240 yuan, and 600 yuan. Three denominations.
"Since the beginning of this year, new houses have been delivered frequently in Yiwu, and the demand for home decoration has been strong. The issuance of home appliance consumption coupons has truly benefited consumers who want to buy home appliances, further promoting the consumption of home appliances." Huang Kepu is from Fengqing, Yiwu City. General Manager of Home Appliances Co., Ltd. On the afternoon of July 1, more than ten hours had passed since the deadline for the last round of verification of home appliance consumption coupons in Yiwu, and he had not yet recovered from the busy state of the big sales.
The home appliance company has more than 30 employees. Before the issuance of home appliance consumption coupons, every two employees served one customer; after the issuance of the consumption coupons, the mid-year sales were superimposed, and customer traffic surged. The company was short of manpower, and Huang Kepu applied for foreign aid from the manufacturer several times. "The driving effect of consumer vouchers greatly exceeded our expectations." Huang Kepu said that during the period when consumer vouchers were issued, sales of various home appliances surged, at least five times the usual rate. In order to meet the purchasing needs of consumers, their off-duty hours have also been extended from the usual 9 pm to around 11 pm.
According to statistics from the Yiwu Municipal Bureau of Commerce, the fourth phase of Yiwu’s home appliance consumption coupons has a cumulative write-off of 11.216 million yuan, driving direct consumption of 119 million yuan, with a leverage ratio of 1:10.6 and a cumulative write-off rate of 93.5%.
3 Inclusive consumer coupons
In order to grab consumer coupons, many citizens specially set alarm clocks. Consumers are not only enthusiastic about grabbing coupons, but also enthusiastic about consumption. In recent times, major supermarkets and supermarkets in Yiwu have experienced a wave of consumption boom.
"Public coupons can be used to get 10 yuan off when spending 20 yuan or more, 20 yuan off when spending 40 yuan or more, or 50 yuan off when spending 100 yuan or more. According to the setting of the consumer coupons, the leverage ratio is 1:2, but the current leverage ratio is nearly 1:6. "The relevant person in charge of the Yiwu Municipal Bureau of Commerce said that the fourth phase of Yiwu's inclusive consumer coupons has been written off for a total of 44.76 million yuan, driving direct consumption of 256 million yuan, with a write-off rate of 89.5% and a leverage ratio of 1:5.7.
In order to fully stimulate citizens' consumption motivation, the Yiwu Municipal Commerce Bureau has made great efforts on how to set up and improve the accuracy of consumer coupons, specially organized forces to conduct in-depth research and demonstration on the market and merchants, reasonably set the coupon amount and coverage width, and increased publicity efforts. The effect of this consumption coupon activity has been improved.
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