was full of people and noisy. From June 25th to 26th, the 2022 Summer China Wedding Expo, sponsored by the association's vice-president unit, Bernie Wedding Planning Agency, and strongly supported by Zhejiang Provincial Wedding Industry Association, had a grand opening at Hangzhou International Expo Center.
Li Zhengliang, President of Zhejiang Provincial Wedding Industry Association, replied in an interview with reporters: "As the largest one-stop wedding procurement platform in China, this exhibition in Hangzhou once again brings together wedding photography, wedding banquet hotels, wedding planning, jewelry, and wedding dresses. Core enterprises in the wedding field such as the Four Diamonds, Wedding Department Stores, and more than 3,000 famous brands and stores, including international and domestic first-line brands, high-end customization, niche boutiques, and original designer brands, have brought high-quality, A cost-effective one-stop shopping feast for wedding preparations.
President Li Zhengliang told reporters that in order to stimulate consumption and relieve the pressure on newlyweds planning to get married in the second half of the year in Hangzhou, merchants at this Wedding Expo have come up with unique strategies to help prepare for weddings. Couples save worry, effort and money, and help Hangzhou's wedding market pick up. On the first day, the on-site transaction volume reached 228 million yuan, including 46 million yuan for wedding jewelry, 44 million yuan for wedding photography, 45 million yuan for wedding banquet hotels, and 29 million yuan for wedding planning. Wedding department stores 018 million, wedding dresses 027 million, four diamonds 019 million
This Hangzhou Wedding Expo has three major features:
First, wedding planning giants gather together, and the quality and service of wedding banquet venues have been upgraded.
In the post-epidemic era, Hangzhou In addition to paying more and more attention to the creativity and process of wedding planning, couples are also paying more attention to the quality of weddings, such as retro Chinese style, show-style Chinese style and other new types of weddings with special arrangements and unique characteristics. They are pursuing "small but exquisite".
This wedding expo brings together the most mainstream wedding planners in Hangzhou, including Boni Wedding, Weizhi Wedding, Baite Wedding, Dianku Wedding, Mairui Wedding, Qianlily Wedding, DreamPark Wedding, and MAW. Weddings and other big-name customizations... There are also selected brands such as Dalin Wedding, Muma Wedding, LIKE Wedding, Then Wedding, First Ceremony Wedding, Midi Wedding, Yixi Wedding, Xunuo Wedding, Yuemu Wedding, etc.; nationally renowned wedding brands āāHui Ai Wedding also made its debut at the Wedding Expo.
In order to meet the pursuit of diversified wedding venues by Hangzhou couples, the layout of wedding banquet hotels in Hangzhou has been significantly upgraded, such as G20 designated hotels Huajia Villa and many heads of state have stayed. Xixi Paradise Banquet Center, which contains 5 hotels with different characteristics, and other scenic hotels around West Lake and Xixi, has guaranteed quality and has the characteristics of Hangzhou, providing couples with a variety of ideal wedding venues; it is very popular among newcomers in Hangzhou. The one-stop club has also completed iterative upgrades. The Notting Hill Art Center has added a flower-shadowing Hongzhao themed banquet hall to create a new style of Chinese-style weddings in an all-round way; the Galleria Xiaoshan store has newly opened, restoring the Spanish Capel Palace one-to-one. The romantic pink castle in the town satisfies all the couplesā dreamy imaginations about their wedding.
2. Private customization is still the mainstream, and personalized and creative products are more popular.
In Hangzhou, couples want wedding photos that are different from others and have their own stories. Personalized customization is still the mainstream. The top 20 wedding photography brands in Hangzhou include Jinlai , Beauty Year, Korean Artisan, Alvin, Xiqu, Lema, Yihe Aesthetics, etc. and global travel photography ( Platinum Jue , the only one) ; Many 2022 autumn and winter new styles, the same styles of celebrity Internet celebrities, and other different style sets were also launched and presented at the scene.
With the changes in the demands for wedding photos, customized photography studios are appearing in front of consumers in a new way, attracting new couples with the style of "personality, creativity, and self-expression". Alvin Vision focuses on "high-end portraits" , Xiquās customized images deeply cultivate the "oil painting" style to make wedding photos more classic; the "Chrissy" series exclusively developed by Yihe Aesthetics and the various "fresh and pure" expressions that Lema Photography is good at... They are all widely loved by newcomers born in 1995.Under the precise epidemic prevention and control, the light travel photography model around the city that is the only flagship model of Bojue is also very popular. Newlyweds born after 1995 pursue personality, creativity and self-expression, while brides in Hangzhou prefer design and uniqueness. In the next one or two years, the products will be equally divided between satin and tulle. As fashion changes, the "princess on the run" style bow element is once again popular.
3. The Four Diamonds and souvenirs lead the national wedding trend, with a full range of jewelry and gold categories and large discounts
As a subdivision of the wedding industry, Hangzhouās Four Diamonds have been separated from the wedding service industry and have become a number of independent companies. Studio branding. Among them, emcee, makeup, photography, and video brands represented by Eleven Host, Abu Styling, Nanzhi Photography, and Fanxi Films have become the vane leading the development of the four major King Kong subdivision industries in the country.
In terms of wedding department stores, the souvenir brands represented by Wenjia, Ruixinwuwu, and Zuoli have demonstrated the souvenir brands in Hangzhou, whether it is the update speed of style design, the quality of the products, or the emotional concept embedded in the products. The professionalism of gift products and services. In addition to the traditional Chinese red gift box, leather suitcase, cosmetic box, woven basket, and acrylic styles are added to provide couples with a variety of choices to suit different styles of weddings.
In the consumption of wedding jewelry in Hangzhou, couples tend to choose styles that are suitable for daily wear and comfortable when choosing the traditional three kinds of gold. Some also directly purchase gold bars with an investment perspective. With the national trend of Chinese-style weddings, choose a set of gold jewelry with complex and luxurious designs including a phoenix crown. It will be more stylish to wear during the wedding and can be collected after the wedding as a legacy. The national old brand Lao Fengxiang , as well as the Hong Kong-owned brands Chow Tai Fook , Chow Sang Sang , Luk Fook Jewelry , etc., still bring the "golden wedding feast" to the newlyweds. Inlaid jewelry, in addition to the well-known brands MCLON, Vannilov Jewelry, I Do, and Medea Jewelry, will bring classic models and Internet celebrity models that are widely loved by newcomers born in 1995. Notas diamond ring design, Perfect Wedding Ring Customization, Hangzhou Wuzuan Jewelry, Zokayi , Small White Light Diamond, and Enka Diamond can also provide high-quality customized services for couples.
It is worth mentioning that Mankaron, the jewelery title sponsor of this wedding expo, exhibited the globally patented diamond "Sacred Light" at the scene. Its 16 hearts and 16 arrows symmetry and brilliant cutting technology attracted people's attention. It attracted the attention of many newcomers visiting the exhibition! The debut of the small white light diamond has also successfully captured a large number of young people in Hangzhou with its world-leading cultured diamond technology. During the
exhibition, President Li Zhengliang visited the vice-president units of Boni, Meirui, Baxter, Gloria, Wenjia, Zhenji, Yunduo, etc., and learned about the sales situation of the exhibitors and the problems and difficulties they encountered. , encourage everyone to help each other, hold together for warmth, overcome difficulties, and achieve win-win cooperation!
President Li Zhengliang finally said: The next China Golden Autumn Wedding Expo in Hangzhou hopes to make more use of Metaverse and blockchain technology to create a digital wedding expo with strong immersive experience and 3D holographic interpretation. Let newlyweds who are planning to get married purchase their favorite wedding products while enjoying the experience.
