I believe that in the past two years, everyone has often heard such sighs: "Why is it becoming more and more difficult to operate the real economy?" Especially for those small start-up operators, no matter how hard they work in the past two years, there are still big gains Some people face the dilemma of long-term losses and eventually have to quit.
In response to this phenomenon, some experts believe that although physical stores have been opened in the past two years, operating them is indeed relatively difficult due to the impact of the epidemic. However, if a small business suffers a loss, it is mostly due to the operator's own ability.. Just like some people who work early in the morning and sell breakfast late at night, they can still earn tens of thousands a month, so you still have to find the reason within yourself.
But in fact, whether starting a business is a large project or a small operation, besides being related to people, the more important thing is the market environment. So why is it becoming more and more difficult to do the real economy?
Influence of the Economic Environment
In the past two years, due to the impact of the epidemic, most people have experienced days of work stoppage and home isolation. Whenever cities are closed, it seems that everything has pressed the pause button. But for companies, losses are constantly increasing. After all, the shutdown means that the company is not open for business, and rent and employee salaries must still be paid as usual. For a long time, enterprises have naturally been unable to sustain themselves.
In addition, the general environment of the foreign trade industry is not optimistic. Affected by international trade frictions, most foreign trade companies have seen a decrease in orders and corporate revenue. At the same time, the depreciation of the RMB exchange rate has also caused the costs of foreign trade companies to greatly increase, and corporate profits have been reduced a lot. Some companies even have to rely on layoffs and salary cuts to maintain the balance between financial expenditures and income.
The economic downturn of real enterprises has a great impact on social employment rate, market consumption and investment.
The operating costs of the real economy are high
Regardless of whether it is a real economy or a small business, as long as the business is open, it must comply with various policies and regulations. Only when the procedures are complete can the business be open normally. Entity companies must pay taxes in accordance with the law. At the same time, they must ensure the welfare of their employees and pay five insurances and one fund regularly.
If the economy is developing well, these expenses are nothing. If the business is not doing well, each of these expenses will become a heavy pressure, especially for small-scale enterprises, their own profit margins are also small. Not big, but still have to bear so many costs. Although the policy situation in each place is different, it still makes physical enterprises feel the pressure of doubled costs.
The impact of high housing prices and high commodity prices
If the labor expenditure and policy expenditure mentioned above are the source of cost pressure, then housing prices and commodity prices are more like the last straw that breaks the camel's back.
Especially in first-tier cities where land is at a premium, even opening a grocery store will cost tens of thousands in rent every month. Even large companies such as Huawei have to pay attention to the housing prices in Shenzhen. In order to save rental costs, they have to move the production base and R&D center in Shenzhen to Songshan Lake in Dongguan. What's more, the profit of the physical enterprise itself is not high, coupled with the significant reduction in passenger traffic in the past two years, it simply cannot support such high rents.
In addition, high housing prices and high commodity prices have led to a significant decrease in people's disposable budgets, and most people are burdened with heavy mortgage pressure. In addition to paying off the mortgage and car loan, the monthly income is only enough for daily basic expenses. The consumption power is getting lower and lower, which has some adverse effects on 's expansion of domestic demand .
Therefore, market demand is getting smaller and smaller, and people's desire to consume is much lower than before. This also means that the customer base has shrunk, and the real economy will naturally become increasingly sluggish in the long run.
Impact of the e-commerce industry
With the changes in people's consumption habits, more and more people prefer to shop online, such as JD.com , Taobao, Pinduoduo and other e-commerce platforms.On the one hand, as the saying goes, the wool comes from the sheep, and physical enterprises need to pay expensive rent and water and electricity bills, and most of these costs will be added to the selling price of the products and earned back in terms of profits.
Online stores do not need to pay these fees. Naturally, operating costs are much lower, and product prices are much more favorable than in physical stores. In contrast, people are more willing to choose online shopping with transparent and affordable prices.
On the other hand, physical enterprises often have limitations in product selection due to limited budgets and considering cost and profitability issues, and are not as rich in products as online malls. Therefore, consumer groups are also more inclined to online shopping with more options.
Conclusion
Although the impact of the epidemic in the past two years has indeed made most companies miserable, for the development of the real economy, the epidemic is only part of the influencing factors. What is more important is the company's own product positioning. The lack of characteristics of products and services is the biggest problem encountered by real enterprises now, especially in today's fierce market competition. If the real economy wants to stand out, it must have enough characteristics to attract consumers.
Do you have any good ideas about this?
Today’s topic: Is the real economy becoming more and more difficult to do, and is it gradually going downhill? What "cause" caused it?
