SIEGENIA
On May 13, Mr. Schäfer Richard, director of the e-commerce department of SIEGENIA, accepted an interview with ROOBEO, a well-known German digital service provider, and conducted an in-depth discussion on the topic of "People and Digitalization".
ROOBEO serves as a digital platform that enables craft companies, construction companies, dealers and manufacturers to collaborate in a simpler way and streamline the entire raw material procurement process. All orders, their confirmations, and the processing of invoice information can be exchanged easily, quickly and digitally.
The following is the interview content:
ROOBEO first introduced Silgilia to the audience. ROOBEO pays attention to the stories behind those companies that have the courage to move towards transformation, the challenges they face and their achievements.
They say, "Our digital business model is very important for our target groups at all stages in the field of comfortable spaces. The entire process starts from the initial stage, through planning, project processing, and all the way to the final user experience!" Ms. Ladies and Gentlemen, the following is the content of our interview with Schäfer Richard, Manager of E-Commerce Department of Silkia Group.
Q
ROOBEO: What are the challenges your company is currently facing?
Schäfer Richard: Market participants who know Sigilia know that we are a manufacturer of windows, sliding doors, entrance door hardware and ventilators.
When they see the use value of our products, they will also understand what Silkilia represents, yes, it is a comfortable space. In order to make people's houses full of vitality and make residents feel comfortable in them. The 360-degree comfortable space that we at Silgilia are talking about now refers to a comprehensive view of this topic. How do we achieve interaction with user-oriented products, how do we innovate them in a sustainable process, and what services can we provide to customers throughout the entire process.
We are currently following the direction of 360-degree comfortable space and have established four stages of responding to customers, starting with "inspiration", leading with "planning", moving forward with "processing", and closing the loop with "experience". In this way, we can identify the needs of different market participants and then provide corresponding products and services.
Our goal is to clearly connect with the market participants related to these four stages and provide services according to their needs. So our challenge is to reach these market players and meet their needs.
Q
ROOBEO: What role does digitalization play in this?
Schäfer Richard: Digitalization plays a very big role in this, and we hope to reach our market participants in every possible way.
In this process, Silkilia insists on developing applications for end customers and accompanies customers in the initial "inspiration" stage. In addition, we develop applications for our smart products that accompany the user's final experience, which refers to product use in daily life.
In addition, we rely on digital channels for marketing so that we can be exposed to as many market participants as possible and make their contact with Silkelia more convenient.
Q
ROOBEO: How does your company handle possible employee concerns?
Schäfer Richard: We have an internal employee network, which ensures that everyone has access to peer-to-peer information.
In this way, we involve our employees in our decisions and developments and benefit from the exchange and ideas generated by this open communication. We let people see what opportunities new digital commercialization models open up for us and what changes brings for them in the further development of the product world.
ending
SIEGENIA Group offers its customers a comprehensive range of products and system solutions that bring life to rooms and make people feel comfortable in them. The aim is to create conditions for comfortable spaces through high-quality door, window and comfort system solutions.
In close cooperation with its customers, the Group of Companies always relies on the interaction of comprehensive and well-thought-out system solutions, harmonizing innovative technologies, high-quality end-user benefits and economical processing. With a focus on future needs and trends, aspects such as healthy living, cross-generational design, safety and smart living are taken into consideration when developing overall comfort space applications.
