With more and more world premieres and China debuts, Pudong is accelerating the formation of a consumer supply of thousands of merchants and speeding up the construction of an international consumption center. Tonight, Pudong announced the "Global Consumer Goods Agglomeration Plan", which will take three years to build a brand's preferred location, new product launch location and trend indicator for the global market, and strive to exceed one hundred consumer headquarters, over one thousand first stores, and build five tens of billions , 3 professional platforms for hundreds of billions of consumption. Please listen to the report:
Japanese , a high-end brand owned by Shiseido , which just completed its "first show" in Mainland China at the CIIE last year, opened its first global boutique flagship store in IFC this month. With all 15 products and experiences, China has also become the brand's first retail market outside of Japan. Chen Qi, head of Shiseido's high-end cosmetics division, said that in just 7 days, sales have exceeded one million yuan:
"At the time, at the CIIE, I sighed that we really had the strength to enjoy a better life on our own. This strength was seen by the world. It’s here, so this brand has not entered China before, and finally decided to enter China.”
not only introduced the first domestic international brand store, the upcoming Qiantan Taikoo Li, but also brought together many new concept stores of international brands. And the first international integration of local brands: including LV 's latest design temporary store, Starbucks's first "Xianglv Workshop", DJI drone and Sweden Hasselblad Camera The world’s first fusion store and so on. Lu Chulin, general manager of property operations at Taikoo Li Qiantan, introduced:
"Now there are 250 stores here, all of which are very distinctive. There is one global debut, two global premieres, three global first stores, and There are dozens of first stores in Shanghai."
attracts more international and domestic well-known commercial entities and consumer brands. Only this month, Pudong has successively launched a number of new consumer landmark projects; located in Waigaoqiao The world's largest Sam shop,The passenger flow exceeded 100,000 in three days; the second phase of Florence town was upgraded with a brand-new family entertainment center. According to Wu Jun, deputy director of the Pudong Commerce Committee, these unique launching economies and the concentrated appearance of first brand stores are adding weight to Pudong’s "Global Consumer Brand Concentration Plan" and becoming an important carrier for the construction of an international consumer center:
"一On the one hand, we will focus on the development of global consumer goods brands, and on the other hand, we will build new commercial landmarks. The construction of the business district is supported by many of our high-quality brands. The introduction of high-quality brands to Pudong must be carried by good new commercial landmarks. It, this is a complementary relationship."
Behind these new brands, new consumption, and new landmarks, Pudong continues to expand new platforms and create new functions. Zhang Hao, deputy general manager of Waigaoqiao Group Co., Ltd., revealed that on the basis of coordinating the original professional display and trading platforms such as watches, jewelry, wine, cosmetics and country-specific commodities, it will explore the extension of the free trade zone industrial chain Elements, to build a global consumer goods bonded exhibition and trading center, the project is scheduled to be completed within this year. It will be a new concept that integrates product bonded display, channel docking, offline experience, and one-stop consumption, and strives to achieve "zero time difference" and "global purchase".
Zhang Hao said: "Agglomeration of the original five consumer goods platforms, we also have the concept of a consumer center, and at the same time we are a continuous source, radiating Shanghai, the Yangtze River Delta, and the whole of China."
Authors: Shanghai Radio reporters Sun Ping and Hu Minjue
Editor: Li Shue
Editor in charge: Zhu Ying
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