China News Service, Shanghai News, May 6th (Lai Li Yujun) Huolala, the leading platform in the "Internet + Logistics" industry, spent RMB 500 million on the eve of this year's "May Day" to hold a 12-day "Lala" The "Cargo Welfare Month" activity took the lead in holiday consumption logistics and transportation.
With the stabilization of the current epidemic prevention and control situation, this year's "May Day" ushered in compensatory travel. According to the estimates of the Ministry of Culture and Tourism, the domestic tourism revenue during the holiday was 113.23 billion yuan, a year-on-year increase of 138.1%, and it recovered to 77.0% of the same period before the epidemic on a comparable basis. Consumption across the country showed rapid growth. The stimulus of the
holiday economy makes the pre-holiday period an important node for transactions and deliveries. According to the previous observations of Cargo Lala Big Data, the eve of "May Day" every year is also the beginning of the peak season of the urban freight market.
In order to meet the strong demand of the market and provide more convenience and discounts for the majority of merchants, Huo Lala held the Goods Promotion Month from April 19th to 30th, giving the highest subsidy of 500 million yuan in the history of the platform, which attracted more than 500 million yuan. 5.24 million people participated, including more than 550,000 drivers who took orders, and more than 4.69 million users who placed orders. The total number of completed orders increased by 121% over the same period last year, and the total mileage of completed orders was 249 million kilometers.
logistics is known as the "barometer" of the real economy, reflecting the economic situation on the side. According to the data released by Huo Lala today, during the first "Goods Pulling Welfare Month", the five cities with the highest number of completed orders were Guangzhou, Shenzhen, Dongguan, Shanghai, and Hangzhou. Among them, Guangzhou, Shenzhen, Shanghai and Hangzhou were among the top ten popular tourist destinations in the country during the "May 1st" period.
Before the "May 1st" holiday, the single volume of fresh food, small commodities, and decoration building materials increased significantly, among which fresh food increased the most, with a month-on-month increase of more than 22% compared with April. Decoration building materials, clothing fabrics, and express items are the three types of goods with the largest number of completed orders.
The new 13-meter large truck launched by Huo Lala this year has performed well in the "Lao Huo Welfare Month", and the two farthest orders on the platform were born here. Among them, Mr. Tao from Guangzhou called a 13-meter truck to transport the decoration materials from Baiyun District, Guangzhou City to Mohe City, Daxing'anling Region, Heilongjiang Province, spanning almost the whole of China from south to north, which lasted 56 hours and traveled 4,481 kilometers. , this order can be called the "long-distance running champion" of the "Goods Pulling Welfare Month". During the
event, the busiest and richest owner was Mr. Huang from Shenzhen. He spent a total of 115,844 yuan and placed 529 orders to deliver electronic products and other goods from Shenzhen, Dongguan, and Foshan to a supply chain company in Longhua District, Shenzhen. .
It is worth noting that the "Goods Pulling Welfare Month" is the first large-scale preferential subsidy activity held by Huo Lala outside the "Golden Autumn Cargo Festival" and "New Year's Cargo Festival" at the peak freight node. By stimulating demand, it benefits users. The resulting increase in orders has also allowed drivers to increase their income and become a major event in the freight industry. After 8 years of growth,
has developed into an Internet logistics mall. In addition to intra-city freight, it also provides cross-city freight, enterprise logistics services, moving, less-than-truckload, car rental and sales, and aftermarket services. By integrating and operating the scattered transportation capacity of the society and improving the efficiency of logistics, it can meet the needs of users in different scenarios. At present, Huolala has opened business in 363 cities, with 580,000 monthly active drivers and 7.6 million monthly active users. (End)
editor: Yu Jun
