OK mirror was included in the scope of centralized procurement for the first time, causing a huge shock in the industry.
01
Centralized procurement has come
was impacted by the OK mirror that may be included in the centralized procurement news, and related companies fell sharply on the 26th.
As of the close of the 26th, Opcom closed with 20% of hitting the limit , Pure Ophthalmology fell nearly 14%, Aier Ophthalmology fell 13%, and Aibo Medical fell nearly 6%.
What is an OK mirror? Why did centralized procurement cause a huge shock in the industry?
The so-called "OK" mirror is corneal resizing mirror , which is considered to delay the development of vision, so OK mirrors have attracted much attention from parents and children. The principle of
OK lens is a method that uses special contact lenses to change the radius (curvature) of the patient, reduce myopia diopter , and thus improve vision.
Therefore, OK mirror is only a means to prevent and control myopia and will never cure myopia.
It should be noted that pseudo-myopia can indeed be restored to normal after relaxation, rest, and mydriasis intervention, and the vision can be restored to normal without wearing eyes.
and true myopia is mostly due to the length of the eye axis and is incurable.
Whether it is the National Health Commission or the American Ophthalmology Association, there is clear certainty about this.
Therefore, you can see the so-called way to cure myopia, and there is no need to doubt that it is all IQ tax. The therapeutic effect of
OK lens is not to cure myopia, but more to allow the cornea to maintain a temporary reasonable curvature due to inertia, which shortly improves vision in naked eyes.
According to the "Guidelines for Myopia Prevention and Control" issued by the Health Commission, wearing OK glasses for a long time can delay the progression of the eye axis length of adolescents by about 0.19 mm/year.
is such a "magic weapon" and the price is also very "OK".
Each OK lens costs more than 10,000 yuan, and it needs to be replaced regularly every year. During use, regular inspections and daily care are required.
Overall, the total annual expense of fitting a pair of OK mirrors is nearly 20,000 yuan.
costs tens of thousands of yuan, but in fact, the cost is very large, but the factory price only accounts for 10% to 20% of the terminal sales price.
Judging from the 10,000 yuan/sub-OK mirror, the factory cost price is about 400 yuan/sub-OK.
The remaining prices are mainly due to the help of provincial agents and medical institutions.
Therefore, behind the expensive OK mirror, there are more of the midstream supply chain and downstream medical supplier links.
If the OK mirror is really included in the centralized procurement, the first thing is to cut off the extra space and reduce medical corruption.
Given the customization and personalization of OK mirror products, parents must have contact with medical terminals.
To put it bluntly, wearing OK glasses is essentially a medical wear service. When consumables and service fees are mixed together, it is easier to produce price opacity and breed more price differences between middlemen.
According to a case exposed by the China Judgment Document Network in 2020, in 2013, the former director of the ophthalmology department of Hubei Jingzhou Maternal and Child Health Hospital reached a cooperation intention with an agent of a well-known listed company, and began to charge profit of 15% as kickbacks. Later, due to intensified competition, the director increased the kickback ratio to 50% in the competition among the three dealers.
It can be foreseen that when OK mirrors are included in the centralized procurement, the price will fall and prompt medical service institutions to charge separately to make the price more transparent.
02
caught off guard
Although the high price of OK mirrors, most of the big heads are taken by the midstream and downstream. However, as an upstream manufacturer, it is also profitable and has always been called "eye corn gravel".
According to financial report data, from 2020 to 2021, the gross profit margins of OPCV's corneal resizing lens were 90.21% and 89.66% respectively.
This procurement may crush another dream of getting rich.
The official website of the State Food and Drug Administration shows that only 11 domestic manufacturers have obtained OK mirror product registration certificates.
Among them, there are only three domestic companies that have obtained product registration certificates, namely Opcom, Aibo Medical and Tianjin Shidajia.
For industry changes, Aier Eye Hospital is a player who predicts the wrong prediction.
A year ago, Aier Eye Hospital stated that it would not be able to collect centralized procurement, the popularity of OK lenses is not high, and it does not occupy the medical insurance fund .
, but reality is very slap in the face, and the panic in the capital market about centralized procurement continues to spread.
Wu Shijun, secretary of the board of directors of Aier Eye Hospital, responded that at present, the optometry business accounts for about one-fifth of the company, and OK mirrors are just one of them. "We have a lot of room for maneuver. We suggest that everyone does not have to panic and scare themselves."
This new move in the OK mirror industry, I think it is not very meaningful to worry about the rise and fall of individual companies. More importantly, this action released a new signal of centralized procurement.
All profitable businesses must be careful!
Penetration rate is not high and does not occupy a large amount of medical insurance costs, which is no longer considered for not being included in the centralized procurement.
When it comes to penetration rate, this is just from the current perspective, and not from the perspective of future industry scale growth.
talks with data, WHO previous research report shows that the number of myopia patients in China is as high as 600 million, and the rate of myopia among adolescents ranks first in the world. China has become the world's largest myopic country. What is the concept of
.6 billion?
The total population of my country is about 1.4 billion, and myopia accounts for three-sevenths.
focuses on OK mirrors. From 2016 to 2021, the scale of OK mirrors increased from 5.4 billion to 12.531 billion, more than twice.
(Photo source: Huxiu)
Plus, the usage attributes of OK mirrors are required to be changed once a year.
If a child starts wearing OK glasses at the age of 8 and corneal styling at the age of 18, the OK glasses consumed during the ten years are about 7 to 10 pairs, and the unit price per pair is about 20,000 yuan, costs a total of 140,000 to 200,000 yuan .
Currently, the average age of the new middle class in China is 33.7 years old, with an average personal income of 350,000 yuan.
The expenses of more than 100,000 yuan are really painful even if it is in the middle class.
This undoubtedly increases the financial burden of the families with children.
It is worth noting that my country attaches great importance to giving birth to a baby and has begun to reduce the burden of raising a baby.
Needless to say, let go of the third child.
is even more powerful at school district housing, teachers rotate and adjust the enrollment area;
implements the double reduction policy, prohibiting K12 and education and training from being cold;
......
focuses on the medical field, and dental implants, growth hormone , dental orthodontic consumables, etc. have been included in the centralized procurement. From an objective perspective, the above three medical consumer products are indeed helpful to reduce children's medical expenses.
medical resources are gradually becoming more and more obvious in infants and adolescents. For example, some regions have promoted the HPV vaccine for preventing diseases for free.
and shingles vaccine , pediatric pneumonia vaccine, etc., it is only a matter of time before it is included in the centralized procurement.
03
Conclusion
OK mirror procurement may not be a good thing for manufacturers.
cut off the excess middlemen, and consume huge promotion costs, which is more conducive to corporate R&D and transformation and upgrading.
In addition, OK lens companies represented by Aier Eye Hospital have more diverse business structures and will not cause any damage to the inclusion of OK lenses in the centralized procurement.
This OK mirror centralized procurement has more significance to us, the emergence of directional signals of centralized procurement.
From focusing on diseases of the elderly to focusing on medical issues for adolescents.
Previously, centralized procurement focused more on drugs in tumors, cardiovascular and other aspects. In summary, it was about "aging" diseases.
focuses on the medical issues of youth, which is not only the realization of public welfare of medical resources, but also the layout of our century-old population plan.
Those businesses that make a fortune in their kids should be careful.
